Category: Digital Marketing

What’s Search engine marketing & How SEM Works

Most companies or businesses use effective tactics to grow their business through Search engine marketing which is also called SEM. Google processes over 3.5 billion searches per day, or 1.2 trillion searches per year, as of January 26, 2022. Based on that in this article, we will see learn what is SEM and how it works……Search engine marketing is one of the fastest-growing areas in the digital space. It ensures your website and products are showcased to a specific group of customers that is available online.

What is search engine marketing?

Paid advertising is used in search engine marketing or SEM to ensure that your company’s products or services are visible on search engine results pages (SERPs). When a user enters a specific keyword, SEM allows your company to appear as a result of that search query.

Advertisers bid on keywords that users of search engines like Google and Bing may enter when looking for specific products or services, giving the opportunity to the advertiser for their ads to appear alongside search results for those search queries.

These ads, also known as pay-per-click (PPC) ads, are available in various modes like search-based (Text on search engine), display (Image on the website), Video (video ads on youtube), Shopping ads (Product listing on google) and app (promotion of your app on many channels) that enables the customer to know more information about your products and services…

The strength of SEM is to offer opportunities for the advertisers in order to ensure they put their ads in front of enthusiastic customers who are willing to buy at the exact moment they are ready to buy.

So, it, all means search engine marketing……

Do read: SEO and SEM | Difference Between SEO and SEM – Nice SEO Services

Now we looked at how it works?

If you think, in SEM you bid higher on keywords you will rank on the first top results

My Dear reader if you think like that you’re in serious trouble. There is a mechanism for ads to get results on top.

Here we go…….

What is a search engine marketing ad auction?

The auction system underpins search engine marketing (SEM). Advertisers can compete in an auction for those slots allotted for paid advertisements. If the advertiser wins the auction, his website link will appear in more desirable locations on the result page. That is, near the top.

How does it work?

To put it simply, every Google ad you see is subjected to an ad auction before appearing in the SERPs. To participate in an ad auction, first, determine which keywords you want to bid on and how much you’re willing to spend per click on each of those keywords.

Once you are entered into the ad auction and Google determines that the keywords you bid on are contained within a user’s search query.

Not every advertisement will appear in every search for that keyword. Some keywords lack enough commercial intent to assure combining ads into the page; for example, when I type what is business ?” into Google, no ads appear.      

Furthermore, just because your keyword is a good fit for an ad doesn’t mean you’ll “come out on top”. When evaluating which ads to place on the SERP, the ad auction considers two major factors:  “maximum bid and your ad’s Quality Score”.

Quality score is estimated as the maximum bid of your keyword and your landing page. Your Quality Score, which is reported on a scale of 1-10, can be found in the “Status” column of your keywords in your Google Ads account.

So that’s it……. Conclusion

The more powerful keywords you are targeting which generate higher value to the product the high bid it will bear. So according to the mix and match, it is better to target both short-tail and long-tail keywords. There are companies that target low competition keywords in order to craft branding strategies.

For more information on Search engine marketing and PPC feel free to contact nice SEO services.

About Nice SEO Services:

Nice SEO services is a company located in Mumbai that provides you with complete Local, National, and worldwide SEO services. We have created a complete set of integrated services that increase your website visitors thereby converting them into leads. For every client, we have tailored marketing services including consultation, content marketing, web traffic, link building, branding, social media marketing, Advertising, and so on…

If you are looking for Search engine optimizations services mail us at [email protected]

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admin June 5, 2022 0 Comments

How to improve Facebook Advertising?

Facebook advertising is one of the most sorted out methods for social media advertising compare to other methods of advertising. As if offers you good ROI and push your product to almost every audience who uses Facebook. You can also target a specific audience based on interest, age group, location and so on. Advertising on Facebook and improvising it as your move forward with more and more clicks is important in order to gain the best return on your investments.

Facebook advertising works in a different way compared to other types of advertising methods which only concentrate on the Click-through rate. With Facebook advertisements, even impression counts that is where you need to be careful while publishing ay advertising. Unnecessary impressions may eat your budget therefore improvising the CTR is important.

Here are some of the ways to improve your Facebook advertising

1. Audience selection for Facebook ads:

Selecting the right audience for your advertising campaigns is essential to get the right set of people clicking on your advertisement. For example, if you are selling iPhones and you are targeting Android users you may get lower click through rates. Which will eat your ads budget quickly without any returns. Therefore, audience selection is important to understand what they think of while buying IOS based products.

2. Look and feel

A good and impressive copy and ad design can improve the look and feel of your campaign which will help your ads to get noticed by the audience you are targeting. A Good Facebook ad consists of a magnetic headline as almost every person looks for a catchy headline before moving to other elements. Good images in Facebook ads occupy 80% of space therefore you need to make sure the images are well designed.

Do Read: Grow Your Business with Social Media in 2022

3. Create Offer

A killer copy and targeting the right audience is not the only way for the success of your Facebook advertisement. You need to build a solid offer within your advertising so that your target audience shows interest in your advertisements first. Once you catch the attention of your audience with a great offer you can easily make them interested customers quickly.

In order to get your target audience to believe in your product, you need to have something that will make them want to explore and find out more. Make a strong case of why someone should sign up for your services.

4. Test Everything

Testing your Facebook ads is another critical way to enhance your CTR and conversions. This means you need to monitor your advertisement performance to improve the Click through rates. Testing also helps you to monitor the performance of the ads and to create changes wherever possible.

Facebook today is one of the biggest social networks and as an advertiser they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future.

Quick ways to start your ads on Facebook

  • Start creating an account with Facebook Ads Manager.
  • Create an ad through Facebook’s Ads Manager.
  • Choose an objective of your advertisement.
  • Select your targeted audience.
  • Set your budget based on per day or per click and impressions.
  • Create your ad.
  • Monitor your ad’s metrics.
  • Get reports on Facebook ad performance.

Looking for a partner who can help you set up Facebook advertisements quickly. Email us at [email protected] We offer you great copywriting for your Facebook ads that convert well.

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admin February 2, 2022 0 Comments

Digital Marketing methods for B2B

As time flies there are various digital marketing methods for B2B companies have adopted. In the late 90’s when the internet was not introduced to the world a different method was used such as traditional methods of advertising and branding. But with the introduction of the Internet, there are various methods used by companies today to compete with each other. For example: If a company wants to compete in its market, it must keep up with the most recent statistics on strategy. Some of the most effective digital marketing methods for B2B (Business to Business) marketing are highlighted in this article. Furthermore, the advantages and disadvantages of each are discussed to provide more context to the overall concept of B2B.

The concept of B2B marketing is self-explanatory; it simply refers to a distinction in the target audience. However, the differences in their marketing methods are not self-explanatory, so an example is a simple way to visualize these statements. Assume you are a jeans manufacturer. You could go the B2B route and sell to retail apparel stores or boutiques.

The top two digital marketing methods for B2B today.

SEO (Search engine Optimization)

SEO

Search engine optimization is a critical strategy to incorporate into your B2B marketing. It is the best strategy for generating income for your business when compared to other marketing methods, but what does implementing SEO involve? The goal is to optimize the content on your website on-page optimization and promote it Off-page optimization. So, that it appears at or near the top of user searches in search engines like Google, Bing, Yahoo, and others. The key is to understand your target audience and the keywords that will appear in their search bar.

Google and other search engines are fully automated. You can’t tell Google that your website sells Jeans to businesses. That must be reflected in your content. Try looking up “buy blue denim jeans in bulk.” In the search, keywords from each website are displayed. This aspect of On-page SEO is fairly simple. Still, you must go beyond including a variety of keywords in your content because your audience isn’t as predictable as you might think, and they may not be looking for your company. For your jeans business, perhaps the audience will search more broadly, such as “best jeans” or something along those lines. Consideration is required to ensure that your website content corresponds to as many possible searches as possible.

If you are a supplier for certain states such as Maharashtra or Mumbai region – you can also go with Local SEO where your brand will be showcased to buyers looking for products from specific regions. For example, the,e leather industry in the largest slum of Mumbai (Dharavi) is very famous due to the product quality and purity that has been offered by the leather manufacturers. Many times buyers search for special locations while searching for products. In this case “leather bags manufacturers in Sion or Dharavi”

Do Read: Why use an SEO Agency for Your Business?

Marketing on Social Media:

Marketing on Social Media

Many people use social media, which is why it is an excellent platform for you to promote your business. Social media marketing is an excellent strategy to incorporate into your marketing efforts, and it works well in combination with other marketing efforts such as Off-page SEO. This strategy has a significant impact on B2B conversion rates, leading to increased traffic to your website and profit for your company. It is difficult to master and potentially dangerous if you outsource and hire a non-experience person for work of Social Media Marketing to someone careless because one bad tweet can land your company in hot water.

Hire professional Nice SEO Services for Social media marketing. We manage the accounts, Creating a strategy for lead generation and sales, Social media Advertising, Content creation and many more

Do Read: Understand Social Media Marketing

Pros and Cons for B2B digital marketing method

B2B Pros

Profit Margin for B2B Professionals

In general, the nature of B2B sales is far more predominant than that of most B2C sales. Sales are frequently in bulk with small items with possibly scheduled re-orders, or in other cases, such as contractors, the sale is always significant. Furthermore, the B2B market potential contributes significantly to this profit margin. However, Jeans going B2B have a variety of options, such as selling in bulk to apparel retail outlets, malls, boutiques, and so on.

Sales Location 

 

The web accounts for the vast majority of B2B commerce. This is a good thing because maintaining an online presence is far easier than maintaining a storefront. The location of your selling also benefits the audience to whom you are selling. They find it more convenient to shop online rather than make a physical effort to purchase a product. The ease of use of a good online website, as well as the smoothness of the transaction, go a long way toward increasing sales.

Security

No part of business-to-business is easy, but once you’ve secured some contracts or ongoing deals, there’s a lot of security to be had.   Any level of security in the business world is beneficial.

B2B Cons

Competition

This con applies to B2B transactions, but in a more terrifying way. If you aren’t already a household name in your industry, it will be extremely hard to secure any contract terms, deals, or even one-time purchases. Even if you protect one deal, you run the risk of your business failing if you depend exclusively on it to stay in business. It is also more difficult to compete in marketing against more well-known names because they are already out there, making it relatively easy to remain visible.

Still, you must work on both getting out there and staying in your current position. Another competition issue is the monopoly that many places have. Major players can survive by merely trying to undercut your price to any consumer, whereas you may not. When trying to enter markets, you must exercise extreme caution to avoid being turned away.

Difficulty of Entry

Given that the vast majority of B2B commerce takes place online and that consumers make quick decisions, you must have a strong online presence and a good website, which can be costly and difficult to set up at first. Extensive research must be conducted to comprehend the customer’s intention and simplify the experience for them.

Negotiations

You, as a company attempting to maximize profits, are selling to another company attempting to do the same. Negotiating with clients to reach a deal that both parties are happy with is an important part of B2B commerce, particularly the prices you could list on your website are likely not as low as you are willing to go.

 

About Author:

Sajid Ansari specializes as a Digital Marketing Consultant at Nice SEO Service in Mumbai, India.
Nice SEO Services offers the best SEO Agency in Mumbai and a website development company to help your business expand by acting and making decisions attentively and wisely. We undertake all of the legwork to guarantee your company thrives online.
Get a free website audit now by emailing us at [email protected]

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admin January 28, 2022 0 Comments

Digital Marketing Tips for 2022

There are many common mistakes made by business owners while using digital marketing or social media marketing for business. In this post, we will understand what are the digital marketing tips and traps you can follow and unfollow for 2022.

Digital marketing concepts are very simple ie: promoting products and services through social media platforms or online. Although sometimes this promotion can turn into hammering if proper strategy is not followed for Digital marketing. In this article is to we will understand the mistakes to avoid for effective internet marketing.

Let’s See the 7 Digital Marketing Tips for 2022

  1. Share & Likes Focus
    Share & Like

    Many time businesses who initiate their pages on social media platform only focuses on likes shares and followers. Although gaining followers and likes is a good sign of getting attention. Therefore one needs to take care of the quality content which you are distributing to your followers.

  2. Poor Quality Website
    poor quality Website

    Website plays one of the most important roles in social media marketing. In the end, everyone targets the audience to visit the website and make purchases of the products or services. Some companies have a good following but the website is not professional. Therefore it is important to get the services of a professional website company that can build a user-friendly website.

  3. Assessing the Results

    Launching digital marketing campaigns can be pointless if there is no result assessment. This way you may be losing thousands of dollars. A professional company can help you to understand which products are working and where the investment should be made.

  4. Not Interacting with Audience on Social Media

    Another great mistake done on Social media is not engaging with the audience. There are questions asked by consumers about various products you post on social media. If you are not answering the questions then the interest of your customer may be lower.

  5. Not understanding the Audience
    Not understanding the Audience

    While writing any piece of content you should ensure it is written for the audience. In other words, if your articles are not appealing to the audience or niche you may lose them soon. One needs to understand the audience such as age interest needs etc.

  6. Excessively Promotional

    It is not always good to just promote all your products on social media platforms. Your visitors are also looking for informational content about various products they buy. For example, A mobile seller is always promoting cheap discounts and new mobile phones may lose interest. Instead, comparison with other mobile phones and providing new features information can help to a great extent.

  7. Call to Action

    In the world of social media marketing, a call to action should not be the focus of your content marketing strategy. In other words, the call to action should be presented as the next step the users can take.
    In short, if you avoid these common digital marketing mistakes, you can assure to get great results.

    About Nice SEO

    Nice SEO Services offer you exceptional Social Media Marketing services that can range from concept through research, planning, design, and testing. We provide unique PPC services to start-ups, as well as small, medium, and large-scale businesses. We include eye-catching ads, keywords, and content to make your website readable attractive and spectacular. We believe in adopting Pay per click and social media marketing strategies that may help your brand establish a favourable image and capture the attention of as many customers as possible.

    About Author:

    Sajid Ansari specializes as a Digital Marketing Consultant at Nice SEO Service in Mumbai, India.
    Nice SEO Services offers the best SEO Agency in Mumbai and a website development company to help your business expand by acting and making decisions attentively and wisely. We undertake all of the legwork to guarantee your company thrives online.
    Get a free website audit now by emailing us at [email protected]

 

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admin January 6, 2022 0 Comments

What is On-page SEO | Important factors for On Page SEO

On-page SEO is important for Search Engine Optimization (SEO). It helps Google to understand what type of content on your website refers to. If the content is related to user experience and the google purpose, then your webpages will rank among the top search results. It means you will get organic traffic, leads and sale if the web page rank on top..

So, in this article, I will explain step by step what is on-page SEO and what are the best ways to optimize your website through on-page optimization.

What is On-Page SEO?

As the name suggests On-page SEO (aka onsite SEO) is the process of optimizing your website’s pages to improve rankings and user experience.  As an example, you have a website that needs to rank higher in major search engines for a particular keyword. The website design is based on the PHP platform or WordPress. Therefore; you will go to the backend of the website in order to enhance the website and its internal pages as per the rules and regulations of Google. Google has set a few algorithms in order to raise the rankings of a particular website. Same way yahoo search or bing search has its own set of rules that need to follow by a website in order to gain the best results in search engines.

What are the best ways to optimize your website through on-page SEO

a. Domain Name

Domain names play an important role in optimization. If you are selling only products related to cricket and you have a domain name as xyzsports.com then it may not sound SEO friendly instead if you have the domain name xyzcrickethub.com then it is very specific to cricket accessories. Although; if you have your domain name different based on your company name then you may need to concentrate on other on-page areas to optimize. Before you create your website name you must search for a good domain that consists of higher searches. This will enhance your rankings quickly in major search engines

b. User-friendly URL

A user-friendly URL is another important part that tells the search engines what the topic or content is all about. As an example if you have content on different kinds of cricket bats and your URL is xyzcrickethub.com/blog/23/05/2021 then it would now show search engines what the topic is about instead of your URLs are search engine friendly such as zyxcrickethub.com/blog/different-kinds-of-cricket-bat this will bring more understanding on keywords and bat which can help you with fast ranking in search engines.

c. Title tags

The title is the third thing that search engines look at. A title tag is an HTML element that specifies the title of a website page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important factors for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content. The title plays a very important role in order to gain the first click from the user. Even if you are raking on the first page and if your title is dull then the reader may not click on your website.

Some of the examples of eye-catchy titles

Normal title – How Cricket bat is made

Eye Catchy title – 10 problems faced in making your Favorite Cricket bat.

One needs to make sure while creating titles – keywords are covered properly. Therefore a list of keywords that can be targeted while making the title tags is important to boost the rankings

d. Content

You might have always heard that Content is King for the website and for search engines. Creating powerful content that provides complete information about the products or topics you are covering is important. Ensure that your content is readable and error-free from grammar. Further, the deeper you cover your content the more information and time you gain from the visitor.

e. Interlinking

Interlinking is nothing but creating links for the reader for related content. This reduces bounce rates and allows visitors to spend more time learning about your company and website. Make sure you use interlinking of our content with related articles while preparing the content an example of interlinking is as follows

Aso Do read: What is off-page optimization in SEO? 

f. Page Speed

The page speed of the website and loading play another important role in search engine optimization. If your website consists of bad and unnecessary plug-ins or code then you may face issues with loading your website quickly. This in turn will increase the bounce rate as no visitor want to say watching your loading screen. You can easily check your website speed from this link

g. Images Optimization

What you see is what you believe. With a Search engine, it is what you show is what people will believe. Images are one of the key areas that require on-page optimization. Every image should clearly define what it says.

For example, if you are showing a computer mouse and you have titled it “mouse” then you are not clearly defining the images. The title should say “computer mouse” or “Black computer Mouse” or “Dell computer mouse model number 12345”
Similarly, for all images, alt tags should be used so that search engines should know what the image is all about.

h. Defining Headings

As we mentioned the importance of title tags there are various headings such as H1…. H2….. H3…. H4… which should properly define the article. The title is always in Heading 1, but using Headings 2 and 3 can help search engines understand the flow of the article.

i. Meta description

In earlier days meta description played an important role but nowadays meta description doesn’t play that much importance. But one needs to keep in mind that the targeted keyword is covered in the paragraph as google or search engines while showcasing the meta description can choose any paragraph of your content in order to improvise your click-through rate. Meta Description is one of the second important parts after the title tag that increases the CTR.

We hope we covered all the above points to ensure the on-page optimization is up to the mark – if you feel that is anything missed feel free to comment or email us at [email protected]

Conclusion:

To conclude our article On-Page SEO is one of the easiest methods of enhancing your website traffic if you do everything properly. Make sure not to stuff keywords. All the above methods of On-page SEO will improve your ranking’s click-through rate and traffic thereby gaining more conversion.

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admin December 15, 2021 0 Comments