Category: SMM

How to improve Facebook Advertising?

Facebook advertising is one of the most sorted out methods for social media advertising compare to other methods of advertising. As if offers you good ROI and push your product to almost every audience who uses Facebook. You can also target a specific audience based on interest, age group, location and so on. Advertising on Facebook and improvising it as your move forward with more and more clicks is important in order to gain the best return on your investments.

Facebook advertising works in a different way compared to other types of advertising methods which only concentrate on the Click-through rate. With Facebook advertisements, even impression counts that is where you need to be careful while publishing ay advertising. Unnecessary impressions may eat your budget therefore improvising the CTR is important.

Here are some of the ways to improve your Facebook advertising

1. Audience selection for Facebook ads:

Selecting the right audience for your advertising campaigns is essential to get the right set of people clicking on your advertisement. For example, if you are selling iPhones and you are targeting Android users you may get lower click through rates. Which will eat your ads budget quickly without any returns. Therefore, audience selection is important to understand what they think of while buying IOS based products.

2. Look and feel

A good and impressive copy and ad design can improve the look and feel of your campaign which will help your ads to get noticed by the audience you are targeting. A Good Facebook ad consists of a magnetic headline as almost every person looks for a catchy headline before moving to other elements. Good images in Facebook ads occupy 80% of space therefore you need to make sure the images are well designed.

Do Read: Grow Your Business with Social Media in 2022

3. Create Offer

A killer copy and targeting the right audience is not the only way for the success of your Facebook advertisement. You need to build a solid offer within your advertising so that your target audience shows interest in your advertisements first. Once you catch the attention of your audience with a great offer you can easily make them interested customers quickly.

In order to get your target audience to believe in your product, you need to have something that will make them want to explore and find out more. Make a strong case of why someone should sign up for your services.

4. Test Everything

Testing your Facebook ads is another critical way to enhance your CTR and conversions. This means you need to monitor your advertisement performance to improve the Click through rates. Testing also helps you to monitor the performance of the ads and to create changes wherever possible.

Facebook today is one of the biggest social networks and as an advertiser they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future.

Quick ways to start your ads on Facebook

  • Start creating an account with Facebook Ads Manager.
  • Create an ad through Facebook’s Ads Manager.
  • Choose an objective of your advertisement.
  • Select your targeted audience.
  • Set your budget based on per day or per click and impressions.
  • Create your ad.
  • Monitor your ad’s metrics.
  • Get reports on Facebook ad performance.

Looking for a partner who can help you set up Facebook advertisements quickly. Email us at [email protected] We offer you great copywriting for your Facebook ads that convert well.

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admin February 2, 2022 0 Comments

How to enhance LinkedIn Engagement

Enhance LinkedIn engagement, It is one of the widely used professional social websites. Almost every professional use LinkedIn to develop their professional contacts in a similar industry. The main reason people use LinkedIn is due to the fact that every decision-maker in some of the other fields is available.

Companies also create LinkedIn pages in order to check different resources or profiles that can be beneficial for their business. LinkedIn works similar to other Social media platforms but a little more on the professional side where companies promote their businesses and build brands.

LinkedIn posts not only enhance others’ knowledge but also give details about what the company is all about in terms of resources people and services. Since decision-makers and professionals are available on LinkedIn posting updates about your company can get more prospects and leads. In this blog post, we will understand how you can optimize your LinkedIn Post with higher engagements.

  • Gain Followers on your Page
    Gain Followers on your Page
    Page followers are essential to improve your visibility each month, LinkedIn offers you 100 invitations per month which you can share with your connections. Those who are interested in following your page can start following. If you exercise this every month with a 30% follower rate you will have 150+ followers quarterly.
    You can also use paid LinkedIn ads to gain followers on your page. Followers who check your post give a boost to your traffic and also engagement by sharing the content to their connections.
  • Showcase your work.
    Your work showcase on LinkedIn also helps you to gain engagement on posts. There are many web pages or product pages you can promote on LinkedIn for free. Proper use of # hash tags also helps to improvise visitors to your LinkedIn profile. There are professionals who cover articles through LinkedIn posts.
    You can share ideas that are related to your field or case studies that can help similar professionals.
  • Keywords and Explanation
    While writing any post or update on LinkedIn make sure you use proper keywords that interest your visitors to click on the link. Even for articles writing keywords plays an important role as during search these keywords help you to stay in the top position of LinkedIn as well as in google search. Explanation and summarizing the whole article will help you to get views and thoughts from the readers. Include hashtags at the end of your post as many subscribe to different #hash tags
  • Keep your Profile updated
    Keep your Profile updated
    Make sure your profiles are up-to-date with as much information about your current job profiles and achievements. The updated profile helps your followers to gain confidence and your post gain more visibility. Many times there are professionals who don’t update their profile or have lesser information. You cannot create a good impression if your own professional information is hollow.
  • Get suggestions.

    Get Suggestions
    Asking for suggestions from other professionals ensure you are engaging them with your company in some or another way. You can make use of polls to get suggestions from your network this helps your profile to gain more visibility and content gets more likes and shares.

  • Regular Postings
    Posting regularly is another important area to enhance your LinkedIn engagement. Although it is not possible to post blogs on LinkedIn every day. You can post other important articles which can benefit your connection.

LinkedIn is one of the largest business-oriented networking websites that is specifically created for professionals. There are more than 500 million members, in over 200 countries. A professionally well-written LinkedIn profile helps you to create an online professional brand that helps you to gain hands-on opportunities and networks.
LinkedIn provides you to showcase your ability, profile, expertise, recommendations and connections. Many businesses still underestimate the importance of LinkedIn as a social media platform. A good professional and company profile is a must if you want to succeed as a brand.

Looking for LinkedIn promotions and followers:

Nice SEO services offer you LinkedIn followers that are specifically made for your industry. If you are looking to gain more followers and engagement to your LinkedIn post email us at [email protected] Our company also provides search engine optimization services including other social media networking.

 

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admin January 17, 2022 0 Comments

Grow Your Business with Social Media in 2022

As we are ending 2021 and welcoming the new year there has been a lot of changes in how we interact with new clients and customer. There are better ways to use social media marketing to grow business. It takes time and effort to create your brand, engage your prospects, and grow revenue. You must identify yourself from many of the rivals, social media noise, and even influencers, celebrities, and other major names.

According to Oberlo,  Active social media users are 3.78 billion in 2021 worldwide. The penetration of social media into the life of internet users is increasing.  In the year 2017 active users were 920 million. This reflects a phenomenal 32.2 per cent increase in only five years. Over this time span, the average yearly growth rate has been 7.2 percent.

While the number of social media users is likely to expand in the future, growth is expected to slow. From 2022 to 2025, the average annual growth rate is expected to be 3.9 per cent.

If you haven’t used social media to make your brand known to your target audience, now is the time to start.

Here are the 5 best tips to grow your business with the help of social media marketing

1) – Begin with a plan.

Begin-with-a-plan

It’s simple to get started with social media for businesses. We all utilise social media in our daily lives, therefore we’re all familiar with the tools. It costs nothing to set up an Instagram page, Facebook Page for your company, or establish a Twitter account.

But, before you get in headfirst, keep in mind that any strong business strategy begins with a good plan. Yes, you may make use of social media tools for free. However, the time and effort required to reflect an investment in your company.

You have no clear aim for what you’re attempting to do if you don’t have a plan. That means you have no way of knowing if you’re getting a return on your investment.

2) – Understand your target audience.

Understand-your-target-audience

One of the benefits of using social media for the company is that you can micro-target your audience. But first, you must determine who your target audience are. Begin by gathering information about your present consumers. Then, using social media analytics, delve even deeper. You’ll quickly learn who is buying from you and connecting with you online.

3) – Choose the Right Platform to promote your business

If you want to use social media marketing to build your business, keep in mind that not all platforms are made equal. Each has its own function and has its own set of strengths and limitations. The social media platforms you utilise should be defined by your sector and target demographic.

Facebook, Instagram, and LinkedIn are the best networks to invest in for many small businesses.

A – Facebook:

I Facebook is the best way to connect your personal networks and the local community. Engage with them like comment on the post, like the post etc.

ii To position oneself as a thinking leader, consider posting news from crucial areas.

B – Instagram:

Instagram is a great way to share your favourite images and videos. As a result, the platform provides an excellent opportunity to establish credibility for your company.

By identifying high-value areas of attraction near or surrounding your listings, you may target certain groups of buyers. Instagram Live is a great way to tour homes and answer questions in real-time.

C – LinkedIn:

While you may also publish videos and photos on LinkedIn, it is usually utilized for networking and growing your industry profile. Make sure you’re joining and engaging in industry-related organisations, as well as communicating with VIPs. You may also give professional advice, fascinating thought leaders, and any other information that your audience might find interesting.

4) – Create Content for your business to post on social media handles

The basis on the platforms you need to create content to get more engagement. Remember we always said “Content is the king” create the best content which helps to gain more audience. There are many types of content that you can create:

i – Video Content:

Video content is going phenomenal nowadays. According to the Index’s findings, just 14% of Facebook posts, 11% of Instagram posts, and 5% of Twitter tweets feature video content. When it comes to released video content, businesses in a few industries are outperforming those norms. Create a video for your business-related

ii – Post with text:

Textual content requires the same level of care and reliability as other content forms and creative aspects. Creating a unique brand voice and tone that is consistent with your identity will help your written content stand out in the midst of a busy social conversation.

iii – stories

Stories may not increase brand exposure, but they are gold in terms of community participation. A little more than a quarter of marketers believe that tales are the most useful sort of social media content.

5) – Track & improve your performance

It’s crucial to keep track of what works and what’s not as you execute your social strategy. You may then good your efforts to get better outcomes. The analytics tools listed above provide a clear picture of your social activities and can assist you in tracking the data that are most important to you. Once you’ve determined how well your plan is working, it’s time to search for methods to enhance it.

 

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admin December 23, 2021 0 Comments

Understand Social Media Marketing

In today’s era, many things have become online, like if you see an ad on social media like Instagram, Facebook, etc. So, you all click on the ads and take you to the website. Yes, absolutely. It’s so fast it’s like you teleport from one place to another. Plenty of people want to understand social media marketing because of the possibilities available on platforms like Facebook, Instagram, and Twitter. Let’s understand social media marketing with definition and detail. The reason why? You’ll be in a master position to increase sales and website traffic.

What is Social Media Marketing (SMM)?

Let us see first the definition of Social Media Marketing.

Social Media Marketing (SMM) is marketing that targets social platforms like Instagram, Facebook, Twitter, LinkedIn, MX Taka Tak for brand promotion, driving website traffic, target audience and increasing sales.

The meaning of the definition of SMM is “Social media marketing is targeting social platforms like Instagram, Facebook, Twitter, LinkedIn, and MX promote brands on those platforms, target the potential audience, get traffic and drive through the website, and most importantly, increase sales.

Social media marketing refers to the use of “social media and social networks” to promote a company’s products and services. Social media marketing provides companies with a way of engaging with their existing clients and making new clients with the help of promotion of their desired culture, mission, or tone. Every social media campaign has data analytics tools to help marketers track the success of their efforts.

Let’s see the types of SMM

Social Networks: Instagram, Facebook, Linked In, Snap Chat, Pinterest, YouTube, Google+, Quora, Reddit.

Social Streaming: YouTube Premium, Netflix, Amazon Prime, Spotify, Facebook & Instagram Live, iTunes

Social Search: Facebook Advanced Search, Twitter Advanced Search, Social Mention, Social Searcher, Bing Social.

Social Knowledge: Wikipedia, Google Scholar, TED-ED Crash Course, Biography.com, codeacademy, Space.com, and History.comLiveScience.

Social Blogging: Wordpress.com, Medium, Blogger.com, Live Journal.com, Ghost, Wix.

Zomato Customer Service: Twitter, social commerce reviews, Yelp, Trip Advisor.

Social Publishing: Blogs, Google Display/Network, Nice Sites. Buzzfeed

Social Bookmarking: Pinterest, Slashdot, Reddit, Scoop it.

What is Social Media Marketing (SMM)?

Social media has revolutionized how we function as a society, especially how we communicate with one another. Businesses took note as platforms such as Facebook, Twitter, and Instagram grew in popularity. They began to utilize these sites for social media marketing to advance their interests. This is due to the fact that these websites have the ability to influence customer behavior.

Social media platforms enable marketers to use a variety of methods and strategies to promote content and encourage users to interact with it. Many social networks allow members to offer specific geographical, demographic, and personal information, allowing marketers to customise their messages to what users are most likely to respond to.

According to Buffer, there are five important pillars for SMM.

  1. Strategy: This step includes focusing on goals, social media platforms to utilize, and the kind of material to be shared.
  1. Planning and Publishing: Businesses should plan out their content (for example, will there be videos?). Photographs? How many scripts are there? and determine when it will be made available on the platform.
  1. Listening and Engagement: Monitoring what users, customers, and others are saying about the company’s content, brands, and other asset. This may need the use of a social media interaction tool.
  1. Analytics and Reporting: Knowing how far postings go is a crucial part of being on social media. Therefore, engagement and reach reports are essential.
  1. Advertising: Buying social media advertising is an excellent way to market and build a brand.

How can I create a social media marketing strategy?

Without a strategy, you can’t do marketing on social media networks. Let’s see the important strategy of SMM:

  1. Determine your social media objectives. Connect your SMM objectives with the broader goals of your company.
  1. Analyze your brand’s target audience: To reach their hearts, you must define your customer profile. Learn how to use social media to interact with your target audience.
  1. Choose your social media platforms wisely.Not all social media platforms will grow your business. Let’s say, for example, you can’t sell t-shirts on LinkedIn. It’s like wanting to go to Mars on a bike. So choose your social media platforms wisely, which may suit your business.
  1. Determine the tone of voice for your brand. So, you have to decide how you interact with the customer. I’ll use one instance for better understanding. Your product is t-shirts and your brand name is “XYZ”, so you have to create a tone according to your brand. It’s not like you’re selling a t-shirt but your voice tone is for shorts. Hence, the way you interact with the customer or clients, you know the tone for your brand in social media marketing strategy.
  1. Make a content strategy for yourself.You can do namely promotional, (just like you have seen, many of the influencers have taken a brand name), entertaining (sporting events, memes, etc.) and informative (explaining the product’s use, just like beard oil or personal care products).
  1. Define key performance indicators (KPIs) to track your progress: They should be closely related to the primary objectives of your social media marketing activities.

Social media marketing examples

There are best social media marketing examples where you can see how brands use content to engage customers and get them to talk. Even in what has essentially become a pay-to-play channel, marketers continue to discover innovative methods to enhance their level of exposure and reach while delivering their brand’s message.

1) Gillette’s–The Best Man can be

Gillette developed a social media ad in January 2019 aimed at a modern vision of manhood. The short clip, which was only available on YouTube, highlighted numerous examples of men battling with conventional masculinity, which Gillette promoted: the fear of showing their feelings, sexual harassment, and bullying others. The film then depicts numerous instances of healthy masculinity, such as sticking up for others, caring for loved ones, and so on.

The #MeToo movement certainly influenced marketing.

What made it so effective?

This Gillette campaign is managed. This campaign was able to make good on a very topical and extensively discussed matter. It contrasted Gillette’s former branding with a new one, demonstrating the company’s readiness to evolve.

At the same time, it was highly contentious – some people were offended by how the short film depicted males and believed it was insulting.

They even created a hashtag, #BoycottGillette, though it only accounted for about 3.5 percent of all social media discussion about the campaign.

2) Spotify’s – #year wrapped

Spotify started a promotion in 2019 that allowed customers to view the most essential musical highlights on their website.

Spotify Wrapped was a unique homepage that displayed your most-listened-to artists, genres, songs, and other interesting data findings.

You could also see how the music you listened to corresponded with the events in your life that year.

After you’ve gone through all of the data analysis, Spotify recommends sharing these highlights on social media, especially Twitter and Instagram Stories, and tagging your favorite artist of the year.

According to Twitter, the campaign was referenced in at least 1.2 million posts within its first month. Over 60 million people interacted with the in-app narrative experience. Wrapped playlists received almost 3 billion streams.

What made it so effective?

To begin, the app presented a unique experience for each user, allowing you to observe how your music taste evolved over the year and which songs accompanied you in your life.

Second, by permitting and promoting social media sharing, Spotify increased the campaign’s reach.

Individuals naturally wanted to show off their highlights to their friends, which increased the number of people who wanted to enjoy this experience.

Those are the best examples of social media marketing because it’s simple to observe how many people are talking about your campaign and what they think of it.

In conclusion

Without understanding social media marketing, you can’t be a master. You need to understand the audience’s objectives and what the audience is demanding. There are plenty of strategies and tools with which you can create an ad, but if you don’t know where you’re supposed to post it, it’s meaningless. The most important thing is that “Content is the king”, but you have to make a kingdom in which content your product or services can’t grow. In simple terms, it’ll decrease the sales.

If you are making content for social media but still are not getting the best results, then you need nice SEO services. 

How do Nice SEO Services help you?

Nice SEO Services provides you with search engine optimization services that enhance your branding and also contribute to providing a valuable experience within the website. 

For information on our SEO services, you can contact us at [email protected]

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admin December 15, 2021 0 Comments

Hiring SEO Consultant – Important Qualities to check

Search Engine optimization or SEO is one of the latest art and science that convince search engines like Google, Bing, and Yahoo to promote your website and content over the internet. Today being in 21st century internet is booming. Almost every products has been researched over the internet before buying take place. Therefore, while Hiring an SEO consultant for your website it is important to understand the qualities of your SEO manager.

Importance of Search Engine Optimization for your business      

SEO is a method of identifying which sites are deserving of high rankings for each query submitted into its search engine. Without current SEO, it would be remarkably easy to manipulate search results such that the site with the most links or pages—all of which could be readily produced by software—consistently ranked first. SEO is difficult as it ensures that search results are balanced. It minimizes the potential to manipulate these results to the greatest extent feasible, ensuring that the websites that show for each search are in the top results because they deserve to be there.

There are various efforts that take place while working on optimization in order to achieve powerful ranking in the website. SEO requires various methods to follow such as content optimization keywords optimization(comma) link building(comma) image optimization etc. in order to achieve some powerful rankings in major search engines. Most importantly these techniques sound easy but requires a proper implementation as per policies search engines. The best you rank the high traffic you gain. Therefore you don’t even need to spend heavily on advertisements.

SEO also enhances user experience, increasing the likelihood of clients becoming repeat purchasers. SEO is a low-cost option. Competitive sectors can afford to spend a lot of money on bought internet traffic, of course, you can still buy ad space, but if you’re on a limited budget, SEO is a powerful method to attract quality visitors to your website site without paying for it directly.

SEO stands for search engine optimization. SEO brings you the most vital traffic (also known as organic traffic), which is free. When a search engine shows your content to the organic audience on the SERP (Search Engine Results Page), you don’t have to pay for the ranking. It means you don’t have to pay for Google.

There are frequently sponsored results on that same SERP; these are identified by the ‘Ad’ symbol to the left. When a user clicks on a paid result and visits the site, the advertiser benefits the search engine.

How Does SEO Works

The primary goal of search engines is to increase the website visitors. They must provide adequate results in order to solve the problem. Three types of search engines exist, such as Google, Bing and Yahoo. Users will select the best result to obtain immediate results or a solution to a problem. The engines want to provide their users with the best results, credible information, and relevant answers.

On-page SEO and off-page SEO are the two types of SEO. On-page SEO refers to any aspect of your website that you may modify in order to boost your rankings. These includes factors like as site speed, keyword presence, header content, and so on.  Off-page SEO, on the other hand, refers to anything done on other websites that may impact your rankings.

In general, this just applies to link building advertisements guest postings etc. It requires effort, SEO knowledge, and the proper execution of desired on- and off-page SEO variables to optimize your website for top search engine rankings. If the collective SEO strength of your site or an individual page is greater than all others in relation to a certain query, you will rank higher.

SEO consists of so many ranking parameters, you may think of the number 1 site as winning a triathlon of sorts. Similarly, to search engine optimization (SEO), the winner of the running portion is not required to win the entire race in a true triathlon. Websites with links, pages, or visitors are not required. The most important factor is determining who will be at the top of the heap.

Duties and Responsibilities of SEO Consultant

SEO companies/consultants are responsible for planning, implementing and managing company client’s overall SEO strategy and enhancement in website via good content and optimized web designing. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy. Below are some of the duties of SEO consultant.

SEO team plan, develop and execute various on page and off page strategy

Consultant work towards organic search optimization and ROI maximization

Provide a regularly research in keywords

Build strong relationships with website visitors via user experience

Make sure to Up-sell and Cross sell products within the website

Identify key SEO KPIs & keywords that optimize traffic

Monitor redirects, click rate, bounce rate, and other web traffic.

Identify website problems and deficiency and implement proper designing in a timely manner

Suggest improvements for process and productivity optimization

Work with web developers and marketing teams to properly implement SEO best practices

Stay up to date with the latest SEO and digital marketing latest trends and best practices

Benefits of hiring SEO Consultants

Hiring a good SEO consultant which give for more value to your website. Which go to beyond getting more clients to your websites. Such as the small businesses or enterprise can benefit from hiring the SEO consultants or companies. SEO Consultant experienced in understanding the requirements and specific target keywords that can enhance traffic of your website. Below are some of the advantages of hiring SEO consultant.

Save time, money, and resources – Use your time and resources effectively; let them handle your business while you focus on SEO. To get results with SEO, you must first understand how search engines function, which may be learned through experience, education, and specialty.

Improve your understanding of your clients – One of the benefits of the Internet is that everything is measurable. Your SEO professionals can provide you with a wealth of information on your customers, their wants, and their behavior.

Investigate new markets – Search engines aren’t the only way to get visitors. You can explore new markets and business prospects with the assistance of Internet Marketers.

Internet Marketing approach – You must have a comprehensive Internet Marketing plan that includes more than just search marketing. A reputable SEO firm will develop your strategy and action plan to ensure that you do not lose out on any commercial opportunities.

Create a user-friendly website – One of the advantages of SEO is that it improves a website’s usability. More sales or potential clients can be generated through a user-friendly website.

 

At Nice SEO Services we offer you with wide range of SEO solutions such as content optimization social media optimization link building and so on. For more information on our services feel free to contact us via enquiry for

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admin December 15, 2021 0 Comments

The Benefits of Content Writing for your website

In the world of Digital, Media content plays an important role, and creating content is an art within itself. Creating fresh content every day is not possible for companies as proper content writing needs time and SEO experience in order to gain higher rankings in search engines. Content is considered as King for any website as the more number of pages your website has will gain more chances of hits and traffic can be improvised.

Every website offers different types of products and therefore there are different reach competition and target audience based on the products and services. For example A mobile store will be more competitive in terms of keywords where as a CNC machine manufacturing will have different set of audience. At the end of the day what is important is how you engage your audience with your piece of content. Therefore grabbing attention with your content is very important.

Here are some of the benefits and tips for writing a good content for your website pages.

1. Keep it simple

Keeping the content simply means that is up to the point of what topic you are covering. A too-short content will reduce the ranking factors of your article and too long content may go lengthy. Therefore a perfect size of the article should be created. One needs to make sure that the depth of the article is covered properly instead of providing half-baked content on your website page will lose your visitors increasing bounce rate in the long run.

One of the biggest mistake content creators do is they limit the content based on pricing – example 400 words 500 words which is nothing if the topic needs to be covered broadly. For example : How to make Pizza at home – Do you really think that writing this kind of broader content can suffice 400 words ? The answer is obviously No. As there are various process involves such as dough making – resting the dough – ingredient used for making dough – temperature setting – toppings – cooking time etc.

Therefore based on the topic the content should be created – 1000 to 1500 words of content according to current Google algorithm trends is a good content.

2. Keywords

Keywords plays an important role in content writing – there are pool of keywords for a single product which you sell in the market. Targetting all at once may not be possible therefore you need to understand what are the best performing keywords people search for and based on the analysis place them in your content. This will ensure that your readers get what they are searching for. You can use Google keyword tool or SemRush tool to analyze keywords for a particular topic. Understanding what keywords to include and exclude are not only common, but a necessity for website content writing.

While writing any piece of content you should remember that the content is written for human being and not only for the purpose of SEO. Stuffing keywords is one of the worst practices done while creating content.

3. Engage your Readers

Internet and website provide people with a platform to engage with the content and thereby increase your conversion. Based on current trend in your industry you can start creating content this will bring more visitors to your website. Just take an example of a news website – If there is a breaking news or trending news not covered on the website. People will leave and move to other website where the content is engaging. Even Google will not put your content while searching for that particular keyword.

One need to make sure that the content is engaging to the audience. Even if the topic get older you ranked higher on the search results will bring future traffic. Engaging content also helps your web pages to build more links with other website. Use of Info graphics or images keeps your visitor stick to the website with internal link building. This will reduce the bounce rate and create more dimensions to explore your website.

4. No need of Advertisement

Web content writing is cheaper as with few dollars you can hire compelling writers that can optimize your website articles. Further once these articles touch the first page result you don’t need to spend heavy on advertisement. Therefore you save much in the long run compare to just advertising your website.

As an example, if your website consists of more than 400+ articles or web pages you get more weightage in search engines and also helps you to bring more interlinking of your web pages. Spending on advertising on google vs creating great content is always cheaper. Content writing for a website becomes an asset for your company. Because the internet is taking over and the demand for content is at an all-time high, remember investing in content writers is a must for your business.

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admin December 15, 2021 0 Comments

10 Important On-page Optimization Tips

What Is SEO – Search Engine Optimization

Many times you have heard about SEO or Search engine Optimization. Also, many of you just consider SEO as increasing either website traffic or optimizing your website, or ranking the website in Google. Although SEO is a broader process that includes many activities. In this article, we will understand what is Search Engine optimization in detail and what all activities are followed in order to rank the website higher in search results.
Search Engine Optimization is a method to gain traffic on a website through different activities. SEO is performed in two ways –

  1. ON Page SEO

As the name suggests On-page SEO is an optimization method that is done on the website. As an example, you have a website that needs to rank higher in major search engines for a particular keyword. The website design is based on PHP platform or WordPress. Therefore; you will go to the backend of the website in order to enhance the website and its internal pages as per the rules and regulations of Google. Google has set few algorithms in order to raise rankings of a particular website. Same way yahoo search or bing search has its own set of rules that need to follow by a website in order to gain the best results in search engines.

2. OFF Page SEO

Off page SEO is something which you perform apart from your website. These includes social media marketing advertising link builidng and so on… We will cover off page seo methods in details in some other blog post

What are the best ways to optimize your website through on-page SEO

  • Domain Name

Domain names play an important role in optimization. If you are selling only products related to cricket and you have a domain name as xyzsports.com then it may not sound SEO friendly instead if you have the domain name xyzcrickethub.com then it is very specific to cricket accessories. Although; if you have your domain name different based on your company name then you may need to concentrate on other on-page areas to optimize. Before you create your website name you must search for a good domain that consists of higher searches. This will enhance your rankings quickly in major search engines.

  • User-friendly URL

A user-friendly URL is another important part that tells the search engines what the topic or content is all about. As an example if you have content on different kinds of cricket bat and your URL is xyzcrickethub.com/blog/23/05/2021 then it would now show search engines what the topic is about instead if your URL’s are search engine friendly such as zyxcrickethub.com/blog/different-kinds-of-cricket-bat this will bring more understanding on keywords and bat which can help you with fast ranking in search engines.

  • Title tags

The title is the third thing that is scanned by search engines. A title tag is an HTML element that specifies the title of a website page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important factors for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content. The title plays a very important role in order to gain the first click from the user. Even if you are raking on the first page and if your title is dull then the reader may not click on your website.

  • Some of the examples of eye-catchy titles

Normal title – How Cricket bat is made

Eye Catchy title – 10 problems faced in making your Favorite Cricket bat

One needs to make sure while creating titles – keywords are covered properly. Therefore a list of keywords that can be targeted while making the title tags is important to boost the rankings

  • Content

You might have always heard that Content is King for the website and for search engines. Creating powerful content that provides complete information about the products or topics you are covering is important. Ensure that your content is readable and error-free from grammar. Further, the deeper you cover your content the more information and time you gain from the visitor.

  • Interlinking

Interlinking is nothing but creating links for the reader for related content. This ensures your bounce rates are reduced and visitors stay for a longer period understanding your business and website. Make sure you use interlinking of your content with related articles while preparing the content an example of interlinking is as follows

  • Page Speed

The page speed of the website and loading play another important role in search engine optimization. If your website consists of bad and unnecessary plug-in or code then you may face issues of loading your website quickly. This in turn will increase the bounce rate as no visitor want to say watching your loading screen. You can easily check your website speed from this link

  • Images

What you see is what you believe. With a Search engine, it is what you show is what people will believe. Images are one of the key areas that require on page optimization. Every image should clearly define what it says.

For example, if you are showing a computer mouse and you have titled it “mouse” then you are not clearly defining the images. The title should say “computer mouse” or “Black computer Mouse” or “Dell computer mouse model number 12345”

Similarly, for all images, alt tags should be used so that search engines should know what the image is all about.

  • Defining Headings

As we mentioned the importance of title tags there are various headings such as Heading 1…. Heading 2….. Heading 3…. Heading 4… which should properly define the article. Heading 1 is always used for the title but using Heading 2 and 3 can help the search engines understand the flow of the article.

  • Meta description

In earlier days meta description played an important role but nowadays meta description doesn’t play that much importance. But one needs to keep in mind that the targeted keyword is covered in the paragraph as google or search engines while showcasing the meta description can choose any paragraph of your content in order to improvise your click-through rate. Meta Description is one of the second important parts after the title tag that increases the CTR.

We hope to cover all the above points to ensure the on-page optimization is up to the mark – if you feel that is anything missed feel free to comment or email us at [email protected]

Conclusion:

To conclude our article On-Page SEO is one of the cheapest methods of enhancing your website traffic if you do everything properly. Make sure not to stuff keywords. All the above methods of On-page SEO will improve your ranking’s click-through rate and traffic thereby gaining more conversion.

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How SEO leaps your business to Next Level

In this topic of discussion we will understand how search engine optimization (SEO) leaps your business to next level. With growing technology and fast changing trends, the world today is totally online aware, with everyone somehow or another connected to the online world. The internet now connects the entire globe, and everyone has complete access to it. Any type of business, whether large or small, must have an online presence and internet exposure in order to be known amongst the audience and receive the kind of recognition that is generally required. The world is out there, everyone operates the internet, and everyone relies on the internet! And in such situation, the internet media may be a fantastic chance for your company to establish its digital presence and tell the desired audience about your brand.

Digital marketing is a broad umbrella that encompasses many modes of engagement and message delivery to the audience. One of the most essential of these is SEO – Search Engine Optimization. In general, SEO assists your firm in gaining online presence through search engine results. There are several elements that must be considered, as well as a comprehensive process that must be followed in order for SEO to provide positive results. It is a long-term approach that may really assist your organization in achieving exceptional outcomes.

Search Engine Optimization (SEO) is a critical component of the marketing mix today for propelling businesses to new heights of profitability and recognition. Although there is much debate about the optimal SEO tactics, it is definitely one of the most effective methods for interacting with particular customers to share and so market your products and services to. This post will look at how SEO can provide unmatched value to a business and the best strategies to achieve it.

Here are some of the ways SEO may help your company get to the top.

  • Increases inbound traffic:

The primary goal of a company is to generate more business and boost sales. And when it comes to figuring out how to make this happen, you need to produce more exposure and expose your firm to the correct audiences. This is where SEO comes in. It is a low-cost media that may help your organization get web visitors. Outbound traffic is typically more expensive to acquire, but as compared to acquiring incoming traffic, it offers some advantages. Not only does it suit the current trend of internet marketing and is more enticing than cold calling, but it is also target driven, with amazing growth visible after a certain period of time.

  • More customers:

A company is governed by its customers, and the primary objective of running a company and generating sales and to satisfy its customers. Everyone understands the value of a customer, but the difficult part is identifying the proper target audience and developing a plan that will successfully aid in reaching out to the intended population. This is an area where SEO can make a significant affect. It assists in gaining more consumers by making your business properly accessible on Google, which in turn informs potential customers about your brand who are seeking for comparable products/services on online platforms about your brand. SEO drives potential customers to your firm, where suitable content and message delivery convinces them to pick you.

  • Increases credibility:

In business, authority and credibility are everything. By generating the correct sort of content and conveying the right message on the internet platform, SEO helps your business establish credibility in the eyes of Google. When it comes to credibility, audience trust tends to be higher on pages that rank near the top of Google. When this is the case, SEO may assist in the selection and usage of the correct keywords as well as the publication of relevant material on the web platform, allowing your company to rank at the top of search engines and earn greater credibility and trust from the audience.

  • Long-term results:

Unlike conventional techniques of marketing, which are typically time-bound and have a limited period of impact, SEO is more long-term since it uses the internet and online platforms, which are now at the top and have a longer life in comparison to other mediums. SEO is a one-time investment that may provide long-term rewards by propelling your company to the top of search engine results and keeping it there for as long as the techniques are implemented correctly.

  • Makes Website user-friendly:

Good SEO is about more than simply utilizing the proper keywords and producing good content; it is also about how user-oriented and user-friendly your site is. Google puts some sites at the top not only based on the material that is published, but also on how well the site functions, looks, navigates, and loads quickly. Thus, while the ultimate goal of SEO is to rank your business at the top of search engines, it also makes your site more user pleasant to achieve the same goal.

  • Increases Brand Value:

Having a high brand value and being able to earn your consumers’ confidence is critical for any business. Quality SEO assists your company in developing brand value without incurring the additional expenditures associated with other kinds of marketing. Good and consistent content, a user-friendly website, and appropriate message delivery will not only help you acquire online exposure, but will also inform the audience about how and what you are, increasing the audience’s brand value and trust in your firm.

  • The Power of Social Sharing:

User-generated content on social media is directly connected to SEO-specific criteria (Example: title tags and meta descriptions). These are the images that appear when individuals share posts and articles on various social networking platforms such as Facebook, Twitter, and Google +. You can have greater influence over what people read, think, and do on social media by using SEO to help filter the information you want them to see. You may then propagate across their networks at light speed in whatever way you desire.

  • SEO and Paid Traffic

What a winning combo! You don’t have to let your SEO tactics to fend for yourself. Similarly, you should not believe you are doing well simply because you control one-quarter of the traffic source. Put on your work suit. Getting those extra quarters of traffic might be precisely what you need to propel you to new heights.

Conclusion

SEO should be a long term approach for any organization – There is always a misunderstanding that in 1 months time SEO can be performed and website can be ranked well ! But what about the next month when your competitors are also ranking their keywords and enhancing the content. One should understand to optimize the web pages every day slowly in order to gain the rankings. For any further information email us at [email protected]

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admin December 15, 2021 0 Comments

Common SEO Mistakes you can avoid from Today

SEO mistakes and errors can be common if not properly followed updated algorithm changes. Search engine optimization is a continuous process where one needs to improvise as search engines come up with updates on Algorithm and principles. Many a time business owners who implement SEO strategy don’t keep themselves abreast and these mistakes can break the rankings at a huge level after new algorithm changes.

I still remember those days when keywords stuffing were common in order to enhance the website page rank but today it is one of the negative factors for search engines. Similarly many use to avoid alt tags on images but today it has become one of the important factors as images search is one of the important factors to rank your website.

In this article we will discuss what are the most common SEO mistakes company do and how you can start avoiding or correcting it from today to gain higher results.

Mistake No 1: Avoiding SEO Goals

Any marketing activity consists of certain goals which an organization would like to achieve. Let’s take an example of Airline Company who advertises heavily before the holiday season starts because the ultimate goal is to sell tickets before the holiday season starts. Similarly if an Airline starts advertising during the holiday season; the target audience may have purchased tickets from the competitors. If we see here there are goals tied with each activity company perform. The same thing one needs to focus while creating any plan for Search engine optimization
Defining goals can be many – website visitor’s increment page views certain page rankings reduction in bounce rates social media likes or followers more in-bound links lead generation and so on….

There are certain instances where you just have a great traffic and content but the conversion rate is lower. Once you define goals for your Search engine activity it becomes easy for you to carry with the list of task to perform and achieve those goals.

Mistake No 2: Not researching on Keywords

Keywords play an important for any piece of content you write for your website. Be it about us page or blog writing. The huge mistake done during SEO is not researching on keywords and judging their own instinct. One should remember that Search engine knows more than you on what people search for they have complete data of the queries raised by the user during search. Placing proper keywords within the article provides Google with hint for best matching results. This can be figured out through Google keyword tool or SEMrush keyword analyzer.

Keywords hints you towards search intent of what user is looking for – there are searches where user just looking for information to gain more knowledge for example anyone searching for “What is SEO” it implicates that user is looking to understand what are the list of processes SEO takes on functional and technical level. Whereas; if a user search for “Good SEO companies” This implies that the user is looking for SEO services which are a commercial keyword.  Therefore understanding the keywords and search intent is important to get website visitors.

Mistake No 3 : Keywords Stuffing

Keyword stuffing is another significant mistake performed during SEO. We have seen and research on pages where there are only two or 3 times repetition of keyword and the website is ranking on top results. Keyword stuffing is old technique which is still used by many SEO agency. Although this can be a very costly mistake since the changes in algorithm don’t require keyword stuffing. If your website pages are stuffed with keywords multiple time you should start removing them by rephrasing the sentences.

Search engine robots are smart enough today with Artificial intelligence to understand if the article is written for Search engines or for human being. Always keep the content flow natural and recheck if there are any multiple keywords that are repetitive.

Mistake No. 4: Buying Back links

Back linking or Link building is the 3rd most important area for SEO after content and social media optimization. Back linking boost your website rankings as you generate traffic from other website to your website. One of the biggest mistakes in SEO is buying back links from 3rd party. Let’s take an example why back linking is important

Back linking gives a signal to search engines about the value of an article. For example if you are selling Bluetooth speakers or electronic products and your website link is published by similar industry website it gives a signal to Google about the value of your website link.

But if your website is link to some unrelated website for example selling electronic products and back links are made on pharmaceutical website. In this case you can understand how bad the impression will be. Even the target audience of Pharmaceutical website will not click on your links as it is totally unrelated.

When you buy back links from 3rd party they don’t research on your products and service and just start creating back links for numbers. Proper website credibility needs to be checked before even creating back links. Building links is a very long term process. Some of the methods used is commenting Guest blog posting PR sites for Case studies.

As per our understanding – We suggest to keep your content powerful so that back links are created automatically by other websites. If your website linking to unrelated website then you may be penalized by search engines.

Mistake No. 5: Using Low Quality Content

Content is King for any website optimization if your website consists of powerful content with related articles then you may rank higher in the search engines. Many a time’s content creation is ignored by businesses. Still today there are website which consists of 5 pages or 10 pages. Think over it why Google or yahoo will even consider your website in ranking even if you are selling high quality products.

There are other instances where company hires low content writers who either don’t research well about the industry and topic. There is even low paid writers use spinning tools for articles or in some cases limiting the content to 400 words only. Although a proper flow of article should be there while writing any piece of content. If you are limiting yourself on words then you may end up with half baked article.

If your content is limited and you are not gaining as much traffic we suggest hiring a good content writer who can create original articles that is unique and useful for your audience.

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admin December 15, 2021 0 Comments

On Page vs Off Page vs Technical SEO

There are various methods of search engine optimization which we will be covering in this blog post. Before even starting SEO, one must understand On-page SEO vs Off-page SEO and also the aspects of Technical SEO. All these methods of website optimization are differently implemented. Off-page SEO focuses on building the authority of your domain through content development and earning backlinks from other websites, whereas on-page SEO focuses on optimising aspects of your website that are under your control, off-page SEO focuses outside the website context like creating the links to other websites and technical SEO refers to server optimization and website ranking factors which we will discuss in this blog post.

What is SEO?

SEO is an acronym for Search Engine Optimization and SEM is an acronym for Search Engine Marketing. Let’s understand with small examples. You have a brand new website and you want to update content on a weekly basis, but the traffic is not coming as much as expected. So, how can you get traffic to your website from Google, Bing, or Yahoo? Do research about how you can get traffic to your website. There are two nice possible techniques, which are called SEO and SEM. Why should we need them?

SEO is an important method for brands that drive organic visitors to their website and also grow their online visibility. SEM is nothing but a paid tool that promotes the website through quick advertising on Social Media Marketing (SMM), Pay Per Click Camping, and so on. So, both techniques are nice, but as far as SEO is concerned, it takes time to optimize, rather than SEM, which shows quick results because it is a paid method.

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Let’s understand the difference between On-page vs Off-page vs Technical SEO

On-Page SEO

On-Page SEO is also called “on-site” SEO. It involves optimising the various parts of your website which affect the search engine ranking. Where your website page appears in SERP (Search Engine Results Page), it shows the number of ranking factors, including site accessibility, optimised content, keywords, page speed, title tags, and so on. It’s the factors you have to take care of and change on your website according to the search engine algorithms.  Let’s see the Checklist of On-page SEO and why it is important?

Important factors for on-page SEO:

to get more visibility, gain and boost the visibility of the articles posted and the web pages. That’s the reason you have to use on-page SEO to attract the search engines and help them understand, recognize, and rank your content. We created 10 nice SEO checklist processes which can make your life easier.

  1. Domain Name
  2. URL
  3. Title Tags
  4. Eye-Catchy Titles
  5. Content
  6. Interlinking
  7. Page Speed
  8. Images
  9. Heading H1
  10. Meta Description
  11. Schema Group

Off-Page SEO:

Off-page SEO is concerned with improving the authority of your domain by obtaining backlinks from other websites. This is an excellent analogy for how authority works. If you have a bathtub full of rubber ducks (the ducks represent your pages) and begin filling the tub with water (links), your ducks will all rise to the top. This is how a website like Wikipedia ranks for almost everything. (The main reason for ranking higher is the weight of the content as well as the time-to-time updates on each page). It has so much water in its bathtub that if you toss another rubber duck in it, it will float to the top on its own. The “Domain Authority” score determines how authoritative your website is in comparison to other sites.

  • The best example of how you can build links
  • Exploring Twitter | Facebook | LinkedIn | Instagram pages for social media marketing
  • Creating nice content and people’s desire for content is because the content is valuable.
  • The Internet of Things Shares your content that ultimately generates links.
  • Sending outreach emails to industry influencers who will eventually link to you
  • Advertisements on various search engines are also another method of off-page SEO.

While link quantity remains vital, content producers and Nice SEO specialists acknowledge that link quality has surpassed link quantity. As a result, developing shareable content is the first step in obtaining useful links and improving your off-page SEO. How many links are required for effective off-page SEO? That is a difficult question, and it will be depending on your rivals’ domain authority since you want to make sure you’re all playing in the same sandbox.

Technical SEO:

Technical SEO is a critical stage in the whole SEO process. If you have issues with your technical SEO, it is probable that your SEO efforts will not provide the desired results. As a result, it is critical that you grasp what technical SEO is and how to do it correctly. The good news is that you won’t have to deal with it again after doing a technical SEO audit on your website and resolving any potential issues.

Technical SEO traditionally relates to optimizing your site for crawling and indexing, but it may also apply to any technical procedure intended to increase search visibility. Technical SEO is a vast and interesting area that includes topics like sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

Technical SEO is a catch-all category for SEO enhancements that do not fall into one of the other two categories. These modifications are related to the programming that runs behind the scenes on your website. If your technical SEO is poor, improving it might provide you with a tiny but substantial improvement in ranks. Site speed is a basic example. People dislike having to wait for sluggish websites. If your pages take too long to load, you will be ranked lower than a comparable site with quicker pages. Caching your website on a CDN or reducing the file size of your pictures are just two examples of how you may enhance this. Another case in point is mobile-friendliness. If your site appears terrible on a mobile device, search engines will notice and reduce its rating on mobile-specific search engines.

A competent SEO firm will take care of all three of these aspects for your website. This is the most effective technique to get the greatest movement in rankings. However, there are some SEO indications that are beyond the control of any firm. For example, many search engines may utilise the age of a page or a site as a ranking criterion. Furthermore, it might take months for a search engine to re-rank your website following a modification. True SEO is a lot like gardening. It’s a lot of continual effort until you receive the huge crop. Now that you’ve finished reading this article.

If we go through with this complete blog post for SEO – You can notice there are few areas which is under your control and some the control lies with the Search engines. One of the most important and primary area to cover is to enhance the on page SEO of your website. As that is completely under your own control; where you can modify the website pages accordingly by adding related content to the websites. A Good SEO is like harvesting fruits in a farm that requires constant efforts.

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admin December 15, 2021 0 Comments