Category: website

Importance of Domain Authority and Page Authority Scores in SEO

You may have heard about DA and PA scores for SEO. Let’s understand what is Domain Authority and Page authority scores in SEO and why it is an important aspect of any website to gain proper ranking in major search engines. Let’s take an example: You have got a perfect domain purchased that matches good keywords as well as it is properly matching with your company brand name. After which you build a good website and showcase various pages on your website such as about us, blog articles, product pages, the home page, and so on…. What next? Rankings? Right….

To rank your website, you start hiring good SEO resources or put good budgets on advertisements to pull off the customers and visitors to your website. For major search engines to rank your website – It is Domain Authority and Page Authority through which you gain quick rankings. This means you need to build DA and PA scores so that both of these provide some insight into how much your website’s SEO is strong and how you will rank on other Search Engines – Google, Yahoo, and Bing.

Here we will go through the basics and importance of DA and PA and how to increase them, some important things to know about PA and DA. So you can learn how to integrate them into your web activity.

What is Domain Authority

What is Domain Authority

Domain authority was created by Moz, it’s a score used to judge the quality of a website. As you know Moz is one of the innovative SEO Solution providers. It has a score range of one to 100, with higher scores indicating a higher likelihood of ranking.

Domain Authority is calculated using dozens of factors based on data from our Link Explorer web index. The Domain Authority calculation itself utilizes a machine learning method to identify a “best suited” algorithm that most attentively correlates our link data with rankings across thousands of real search results that we use as benchmarks.

How is Domain Authority is calculated?
How is Domain Authority is calculated

According to Moz, Domain Authority is calculated by combining several factors, such as linking root domains and an overall number of links, into a single DA score. This score can then be used to compare websites or track a website’s “ranking strength” over time.

Let me be clear, DA is not a Google ranking factor and does not affect search engine results pages (SERPs). Most of the website owners complain about they have High DA scores but still didn’t get organic growth. Often website owners complain that they have a high Domain Authority Score, but still no organic growth.

You Don’t have to assume that connection between DA and Google. Moz and Google have strongly denied such statements on numerous occasions. On the other hand, this Moz metric has become a standard for assessing the performance of a website.

What is good domain authority?

What is good domain authority?
Good DA is nothing but you have to check how a website reaches on a scale from 1- 100, 100 score is excellent for the website just like google. If searchers want to search for anything they use google instead of other search engines. When Moz created this metric, they also released a tool for website analysis. Moz’s Keyword Explorer tool can also be used to determine DA.

To rank website domain authority, consider that:

  • The Score of DA between 40 and 50 is considered average.
  • DA of 50 and 60 must be considered good.
  • DA is rated excellent if it has a score of 60 or higher.
  • When evaluating DA, it is also critical to consider a variety of contexts.
  • If your DA score is 40 and you running is a small business website with SEO, that is a very good Score.
  • However, the requirement for big companies differs.
  • You can expect to achieve high DA values with more work and investment power.
  • If the score does not exceed 60, the evaluation is inadequate in this context.

How to increase domain authority?

The most effective way to influence the DA metric is to enhance your website’s overall SEO wellness, with an emphasis on the quality and volume of external links pointing to your site. Because it collects so much information, it can be hard to convince directly. This metric is applied to simulate how competitive a given site will be in Google search results, and because Google finds so many ranking factors that determine its rankings, a metric that attempts to estimate its determinations must include a comparable variety and complexity of factors.

8 important factors to increase website DA

how to increase website Domain Authority (DA)
1) Select an Appropriate Domain Name

Choose a domain name that is relevant to your website if you are just starting.

2) Optimize Your On-Page Content 

SEO is important for both Google search engine ranking and domain authority, so make sure to optimize all on-page code, including keywords, title tags, image alt tags, and the content itself.

3) Produce Linkable Content

To achieve high links from diverse domains, which both MozRank and MozTrust think are important, you must make high-quality content that is published every week. The higher the quality of your content, the more likely it is that another authoritative site will link to it. This means that your content must be informative, easy to read, relevant to your brand and audience, and creative

4) Strengthen your internal linking structure.

Several more websites are so interested in gaining external links that they ignore the value of internal links.

Internal links help visitors find what they’re looking for, which improves their user experience.  Don’t use links from bad sources that could end up hurting your domain authority instead of helping it.

5: Check to see if your website is mobile-friendly.

Mobile devices are used by a large number of online users to access the internet. If your website hasn’t yet been optimized for mobile use, you’re falling behind.

It will not only harm your mobile search engine rankings, but you will also lose a lot of visitors who will simply leave your site once they realize it is not properly displayed on their smartphone or tablet. 

6: Produce Quality Content

This can only be accomplished by producing excellent content and engaging in meaningful social media interactions with your followers and customers.

By enhancing your reputation as an authority, you will strengthen your brand’s identity, which will not only help increase traffic but also the number of external links you receive from other high-quality sources.

7: Boost Your Website’s Loading Speed

A slow loading speed can hurt your bounce rate. Most users have little patience for pages that take a lot of time to load and will abandon your website if their patience runs out.

8: Use Social Media to Promote Your Content

Promoting your content on social media is a significant ranking factor.  Otherwise, your content will just sit on your site by itself.

Promote your content on all of your social media pages, and encourage your followers to like, share, or comment on it. You should also include social share buttons on your web pages

Do read: Grow Your Business with Social Media in 2022

What is Page Authority

What is Page Authority

Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Page Authority scores range from 1 to 100, with higher scores reflecting a better capacity to rank. To define – every page of your website is important for your business and it should create a good authority score to gain quicker rankings in major search engines.

How to increase page authority?

Many marketers and business owners use PA scores to make comparisons on specific pages on their own and other websites. This score assists businesses in determining who they should compete against and how to improve their SEO. When deciding which sites to work with for my company Due, we always look at their page authority.

 The five of the most important steps you can take.

  • Create links to the optimized page.
  • Distribute links from pages with a high PA to those with a low PA.
  • Make certain that each page is jam-packed with valuable information.
  • Create your Domain Authority.
  • Eliminate unwanted links to your page regularly.

How to Measure: Page Authority and Domain Authority
How to measure DA and PA
Several services claim to be able to predict how well a specific page or site will rank in search engine results pages (SERPs). Among the most well-known are two metrics developed by the SEO experts at Moz: Page Authority (PA) and Domain Authority (DA).

PA and DA are both scores on a scale of 1 to 100 that indicate the likelihood of a strong search engine ranking for a page or site, respectively. Moz calculates PA and DA scores using proprietary algorithms (sound familiar?).

100 scores don’t guarantee to rank your page and in any case, only “famous brands” sites such as Amazon, Walmart, and eBay will achieve high PA or DA scores. The scores are much more useful for comparing one page or site to that of a direct competitor, especially at different points in time.

Some important things to know about PA and DA:

PA & DA algorithms considered over 40+ factors. Over 40+ factors are considered by the PA and DA algorithms. One of the most important is the presence of high-quality inbound links, specifically from sites with high authority scores. Moz indexes these links using a crawler, which is similar to the web crawlers used by search engines to index sites and pages.

Because the PA and DA algorithms use machine learning, the algorithms must evolve to improve the accuracy of the scores.

The 1 to 100 scale is logarithmic, not linear; getting from 20 to 30 is easier than getting from 70 to 80.

The algorithms do not attempt to imitate Google or Bing’s search algorithms. They are (probably) similar and take into account many of the same factors, but no attempt has been made to recreate the search engines’ algorithms.


Tips for PAImprove on-page and off-page SEO regularly for long-term benefits.

  • Make a lot of external and internal links with an optimized anchor for your page. They should be built in the most natural way possible because Google detects an unnatural struggle to build them.
  • Make a lot of external and internal links with an optimized anchor for your page.
  • Determine the authority of the domain of the site you want to exchange links with before exchanging links because if the site has good authority, your page will be more likely to gain valuable quality backlinks. SEO experts, on the other hand, warned that even this should be avoided because Google detects efforts to obtain only high-quality links. They should be sourced to some large extent from websites with varying levels of authority.
  • Always keep the user’s experience on the page in mind.   The pages visited by visitors, the bounce rate, and the time spent on your page by the reader are critical criteria that must be evaluated regularly to increase the authority of your web page. It means that your efforts should be focused on providing a positive user experience on your website – this will help you rank higher than any other SEO tactic.
  • Create the highest great content possible, or, if the topic enables, content that addresses the queries that readers may have when looking for information.


DA and PA play an important role in your website Search engine optimization. A good DA and PA score builds confidence in the search engines. This means good scoring can bring quicker results in ranking after you publish an article with proper search engine methods.

If you are looking for search engine optimizations services in Mumbai – feel free to contact us at [email protected]

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admin March 31, 2022 0 Comments

5 Mistakes to avoid while uploading images to websites

The image plays an important role in SEO which has been ignored by many. The image actually builds an image of your website in optimizing the web pages. No one is ready today to readjust the boring content even if you have covered the best details in your content. Therefore, never forget to post images on your website pages when developing a solid marketing strategy. We cannot deny the importance of images at the moment. According to statistics, articles with photos receive significantly more views than those without images.

Without a doubt, images are visually appealing and add a splash of color to your website. In this article, we’ll go over 5 common mistakes to avoid when uploading images to websites?

1: Reduce the size of the image

The majority of visitors do not wait more than 3 seconds for the images to load on their laptop or desktop computers. When using their mobile phones, they do not wait more than 5 seconds. As a result, if your images take more than 5 seconds to load on these devices, you may lose a lot of potential customers.

How much image size need to upload on the website?


So, you must reduce the size of the images to a maximum of 700KB. Images will load much faster as a result, regardless of the device being used. There are plugins available on various CMS that help you to reduce the image size with intact quality with graphics.

2: Change the files name

Make no mistake about the significance of renaming your files. Using the default name for your images is not a good idea. In terms of Search Engine Optimization, you may want to include your primary keywords in the names of the photos. Aside from that, for proper optimization, you should write a description and include your primary keywords.

Search engine crawlers will not index your images in the database if you do not follow this practice. Image name should be related to what the image is speaking. For example: If you are showing MI television and you named it “TV” is a very generic name instead if you add the image name as “MI 42 inch television” this gives more specification to the image.

Do Read: How To select best Images for your Website

3: Include descriptions

Include Description

Don’t forget to think about the alt tags, just like you would with photos. They are primarily text-based alternatives to photos. If you want your website to rank higher in search engines, include an informative description. For all photos, the description should be in English. Also, don’t overdo it with keywords or phrases, as this will harm your search engine rankings.

Need your website rank on top? Hire Nice SEO services, we offer you Search engine optimization that improves your site rankings and visibility thereby increasing the number of inbound inquiries. Our SEO optimization process is up-to-date concerning updated algorithm changes. When your website is visible to your prospective customers it is more likely to gain more attention thereby enhancing the marketing and branding of your products and services.

4: Use the appropriate file extension.

Make certain that your website contains the appropriate image files. You can now create images in a variety of formats to meet your specific requirements. However, the most common extensions these days are PNG, JPG and JPEG, and PNG. If you want your photos to retain their quality no matter how many times you edit and save them, PNG is the way to go.

5: Avoid using distorted images.

Another common issue that you may encounter when editing images is image distortion. Check that your images aren’t stretched. You should always work with the original version of the photos you want to use. In Photoshop, you can use the preview feature to compare different versions of a photo.

“Hire a Photoshop team for image and photo management, We offer you various image handling services such as image editing, retouching, creating image compositions, website mockups, and adding effects. changes, designing, etc. Whether you require e-commerce product picture editing, photo restoration, or photo montage, we can help”.

About Nice SEO Services

Nice SEO services provide you with search engine optimizations services in Mumbai – India and worldwide. We provide efficiency and value at affordable pricing. Each SEO professional focuses on strategic implementations to help you achieve your goals faster. Our team also offer image resizing and photoshop task such as image background changes and so on…

Read more about Photo Editing Services by Nice SEO services


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admin February 1, 2022 0 Comments

How To select best Images for your Website

Images play a vital part in your website as photos or pictures create a first impression to the visitor who visited your website. If Images are poor you may see lower traffic or higher bounce rates as the interest of the user is lowered down to check other pages of your website. In this post, we will see how to select the best images or photos for your website.

So What is the purpose of photos or images on your website?

Images or photos help to gain the attention of the visitor and also ensure guidance on what the article is all about. Images are considered an emotional trigger to get engagement with your website page content.

A good picture also conveys a message quickly without going through or reading complete text. Further images are easy to be shared with other people. This means your brand and story is seen by larger audiences.

From an SEO perspective, many times Google ranks images for certain keywords. If you have created a good image with proper alt text you will gain a chance to rank in the top results of Google. This can bring more visitors through the images.

For example: If we search for the keyword “Photoshop Example” – you can see how important google gives to the images in the article.


Photoshop exampleAnother example of getting ranked with your images in google search

How To select best Images for your Website Photoshop examples

  • Photoshop examples How To select best Images for your Website

How to get the best images for your web pages?

  • Website pages can be divided into many sections such as the Home page, about us, Products pages, services page, blogs or contact us forms. It is not necessary to use too many images as the size of images can slow down your website. But using images properly that are divided into a proper ratio of content and images is necessary to mark impressions with the visitor.

  • Images create a brand if you have used proper colour fonts and logos. A good Photoshop expert or photographer can help you bring high-quality images that deliver their purpose and meaning. While using images ensure you don’t use too much white space.

  • A good photo on the website helps to grab more attention of your visitor. If you are unable to hire a good photographer you have many options of stock photos where you can download the photos for free or through a paid subscription.

  • Some of the well-paid photo websites include Deposit Photos 123RF Stockphoto secrets stock unlimited and so on.

  • If you are unable to purchase good images for your website then it is better to hire a photoshop company that can create images for your website or blog pages. Make sure the size of the image is not large while adding in the content else it will slow down your website which can further penalize rankings. Use an extension that reduces the image size keeping quality maintain.

About us

Nice SEO Services is a digital marketing agency that offers Photoshop services in Mumbai India. We have experience in SEO as well as image creation. With our creative team, we can supply photos for your content such as:

  • Website pages
  • Blog pages
  • Banners
  • Logo designing
  • Social media post photos and so on

We have helped many small businesses to create the right brand. Talk with us via [email protected] to get started with attractive images that showcase your company perfectly.

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admin January 17, 2022 0 Comments

10 Secrets – while choosing best web development company

In today’s competitive world, every business has a website whether it’s small size or MNC. Because there are so many website developers to choose from, it can be hard to select the correct one. There are 10 Secrets reasons to select the best web development company

1) The Expected Results:

The first thing that comes to mind is what you want the website to do for the organization, i.e. your unique needs and requirements, as well as the main goal. This helps in improved framing and design for more successful results.

2) The Market Study:


A good market survey for the most feasible website development firm delivering the best solutions in a cost and time-effective manner without compromising quality is also noteworthy.

3) Presence on Social Media

The presence of Social MediaA reputable web development business will be present on social media. Most developers have their own Instagram, LinkedIn, Twitter, and Facebook sites. Most web developers now have a strong social media presence. As a result, they are expanding at a rapid pace. As a result, you may wish to deal with a service provider who has a social media presence.

4) Portfolio

PortfolioBefore you hire an agency, be sure to look through their portfolio. Nowadays, most individuals conduct internet searches on their cell phones. As a result, considering their portfolio is a simple technique to select a reputable organization.  Their websites must be mobile-friendly on primary devices such as tablets, desktop PCs, and smartphones. If their websites do not open properly on mobile devices, you should consider switching to a different provider.

5) Understanding of Web Technology

Understanding of Web TechnologyConsider the technologies that a provider uses for web development before selecting one. Know that if they do not employ cutting-edge technology, they may not be able to develop the ideal website for you. So, don’t underestimate the value of expertise when it comes to creating a website that will attract a large number of visitors.

6) Expertise in Internet Marketing

Your company’s website serves as its public face. It is much more than a marketing tool because it assists in converting casual visitors into prospective clients. As a result, ensure that your site developer is well-versed in internet marketing. After all, every business must follow the principles of internet marketing.

7) Hosting Services Provider

When looking for a reliable web developer, find out whether they provide web hosting. If they do not, they will be unable to provide web hosting for your organization. It’s not a problem if you currently use a reputable web hosting service.

8) Check the Official Website

Check to see whether the web developer has a visually attractive website. Their website must be designed under web development and design guidelines. The website must adhere to digital marketing guidelines. There is no danger in employing the service provider if they do.

9) Interaction

A good service provider understands how to interact with their valued customers. You should contact the company’s prior clientele if at all possible. You should ask them questions to find out if they were satisfied with the provider’s services. If the supplier conducts properly, it’s a hint that you’ll be able to deal with them while also receiving decent services.

10 Problem-Solving Ability

Whether you want to go with the top company, see if they can handle your concerns.

Conclusion – 

In conclusion, if you follow the advice in this post, you will be able to choose the finest web development service provider for your needs. I hope this was helpful.


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admin January 13, 2022 0 Comments

Hiring Web Design Company – 5 Mistakes to Avoid

A web design company provides you with many benefits. Today website is a must for all sorts of businesses. Even if you have a local business, you must have a website. As soon as your website is live, you should engage a web designer to ensure that it functions properly. Make certain that you select the services of a reputable vendor. Any online business requires a website apart from the brick and mortar store. Web design companies are hired prior to going live so that the design of the website is ready and in some cases, if you are having an existing website you can even select web designers to create additional functionalities to the web pages.

In order to ensure your website create a powerful impression on the visitors a reliable and experienced professional company can help you to succeed. Although while hiring a web design company there may be certain mistakes that need to be avoided in order to ensure you stay away from common pitfalls during the designing and development stages.

Mistakes you can avoid while hiring a web design company.

1 Do Not Hire a Low-Cost Company

Do Not Hire a Low-Cost Company

Although most start-ups are on a tight budget, you cannot sacrifice your website design. You cannot afford to have a low-cost design if you are running a business. The issue is that low-cost website designs are riddled with errors, and sites take forever to load. As a result, if you want to add a lot of features to your site, you need to engage a professional designer. So, when looking for good service, we recommend you to do your research.

At  Nice, SEO services offer exceptional website development services that can range from concept to research, planning, design, programming, data migration, and testing. We provide unique development services to start-ups, as well as small, medium, and large-scale businesses.

We include eye-catching themes, modules, and plugins to make your website aesthetically attractive and spectacular. We believe in adopting themes that may help your brand establish a favourable image and capture the attention of as many customers as possible.

Do read

2 Avoid Overpaying

Avoid Overpaying

Ascertain that you have an appropriate budget in place. After all, your company is fresh, and you don’t need a $40,000 or $80,000 website to get started. In reality, some providers boost their charges to make a good impression on their potential customers. Just because a developer is costly does not indicate that they deliver excellent service. In some instances, the inverse is true. When choosing a web design company, it is not a good idea to go over budget.

3 Do not neglect the portfolio of the web design company.

People frequently made the mistake of failing to review the web design firm’s portfolio. You cannot make your judgment just on the portfolio pictures. What you should do is, visit the websites’ URLs and look at the actual pages. This will give you a decent understanding of the site’s features and operation. So, before making a selection, conduct your research and properly review the websites. Aside from that, you should look at the testimonies.

4 Don’t forget to do your homework about the company.

Don’t forget to do your homework about the company.

Don’t make the same mistake of neglecting the qualifications of the web design firms you’re thinking about hiring. You might wish to perform some internet research for this reason. You may learn a lot about the provider’s past by completing a background check. Users leave a lot of favourable feedback for legitimate services. You should learn more about the supplier.

5 Avoid looking for Highly specialized Companies.

It is not a good idea to look for highly specialised firms. Although it may appear to be a good idea at the time, it may turn out to be a bad one later on. For the majority of their clients, most web designers build duplicate copies of the same site design. This is not a good idea because you want your website to stand out from the crowd.

Conclusion – 

If you want to hire a professional web designer, avoid committing these five mistakes. These 5 points will assist you in making an accurate selection. We recommend that you search for a professional web design company in India. If you are looking for a good website designing company in India you can connect with us at [email protected] We offer WordPress and Shopify development with search engine optimizations and other digital marketing activities.

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admin January 12, 2022 0 Comments

Why Hire Shopify developer for your eCommerce

Hire a Shopify developer for your eCommerce business. Today eCommerce is one of the booming business days in some or the other way as it is achieving high milestones. The last two years 2020 and 2021 have been considered as table-turners for the economy due to the covid situation. It was also hard to time to check various products to buy offline due to the lockdown situation in various countries. Many initiated small businesses through WhatsApp Instagram or through social interaction. Even people preferred buying stuff online instead of going to the local store.

The situation gave spike in online stores and Shopify experts in India or worldwide attracted many. Due to the pandemic, many small businesses started their online stores through Shopify. Shopify is an eCommerce platform that allows you to set up an online store to sell products and services. You can also use Shopify POS if you have a physical store. Shopify was established 10 years back and today it is one of the leading eCommerce platforms for every size of business.

Shopify website development is basically Software as a service (SaaS) e-commerce platform based in the cloud. Shopify is the best platform that provides you with web templates, backend plugins, databases, and functions where you can create your own website easily with customizations. Shopify website solution requires no coding or any knowledge of CSS. With Software as a service platform, you don’t even need to worry about web hosting or web designing.

With Shopify, you don’t even need to open & close the shutter of your shop or business just like a local store. Your business remains open 24/7 which is one of the best points. Let’s understand the importance of Shopify development in India.

Shopify today is considered one of the widely used eCommerce platforms around the globe. There are many benefits that business owners gain by implementing Shopify stores for their products. You can promote your products all over the world by creating a website through Shopify Experts.

Advantages of  hiring a Shopify Developer 

Assured development

When you hire a Shopify developer for your business. They ensure your requirements are met through development and customization. With an expert Shopify developer, you get the maximum advantage to get the best Shopify website. Developers understand all your requirements and come up with solutions that will help you to grow in the market.



Shopify developer helps you to complete your project on time. Timelines are properly defined and all the delegation of work is done in an improvised manner. In this way, you can complete the website development quickly and make sure go live quickly.



Every business focuses on business expansion and growth. A smooth launch of a website by a good Shopify company helps you to concentrate on other factors of your business. This way you can prioritize your work and manage each task at the best level.



Website is considered your brand. If you want to make your brand popular Shopify company helps you to focus on various website aspects such as theme user interface payment gateways and so on. The guidance of the project manager and developer helps you to go live with your website including functions that will be helpful for your customers.

Nice SEO Services:

Nice SEO Services understands your business and provides you with Shopify developers from India. Our team of developers ensure that you have the best Shopify store that helps you to grow your business. For more information email – [email protected]


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admin January 11, 2022 0 Comments

5 Questions You Need To Ask Before Hiring WordPress Developer

WordPress is the greatest and most popular CMS or platform for website building, powering over 34% of all active websites on the internet. However, given a large number of WordPress-powered websites, creating a powerful, fully functional, and well-designed WordPress website is not for everyone. It is not necessary to have a skillset and deep understanding of CMS and its capabilities but also knowledge and understanding of other related computer languages and technological stacks such as HTML, PHP, javaScript, CSS, and MySQL. Aside from that, the developer should have abilities such as creating a responsive UI, optimization skills, Photoshop knowledge, etc.

So, you decided to build your website on wordpress. That nice! You’re on the right track. WordPress is the platform that enables you to create a website from simple to complex without any difficulties. Wait, this is not the end, the thriller starts from here. There is 6 question you need to ask before hiring a dedicated wordpress developer.

Here are some questions you may ask to help you choose the best WordPress developer for your next project.

WordPress Question 1

How much experience do you have in WordPress?

This question is basic! you need to ask developers when you hire. The fact that building the WordPress website is not rocket science for web developers, it’s a relatively easy to manage and easy to use platform. The most important part is how much developers have deep knowledge about the features, extensions, plugins, themes and all elements of wordpress to ensure an ROI drove and high performing website making the best use of the Content management system (CMS).

As a result, it is critical to seek a developer with suitable experience and competence in WordPress development. Consider hiring someone who has worked with WordPress for several years. You may also go through the developer’s portfolio to get an idea of the sorts of websites he or she has previously produced and the quality of work he or she maintains and produces.

WordPress Question 2
Do you make your website designs or utilize pre-made WordPress themes?

An important question, the question is a slightly technical but important one. In wordpress, there are in-built themes that are accessed easily to the design part and create faster UI (user interference). The ready-made themes are easily customized depending on the project criteria, which is simple.

However, when selecting a WordPress developer, you cannot only count on someone who understands how to use and customize the pre-installed themes. The experts must also create new themes from scratch as per the project criteria. Though this may take extra time, it is necessary because ready-made themes may not always perfectly meet the company requirements.

Creating new themes from the ashes of the old based on the needs of the business may also provide a more personalized touch to the overall look of the website. Building responsive UI design is crucial, and you should inquire about it while discussing website design. The responsive design delivers a consistent and unified customer experience and provides the same look and feel regardless of the device the customer or visitor is using.

Benefits of hiring Nice SEO Services, we offer you Best Website Design for Outstanding Results. We offer you great WordPress development services. We at Nice SEO Services ensure that every WP website is responsive and easy to navigate, even when using high-end visuals, whether it is operating on a desktop or mobile device.

WordPress Question 3

Do you have any experience in customizing WordPress plugins?

The WordPress site has a variety of handy plugins that may be downloaded and utilized to create a more efficient, effective, and speedier website. However, selecting the appropriate plugins based on the project criteria is critical. Here are reasons why you need a developer who is familiar with these plugins and can ensure that they are customized and used correctly according to your demands.


How about website maintenance? Do you offer post-development services?

To keep up to date with the newest function & features. The website requires frequent updates and regular maintenance. A reputable and skilled WordPress developer will undoubtedly give post-development and website maintenance services, as WordPress is always being upgraded and updated with new and sophisticated features. So, before hiring a developer, inquire about it.

 Question 5

Do you look after the SEO and security of WordPress?

Making the website SEO-friendly it’s critical for increasing the website’s rating on the SERPs. WordPress is an SEO-friendly platform, a developer may still need to execute some fundamental SEO practices to optimize the website, such as cleaning the permalinks, correctly utilizing the header tags, image alt attributes, no canonicalisation issues, and so on.

This makes it more important to seek out an experienced specialist with hands-on experience optimizing WordPress websites utilizing optimal SEO methods and knowing marketing strategy.

Customers and site visitors, as well as company owners, are always concerned about security. When it comes to website security, developers must take extra precautions. WordPress is mostly used to create eCommerce websites, and one of the most important parts of an eCommerce site’s security is that it involves online payments, the storing of sensitive client information, banking information, and other valuable corporate data.

As a result, it is critical to use the correct WordPress security measures to make the website 100 per cent safe and defend it from any external threats and hackers.

Before hiring a WordPress developer, ask all of the above questions. It is critical to have satisfactory replies from the developers to all of the following queries. The developer must understand your project needs, have the necessary expertise and experience, be able to make the greatest use of the CMS for your website development, and provide website maintenance services.

Nice SEO Services

The Nice SEO services provide you with complete online marketing and digital marketing services for your website such as SEO, Search Engine Marketing, Link Building, Content Marketing overall everything. We also offer website development services such as WordPress, Shopify, Magento etc. We ensure you that every product and service which is offered by you will be the understood basis on that we will create the powerful strategy




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admin January 10, 2022 0 Comments

How to Boost the Website Traffic from the Internet?

Many businesses find it difficult to come up with new and creative ways to boost website traffic. There’s a lot of misinformation out there about how to get more visitors, which can lead to you repeating the same old strategies and expecting different results.

Here are 7 tried-and-true methods for increasing website traffic.

1. Conduct Keyword Research

Keyword Research

Include relevant keywords in your text at all times. Keywords should be utilized organically, rather than adding unnecessary keywords or low competitive keywords – Keyword research will help you to understand how the flow of your article will be. Keywords should be used throughout the content, such as the meta description, page title, URL, headers, and a few times throughout the text.

Keyword research tools such as SEMrush, Moz and Ahrefs, can be used. These sites display what keywords rivals are using, how frequently people search for keywords, how costly the term is for pay-per-click advertisements, similar keywords, and a wealth of other useful information to help guide keyword strategy. Hiring an SEO service is another option, as they can provide useful insights and do audits to uncover issues that may be blocking your site from appearing in search engines.

2. Brief article on Marketing

Once you complete keyword research you have a complete understanding of what people search for. Based on this you can start creating the content for your website visitors. This will surely increase your targeted internet site web traffic. A high competitive keyword will take time to rank whereas; long-tail keywords can be easily targeted to the audience.

You can also promote your articles in a variety of ways, including:
a) Send them to websites that have a blog post directory.
b) Make use of a quick article input option, such as sharing or brief write-up internet marketer.
c) Make use of a semi-automated post submission tool, such as Article Submitter Pro or Instant Article Submitter.
d) Exchange your content with other internet developers directly.

3. Blog writing

blog writing

Consistently publishing a basic useful online article to a personal blog site will also help you to boost your targeted website web traffic. The blog entries you publish on your page might create backlinks from other websites. These backlinks help you to gain more traffic and Google’s Page Ranking.

4. Increase Website Traffic by Paid Advertising

Paid search, social networking, and display advertisements may all be effective ways to enhance website traffic. Each solution has advantages and disadvantages — for example, users can block display advertising and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s critical to define budgets and goals before putting a lot of money into it.

For example, when running pay per click (PPC) advertising, it’s crucial to start with one campaign and a few distinct ad groups that contain the terms you want to target the most. Once campaigns have begun, observe how audiences respond to specific terms.

5. Connecting

Look for comparable but non-competing websites with whom you might exchange connections. Numerous websites have automatic linking software packages that will surely hunt for backlinks and then promptly add you. As a result, linking with like websites will undoubtedly increase the traffic to your chosen website.

6. Participate in Q&A sites such as Quora.

participating on Quora

Question and answer style websites have grown dramatically in recent years. There are now more than 50+ websites that use the Q&A style. Quora is the most well-known. Because of the ease of use of a Q&A site, more website owners are seeding their brand on the Q&A site and driving their readers to their website. Users will ask questions, and others will attempt to respond.

Here are two innovative strategies to increase traffic to your website by utilizing Q&A sites:

a. Q&A that will stimulate the interest of your intended audience.

Find relevant questions that your target audience may have or be interested in getting the answers to. Try to offer interesting and noteworthy responses, and then include a link to your website as a proposed solution.

b. Submit your inquiry anonymously:

Another method is to ask a question anonymously and then answer it by seeding your material with your public account.

7. Maintain Social Media Pages

Maintain social Media Page

The importance of social media in drawing visitors cannot be overstated. Here are some examples of how it might be utilized to enhance website traffic:

a. Share content (blogs, e-books, white papers, infographics, videos, and so on) throughout your social media channels.

b. Respond to followers, repost their material, and tag them in your posts.

c.Make use of relevant hashtags.

d. When new content is released, edit the link in your bio (Instagram) to promote it.

e. To promote fresh material, change the cover photo. Tag influencers who could be interested in the content.

e. Include interesting content material to entice users to click the link to it.

f. Respond to those who are seeking solutions by giving links to your work.

About Nice SEO Services

Nice SEO services provide you with complete online marketing and digital marketing services for your website including Search engine optimizations, Search Engine Marketing, Link Building, Content Marketing overall everything. We also offer website development services such as WordPress, Shopify, etc. We ensure every product and service you offer is understood by our team to prepare a powerful strategy.

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admin January 7, 2022 0 Comments

Creating a website that looks like a Brand.

Web marketing is an excellent idea for promoting your product or business by advertising to consumers worldwide. Through Web marketing, you can reach customers from all the regions such as local and international. In web marketing one of the most important parts is to make your website look like a brand. As the final destination to understand your capabilities is How Good your website has been maintained.

There are many other methods to ensure your website looks like a brand. Some of them include a good website interface easy to check product details of what customers are looking out for and so on. In this article, we will understand how you can create your website like a brand.

One of the best methods is to use social media marketing for web marketing projects. There are various websites such as Facebook LinkedIn Twitter Instagram where you can promote your products website and all other content that you would like to show to your consumer. Social media marketing helps you to cover larger audiences throughout the world.

User interface and website design play a massive role in branding activities for your products. You can choose the best designs that suit your business and help users to build confidence while dealing with your company. For example, A safe payment gateway where you provide a complete guarantee on the secured payments. Small changes in your website will create a great volume of sales.

Use of proper photos and information with the voice of tone shape visitor perception about your company. The same way company branding works. The content which your website carry in your website perceives your brand. The main advantage of the branded website is that it builds trust with your target audiences.

Before even designing the website you need to conceptualize what type of site you would be having for your products or services. There are plenty of templates available with various CMS, such as WordPress, Shopify or Magento. If you are more into e-commerce then the capabilities and extensions available are also helpful for what you would like to feature in your website.

The website layout is another vital area that showcases your brand. Take complete time to finalize your website layouts. These layouts not only help you with Search engine optimization but also provides easy to use interface based on the industry. For example, if you run a photography business or a travel blog. – A website layout that gives you more space to accommodate your photos will work best.

Make sure while crafting a logo your website logo provide a message about your services mission or values. Proper typography is also important with what icons you are choosing with your website design. Many times wrong colour selection can impact your website visitors. For example, if you are selling natural products and using red colour it would put adverse effects on the website visitors.

Once you have you’re done such like theme selection colours logos final way to complete your website design is to understand the website add-ons which you would like to put on your website. Many websites offer free extensions to meet the current needs of the website owner. Using only an important extension is a good way to reduce future auto-update issues. Further, it also improvises in speed if lower extensions are added.

As mentioned, that website marketing is one of the best methods to reach clients worldwide. With a good website designed and optimized web pages, you gain more customers across the border that helps you to develop more revenue for your business. We hope with the tips mentioned you would be able to sketch out the best website design for your business.
About Nice SEO

The Nice SEO Services offer you exceptional website development services that can range from concept through research, planning, design, programming, data migration, and testing. We provide unique development services for start-ups, small, medium, and large-scale businesses. We include eye-catching themes, modules, and plugins to make your website aesthetically attractive and spectacular. We believe in adopting themes that may help your brand establish a favourable image and capture the attention of as many customers as possible.

About Author:

Sajid Ansari specializes as a Digital Marketing Consultant at Nice SEO Service in Mumbai, India.
The Nice SEO Services offers the best SEO Agency in Mumbai and a website development company to help your business expand by acting and making decisions attentively and wisely. We undertake all of the legwork to guarantee your company thrives online.
Get a free website audit now by emailing us at [email protected]


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admin January 6, 2022 0 Comments

Best Shopify Features for your Online Store

Whenever it comes to building an eCommerce online store the top eCommerce names that come to mind is either WordPress or Shopify. We have already covered how WordPress development helps your business. In this article, we will discuss the Best Shopify features for your online store. Shopify in recent years has been a big name for building eCommerce websites. Almost more than 80000+ online stores have been powered by Shopify.

What is Shopify?

Shopify is an eCommerce platform that allows you to set up an online store to sell products and services. You can also use Shopify POS if you have a physical store. Shopify was established 10 years back and today it is one of the leading eCommerce platforms for every size of business.

Shopify website development is basically Software as a service (SaaS) e-commerce platform based in the cloud. Shopify is the best platform that provides you with web templates, backend plugins, databases, and functions where you can create your own website easily with customizations. Shopify website solution requires no coding or any knowledge of CSS. With Software as a service platform, you don’t even need to worry about web hosting or web designing.

If you are selling products on Amazon or via Facebook you must think about setting up of Shopify online store. It is easy and quick to set up. Nice SEO services offer you with Hire Shopify Developer India if you want to take your business to the next level.

New Features of Shopify that can create the ultimate online store for your business :

1) Product that attracts customers

Product that attracts customersA recent update of Shopify reduces your work without making any changes in the code. You can add and modify meta fields from your Shopify desktop. These features help you to add more descriptions to gain more customers. The new Shopify will also help you to store more and more data about your customers, with the product details.

2) Buy Now, Pay Later

Buy-now-Pay-LaterBuy Now, Pay Later option is increasing with the growth of digitalization, with this functions customers will be able to pay or split the bills into four interest-free instalments. Shopify 2.0 resolve your problem as with the new Shopify apps, clients often could not pick the one that would suffice their needs.

3) New checkout options

New and better checkout options have been rolled out with new Shopify updates. Now Shopify customers can able to do 1000+ transactions in a single minute of time. Shopify will soon allow clients to provide more payment methods to customers to have a more localized shopping experience, and therefore client will increase their conversion rates.

4) Recommendations for Personalized App

Based on the new update, Shopify will now provide customized app recommendations that the other clients will use for their store. This will help similar businesses to enhance their website interface.

5) More customizable store

More-customizable-storeWith the latest version of Shopify, you can have a more customizable store where you can add more product information with detail. This will ensure customers have access to as much information for a particular product. This update will open the door for more interesting as well as amazing themes that clients can select and hence the user interface will be more interesting to see.


The Shopify platform is loaded with many beneficial functions through which you can easily build your own online store. The website is completely customizable with unlimited product inventory and customer data. You can also generate sales from channels such as Pinterest and Amazon. Further 24X7 customer support ensures your website is always functional without any hassles. If you want to migrate your online store from any other platform you can contact our team.

About NSS – Shopify Team:

Nice SEO Services – Mumbai has made it possible to get the best Shopify developers in a matter of no time. We help you with various services if you hire developers from Nice SEO services. Our Shopify experts can help you in developing and customizing the Shopify store with quality of work. If your business is selling products through marketplaces and would like to move to Shopify you can connect with us at [email protected]

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admin January 3, 2022 0 Comments