Importance of Domain Authority and Page Authority Scores in SEO

You may have heard about DA and PA scores for SEO. Let’s understand what is Domain Authority and Page authority scores in SEO and why it is an important aspect of any website to gain proper ranking in major search engines. Let’s take an example: You have got a perfect domain purchased that matches good keywords as well as it is properly matching with your company brand name. After which you build a good website and showcase various pages on your website such as about us, blog articles, product pages, the home page, and so on…. What next? Rankings? Right….

To rank your website, you start hiring good SEO resources or put good budgets on advertisements to pull off the customers and visitors to your website. For major search engines to rank your website – It is Domain Authority and Page Authority through which you gain quick rankings. This means you need to build DA and PA scores so that both of these provide some insight into how much your website’s SEO is strong and how you will rank on other Search Engines – Google, Yahoo, and Bing.

Here we will go through the basics and importance of DA and PA and how to increase them, some important things to know about PA and DA. So you can learn how to integrate them into your web activity.

What is Domain Authority

What is Domain Authority

Domain authority was created by Moz, it’s a score used to judge the quality of a website. As you know Moz is one of the innovative SEO Solution providers. It has a score range of one to 100, with higher scores indicating a higher likelihood of ranking.

Domain Authority is calculated using dozens of factors based on data from our Link Explorer web index. The Domain Authority calculation itself utilizes a machine learning method to identify a “best suited” algorithm that most attentively correlates our link data with rankings across thousands of real search results that we use as benchmarks.

How is Domain Authority is calculated?
How is Domain Authority is calculated

According to Moz, Domain Authority is calculated by combining several factors, such as linking root domains and an overall number of links, into a single DA score. This score can then be used to compare websites or track a website’s “ranking strength” over time.

Let me be clear, DA is not a Google ranking factor and does not affect search engine results pages (SERPs). Most of the website owners complain about they have High DA scores but still didn’t get organic growth. Often website owners complain that they have a high Domain Authority Score, but still no organic growth.

You Don’t have to assume that connection between DA and Google. Moz and Google have strongly denied such statements on numerous occasions. On the other hand, this Moz metric has become a standard for assessing the performance of a website.

What is good domain authority?

What is good domain authority?
Good DA is nothing but you have to check how a website reaches on a scale from 1- 100, 100 score is excellent for the website just like google. If searchers want to search for anything they use google instead of other search engines. When Moz created this metric, they also released a tool for website analysis. Moz’s Keyword Explorer tool can also be used to determine DA.

To rank website domain authority, consider that:

  • The Score of DA between 40 and 50 is considered average.
  • DA of 50 and 60 must be considered good.
  • DA is rated excellent if it has a score of 60 or higher.
  • When evaluating DA, it is also critical to consider a variety of contexts.
  • If your DA score is 40 and you running is a small business website with SEO, that is a very good Score.
  • However, the requirement for big companies differs.
  • You can expect to achieve high DA values with more work and investment power.
  • If the score does not exceed 60, the evaluation is inadequate in this context.

How to increase domain authority?

The most effective way to influence the DA metric is to enhance your website’s overall SEO wellness, with an emphasis on the quality and volume of external links pointing to your site. Because it collects so much information, it can be hard to convince directly. This metric is applied to simulate how competitive a given site will be in Google search results, and because Google finds so many ranking factors that determine its rankings, a metric that attempts to estimate its determinations must include a comparable variety and complexity of factors.

8 important factors to increase website DA

how to increase website Domain Authority (DA)
1) Select an Appropriate Domain Name

Choose a domain name that is relevant to your website if you are just starting.

2) Optimize Your On-Page Content 

SEO is important for both Google search engine ranking and domain authority, so make sure to optimize all on-page code, including keywords, title tags, image alt tags, and the content itself.

3) Produce Linkable Content

To achieve high links from diverse domains, which both MozRank and MozTrust think are important, you must make high-quality content that is published every week. The higher the quality of your content, the more likely it is that another authoritative site will link to it. This means that your content must be informative, easy to read, relevant to your brand and audience, and creative

4) Strengthen your internal linking structure.

Several more websites are so interested in gaining external links that they ignore the value of internal links.

Internal links help visitors find what they’re looking for, which improves their user experience.  Don’t use links from bad sources that could end up hurting your domain authority instead of helping it.

5: Check to see if your website is mobile-friendly.

Mobile devices are used by a large number of online users to access the internet. If your website hasn’t yet been optimized for mobile use, you’re falling behind.

It will not only harm your mobile search engine rankings, but you will also lose a lot of visitors who will simply leave your site once they realize it is not properly displayed on their smartphone or tablet. 

6: Produce Quality Content

This can only be accomplished by producing excellent content and engaging in meaningful social media interactions with your followers and customers.

By enhancing your reputation as an authority, you will strengthen your brand’s identity, which will not only help increase traffic but also the number of external links you receive from other high-quality sources.

7: Boost Your Website’s Loading Speed

A slow loading speed can hurt your bounce rate. Most users have little patience for pages that take a lot of time to load and will abandon your website if their patience runs out.

8: Use Social Media to Promote Your Content

Promoting your content on social media is a significant ranking factor.  Otherwise, your content will just sit on your site by itself.

Promote your content on all of your social media pages, and encourage your followers to like, share, or comment on it. You should also include social share buttons on your web pages

Do read: Grow Your Business with Social Media in 2022

What is Page Authority

What is Page Authority

Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Page Authority scores range from 1 to 100, with higher scores reflecting a better capacity to rank. To define – every page of your website is important for your business and it should create a good authority score to gain quicker rankings in major search engines.

How to increase page authority?

Many marketers and business owners use PA scores to make comparisons on specific pages on their own and other websites. This score assists businesses in determining who they should compete against and how to improve their SEO. When deciding which sites to work with for my company Due, we always look at their page authority.

 The five of the most important steps you can take.

  • Create links to the optimized page.
  • Distribute links from pages with a high PA to those with a low PA.
  • Make certain that each page is jam-packed with valuable information.
  • Create your Domain Authority.
  • Eliminate unwanted links to your page regularly.

How to Measure: Page Authority and Domain Authority
How to measure DA and PA
Several services claim to be able to predict how well a specific page or site will rank in search engine results pages (SERPs). Among the most well-known are two metrics developed by the SEO experts at Moz: Page Authority (PA) and Domain Authority (DA).

PA and DA are both scores on a scale of 1 to 100 that indicate the likelihood of a strong search engine ranking for a page or site, respectively. Moz calculates PA and DA scores using proprietary algorithms (sound familiar?).

100 scores don’t guarantee to rank your page and in any case, only “famous brands” sites such as Amazon, Walmart, and eBay will achieve high PA or DA scores. The scores are much more useful for comparing one page or site to that of a direct competitor, especially at different points in time.

Some important things to know about PA and DA:

PA & DA algorithms considered over 40+ factors. Over 40+ factors are considered by the PA and DA algorithms. One of the most important is the presence of high-quality inbound links, specifically from sites with high authority scores. Moz indexes these links using a crawler, which is similar to the web crawlers used by search engines to index sites and pages.

Because the PA and DA algorithms use machine learning, the algorithms must evolve to improve the accuracy of the scores.

The 1 to 100 scale is logarithmic, not linear; getting from 20 to 30 is easier than getting from 70 to 80.

The algorithms do not attempt to imitate Google or Bing’s search algorithms. They are (probably) similar and take into account many of the same factors, but no attempt has been made to recreate the search engines’ algorithms.


Tips for PAImprove on-page and off-page SEO regularly for long-term benefits.

  • Make a lot of external and internal links with an optimized anchor for your page. They should be built in the most natural way possible because Google detects an unnatural struggle to build them.
  • Make a lot of external and internal links with an optimized anchor for your page.
  • Determine the authority of the domain of the site you want to exchange links with before exchanging links because if the site has good authority, your page will be more likely to gain valuable quality backlinks. SEO experts, on the other hand, warned that even this should be avoided because Google detects efforts to obtain only high-quality links. They should be sourced to some large extent from websites with varying levels of authority.
  • Always keep the user’s experience on the page in mind.   The pages visited by visitors, the bounce rate, and the time spent on your page by the reader are critical criteria that must be evaluated regularly to increase the authority of your web page. It means that your efforts should be focused on providing a positive user experience on your website – this will help you rank higher than any other SEO tactic.
  • Create the highest great content possible, or, if the topic enables, content that addresses the queries that readers may have when looking for information.


DA and PA play an important role in your website Search engine optimization. A good DA and PA score builds confidence in the search engines. This means good scoring can bring quicker results in ranking after you publish an article with proper search engine methods.

If you are looking for search engine optimizations services in Mumbai – feel free to contact us at [email protected]

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admin March 31, 2022 0 Comments