Most companies or businesses use effective tactics to grow their business through Search engine marketing which is also called SEM. Google processes over 3.5 billion searches per day, or 1.2 trillion searches per year, as of January 26, 2022. Based on that in this article, we will see learn what is SEM and how it works……Search engine marketing is one of the fastest-growing areas in the digital space. It ensures your website and products are showcased to a specific group of customers that is available online.
What is search engine marketing?
Paid advertising is used in search engine marketing or SEM to ensure that your company’s products or services are visible on search engine results pages (SERPs). When a user enters a specific keyword, SEM allows your company to appear as a result of that search query.
Advertisers bid on keywords that users of search engines like Google and Bing may enter when looking for specific products or services, giving the opportunity to the advertiser for their ads to appear alongside search results for those search queries.
These ads, also known as pay-per-click (PPC) ads, are available in various modes like search-based (Text on search engine), display (Image on the website), Video (video ads on youtube), Shopping ads (Product listing on google) and app (promotion of your app on many channels) that enables the customer to know more information about your products and services…
The strength of SEM is to offer opportunities for the advertisers in order to ensure they put their ads in front of enthusiastic customers who are willing to buy at the exact moment they are ready to buy.
So, it, all means search engine marketing……
Now we looked at how it works?
If you think, in SEM you bid higher on keywords you will rank on the first top results
My Dear reader if you think like that you’re in serious trouble. There is a mechanism for ads to get results on top.
Here we go…….
What is a search engine marketing ad auction?
The auction system underpins search engine marketing (SEM). Advertisers can compete in an auction for those slots allotted for paid advertisements. If the advertiser wins the auction, his website link will appear in more desirable locations on the result page. That is, near the top.
How does it work?
To put it simply, every Google ad you see is subjected to an ad auction before appearing in the SERPs. To participate in an ad auction, first, determine which keywords you want to bid on and how much you’re willing to spend per click on each of those keywords.
Once you are entered into the ad auction and Google determines that the keywords you bid on are contained within a user’s search query.
Not every advertisement will appear in every search for that keyword. Some keywords lack enough commercial intent to assure combining ads into the page; for example, when I type what is business ?” into Google, no ads appear.
Furthermore, just because your keyword is a good fit for an ad doesn’t mean you’ll “come out on top”. When evaluating which ads to place on the SERP, the ad auction considers two major factors: “maximum bid and your ad’s Quality Score”.
Quality score is estimated as the maximum bid of your keyword and your landing page. Your Quality Score, which is reported on a scale of 1-10, can be found in the “Status” column of your keywords in your Google Ads account.
So that’s it……. Conclusion
The more powerful keywords you are targeting which generate higher value to the product the high bid it will bear. So according to the mix and match, it is better to target both short-tail and long-tail keywords. There are companies that target low competition keywords in order to craft branding strategies.
For more information on Search engine marketing and PPC feel free to contact nice SEO services.
About Nice SEO Services:
Nice SEO services is a company located in Mumbai that provides you with complete Local, National, and worldwide SEO services. We have created a complete set of integrated services that increase your website visitors thereby converting them into leads. For every client, we have tailored marketing services including consultation, content marketing, web traffic, link building, branding, social media marketing, Advertising, and so on…
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