What’s Search engine marketing & How SEM Works

Most companies or businesses use effective tactics to grow their business through Search engine marketing which is also called SEM. Google processes over 3.5 billion searches per day, or 1.2 trillion searches per year, as of January 26, 2022. Based on that in this article, we will see learn what is SEM and how it works……Search engine marketing is one of the fastest-growing areas in the digital space. It ensures your website and products are showcased to a specific group of customers that is available online.

What is search engine marketing?

Paid advertising is used in search engine marketing or SEM to ensure that your company’s products or services are visible on search engine results pages (SERPs). When a user enters a specific keyword, SEM allows your company to appear as a result of that search query.

Advertisers bid on keywords that users of search engines like Google and Bing may enter when looking for specific products or services, giving the opportunity to the advertiser for their ads to appear alongside search results for those search queries.

These ads, also known as pay-per-click (PPC) ads, are available in various modes like search-based (Text on search engine), display (Image on the website), Video (video ads on youtube), Shopping ads (Product listing on google) and app (promotion of your app on many channels) that enables the customer to know more information about your products and services…

The strength of SEM is to offer opportunities for the advertisers in order to ensure they put their ads in front of enthusiastic customers who are willing to buy at the exact moment they are ready to buy.

So, it, all means search engine marketing……

Do read: SEO and SEM | Difference Between SEO and SEM – Nice SEO Services

Now we looked at how it works?

If you think, in SEM you bid higher on keywords you will rank on the first top results

My Dear reader if you think like that you’re in serious trouble. There is a mechanism for ads to get results on top.

Here we go…….

What is a search engine marketing ad auction?

The auction system underpins search engine marketing (SEM). Advertisers can compete in an auction for those slots allotted for paid advertisements. If the advertiser wins the auction, his website link will appear in more desirable locations on the result page. That is, near the top.

How does it work?

To put it simply, every Google ad you see is subjected to an ad auction before appearing in the SERPs. To participate in an ad auction, first, determine which keywords you want to bid on and how much you’re willing to spend per click on each of those keywords.

Once you are entered into the ad auction and Google determines that the keywords you bid on are contained within a user’s search query.

Not every advertisement will appear in every search for that keyword. Some keywords lack enough commercial intent to assure combining ads into the page; for example, when I type what is business ?” into Google, no ads appear.      

Furthermore, just because your keyword is a good fit for an ad doesn’t mean you’ll “come out on top”. When evaluating which ads to place on the SERP, the ad auction considers two major factors:  “maximum bid and your ad’s Quality Score”.

Quality score is estimated as the maximum bid of your keyword and your landing page. Your Quality Score, which is reported on a scale of 1-10, can be found in the “Status” column of your keywords in your Google Ads account.

So that’s it……. Conclusion

The more powerful keywords you are targeting which generate higher value to the product the high bid it will bear. So according to the mix and match, it is better to target both short-tail and long-tail keywords. There are companies that target low competition keywords in order to craft branding strategies.

For more information on Search engine marketing and PPC feel free to contact nice SEO services.

About Nice SEO Services:

Nice SEO services is a company located in Mumbai that provides you with complete Local, National, and worldwide SEO services. We have created a complete set of integrated services that increase your website visitors thereby converting them into leads. For every client, we have tailored marketing services including consultation, content marketing, web traffic, link building, branding, social media marketing, Advertising, and so on…

If you are looking for Search engine optimizations services mail us at [email protected]

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admin June 5, 2022 0 Comments

SEO and SEM | Difference between SEO and SEM – Nice Seo Services

Let’s understand the concept of SEO and SEM? SEO is an acronym for Search Engine Optimization and SEM is an acronym for Search Engine Marketing. In this article, we walk through the meaning of SEO and SEM, Advantages and Disadvantages and Which is better for your business.

SEO is an important tactic for brands that drive organic visitors to your website and also grow their online visibility.SEM is nothing but a paid tool that promotes the website through quick advertising on Social Media Marketing (SMM), Pay Per Click Camping, etc.

Perhaps, both sound similar but in the reality, these two vary from each other on the SERPs (Search Engine Results Pages).

Let’s Understand Briefly

  • SEO – SEO stands for search engine optimization. SEO brings you the most vital traffic (also known as organic traffic), which is free. When a search engine shows your content to the organic audience on the SERP (Search Engine Results Page), you don’t have to pay for the ranking. It means you don’t have to pay for Google. SEO has four Pillars such as:
  1. Technical SEO
  2. On-Page SEO content
  3. Off-Page SEO
  4. Content
  • SEM –Search Engine Marketing is paid tactic to grow more visitors to your website on the search engines. It is also called PPC Marketing (Pay-per-Click). It’s different from SEO, SEM uses PPC advertising to grow more visitors on Google Ads and Bing Ads to reach your target audience by utilizing the various ad forms to reach your target audience. SEMs initiates with ample keywords research and competitor insights.

If you are planning to optimize the website, do your homework it means you know about all this stuff or you can hire the Digital Agency Just Like we are “Nice SEO Services” we ensure you that we decrease your concern about the online presence and we will handle the project very nicely & effectively.

Optimization and marketing may be extremely effective strategies for your company. When you achieve online awareness through objectives and initiatives, you will notice a rise in traffic to your website as well as a higher placement on your preferred search engine. Keep in mind that When it comes to organic search results, there are a few drawbacks. For one thing, AdWords does not guarantee keyword performance, and it may become expensive when competing with firms that spend more for visibility. Understanding the successes of SEO and SEM while still reading the small print, on the other hand, will result in effective campaigns for anybody.

While SEO can frequently take months to see significant results, SEM can have you generate traffic and conversions in days. You have complete control over when and who sees your advertisements, making this channel ideal for testing new techniques, driving traffic to a sale, or increasing traffic during slower periods. The fact is that SEO and SEM should not be viewed as separate channels, but rather as components of a wider digital strategy that promotes visibility, traffic, and conversions from search engines.

 What is common between SEO and SEM

  • The most common function of SEO and SEM is to drive website visitors to your web pages. SEO understands the queries and keywords whereas; SEM uses the same in the advertisement.
  • The main aim of SEO and SEM is to gain traffic although the methods are different.
  • SEO is one of the main foundations for SEM. SEM can improve conversion rates and new website visitors if SEO is done correctly.

Let’s understand the advantages and disadvantages of SEO vs SEM for your business

SEO Advantages and disadvantages

Before the advent of Google algorithms like Panda or Penguin, black SEO methods were popular. Today, it is not that simple. Google has significantly improved its ranking methods, and now the success of your business promotion directly depends on the quality of your website. Let’s take a look at the main advantages of SEO:

  • Search engine optimization is cost-effective instead of SEM. The cost of SEO is not dependent on the number of clicks your website receives. You don’t need to pay for low ranking keywords with SEO but in the long run, you can bring in more traffic with those keywords.
  • SEO offers you continuous traffic. With millions of queries and keywords, you can target free traffic with little SEO effort or by hiring an SEO agency.
  • SEO helps you to grow your business through branding. The more SEO strategies you develop, the more keywords you can target for first page rankings. This enhances your audience reach and makes you visible in top rankings. The effect of optimized web pages is better in the long run once you gain top rankings. Whereas; with SEM once the budgets are over the visibility is over.
  • SEO increases your website rankings as well as prospect customers which can be converted into sales.
  • With a proper SEO strategy, you can be in the rankings for a long time even if you stop doing SEO for a while.

Apart from the above advantages of SEO, there are disadvantages too which is as follows

  • SEO results take time as you cannot rank your web pages at the top within a few months. Competitive keywords may take more time to rank at the top as you may not be alone to promote your web pages. Although with a proper timeline given SEO can improvise your rankings.
  • Prediction on results can be difficult due to constant algorithm changes you can hire a good SEO agency to make sure the results are at least fluctuating top 10.
  • Update on content is important as uniqueness and content relevance is what search engines pay attention to. Keeping web pages and content up-to-date can help you to be in higher rankings.

SEM Advantages and Disadvantages

SEM is a method where you need to set budgets and requires investment therefore it is important to understand the benefits and cons of Search Engine Marketing

Some of the Advantages of SEM is as follows:

  • SEM increases your audience reaches since the results are always shown on the first page based on the budgets pay per click you set.
  • If you are setting up a proper campaign concerning the relevant search keywords then you have low chances of failure.
  • With SEM you can establish your brand identity quickly as you are on the first page of related keywords. Therefore once the visitor hits your website even after a few months he will recognize your brand.
  • Based on your target audience you can set advertisements locally or to specific audiences.
  • Mainly to be on the first page you don’t need to wait for 6 months. Instantly with SEM, you can have results.

Some of the Disadvantages of SEM is as follows:

  • You must manage the budget allocation for a successful campaign, which necessitates a significant amount of strategy development.
  • SEM is very costly instead of SEO. Some keywords are bid at a very higher rate.
  • Highly competitive keywords necessitate a battle between your competitors.
  • There may be chances where you face unwanted clicks by the visitor who just understood the product or services.

SEO and SEM. Which Is Better for Your Business?



It depends upon your products or services.

Let’s say if you’re in the apparel industry and you have a daily sales target, You can’t depend upon the SEO because it takes time to rank on SERP. It does not mean you ignored the SEO part.

Do this:

-> Use keywords for organic traffic
like – buy a t-shirt in design pattern

-> Use keywords for Paid Traffic
Like – Long sleeve t-shirt for men

As discussed various pros and cons of SEO and SEM. So let’s conclude which strategy would be better to follow in your business.

  • The main part to follow either SEO or SEM is all based on your business goals
  • Goals can be multiple….such as Quick sales promotion website rankings branding and so on….
  • Once you figure out the goals to achieve. Set your budgets and investment.
  • As per our experience at Nice SEO service – We suggest keeping a 60:40 ratio of SEO vs SEM. Long term goal is to reap the benefits of SEO with lower investment.
  • If your product is too much competitive a ratio of 40:60 can be allocated for SEO and SEM.
  • Always remember that “Content is king” for SEO as well as SEM. If the content is not up to the mark both the strategy will fail even if you put good investment.

Still not getting which strategy is better for your business? Connect with us at [email protected] we will understand your products and services and our professional will provide you with proper planning on which areas to concentrate in the short as well as long run. 

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admin December 15, 2021 0 Comments