Case Study: High-Volume Lead Generation via Facebook Ads for The Cleaning Experts

Client Name: The Cleaning Experts

Industry: Home & Office Cleaning Services

Target Market: Mumbai, India

The Cleaning Experts offer specialized deep cleaning, housekeeping manpower, and facility management services in Mumbai.

Challenges: No Website, No Digital Footprint

  • No website or SEO presence.
  • No previous experience with Facebook Ads or lead generation campaigns.
  • Manual tracking and zero digital lead system.

Solution: Facebook Ads Campaign with Micro-Targeting

Step 1: Lead Generation Through Messaging Campaigns

  • Objective: Messaging Conversations Start (WhatsApp + Facebook Messenger).
  • Hyper-targeted ads focused on Mumbai cleaning services with clear call-to-action.

Step 2: Audience Segmentation and Demographics

  • Targeted working professionals, families, and women decision-makers in Mumbai.
  • Focused on age groups 25-34 and 35-44, who showed the highest engagement and lowest cost per lead.

Step 3: Budget and Optimization

  • Total budget: ₹7,238.05
  • Optimized ad creatives and placements to consistently bring down the cost per lead to ₹7.54.

Results: Lead Explosion in 60 Days

1. Total Leads Generated: 960 Conversations Started

  • Campaign Period: 1 April 2025 – 31 May 2025
  • Total Conversations Started: 960 leads
  • Average Cost per Lead: ₹7.54 per conversation

2. Detailed Demographics:

Age GroupGenderLeads GeneratedCost Per Result
25-34Men149₹6.91
25-34Women198₹7.92
35-44Men351₹7.13
35-44Women604₹7.81
  • Top Performing Segment: Women aged 35-44 (604 leads)
  • Women contributed to 63% of total leads.

3. Influencer Marketing Performance

  • Influencer video content achieved 2,00,000+ organic views.
  • Generated 20 additional direct leads from influencer traffic.

Conclusion: Low-Cost, High-Impact Lead Generation

With no website or SEO footprint, Nice SEO Services – Mumbai successfully generated 960 quality leads for The Cleaning Experts within 60 days through Facebook ads and influencer marketing.

The campaigns efficiently targeted high-converting demographics, particularly women in the 35-44 age group, achieving a cost per lead as low as ₹6.91.

We also provided influencer marketing consultation that resulted in 2 lakh+ organic views and 20 direct leads through influencer collaboration.

Key Takeaways

Low-cost lead generation works: ₹7.54 per lead, 960 leads in 60 days.
Women aged 35-44 are prime audience: Accounted for 63% of total leads.
Influencer marketing expands organic reach: 2 lakh+ views and 20 direct leads from influencer content.
No website needed: Direct WhatsApp and Messenger ads can effectively scale lead generation. the deliverables on time and met the Client’s expectations.

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