Case Study: Website Development, SEO & SMM for Blue Stone Group

Client Name: Blue Stone Group

Industry: Real Estate & Turnkey Solutions

Target Market: Mumbai, India

Business Model:
Bluestone Group is a leading Mumbai-based property developer offering residential, commercial, and turnkey interior solutions across the city, including timber/plywood supply and infrastructure projects

Challenges: Digital Visibility & Engagement Barriers

1. Outdated Website & Poor SEO

  • The existing website lacked modern UX/UI and clear navigation
  • Real estate and turnkey services underrepresented on search engines
  • Limited organic traffic due to poor keyword performance

2. Weak Social Media Presence

  • Low social media visibility; minimal followers and engagement
  • Irregular posting on platforms like Instagram and Facebook
  • Inconsistent content and branding across channels

3. Disconnected Digital Strategy

  • No cohesive plan linking website, SEO, and SMM efforts
  • Missing lead-capture forms, keyword-aligned landing pages, and social CTAs
  • No Hyderabad digital footprint or local targeting focus

Solution: End-to-End Digital Transformation

Step 1: Website Redevelopment

  • Crafted a clean, mobile-responsive site with user-friendly navigation
  • Integrated lead-generation forms and service-specific landing pages
  • Cleaned up service descriptions (builders, interiors, timber, infra)

Step 2: Search Engine Optimization (SEO)

  • Performed targeted keyword research such as “Mumbai property developers” and “turnkey interior solutions Mumbai”
  • Optimized meta tags, header tags, service pages, and blog content
  • Built internal linking structure and initiated local outreach

Step 3: Social Media Marketing

  • Established a consistent social media calendar for Instagram and Facebook
  • Shared project visuals, before-and-after interiors, and client testimonials
  • Ran localized ad campaigns for lead generation in Worli, BKC, Andheri, etc. bluestonegroup.in

Results: Digital Growth & Market Penetration

1. Revamped Website Experience

  • Noticeable uplift in website traffic and session duration
  • Enhanced lead submissions through optimized forms
  • Positive feedback praising the modern design and intuitive UI

2. Improved Search Engine Rankings

  • Featured for key Mumbai search terms like “builders in Worli Mumbai”
  • Boost in organic impressions and search presence among local prospects

3. Enhanced Social Media Engagement

  • Gain of ~400 followers across Instagram and Facebook within 3 months
  • Higher engagement via project showcase posts and interactive client stories
  • Strengthened brand identity across digital touchpoints

Conclusion: A Holistic Digital Makeover

By harmonizing website development, SEO, and social media marketing, Nice SEO Services – Mumbai elevated Blue Stone Group’s digital footprint. The result: better search visibility, increased leads, greater social interaction, and a credible online brand aligned with Mumbai’s real estate market.

We appreciate Bluestone Group’s trust in deploying this end-to-end strategy and are proud to have surpassed expectations on time and within scope.

Key Takeaways

Integrated digital strategy amplifies ROI – A cohesive approach outperformed isolated efforts

Modern, responsive websites drive lead generation – Optimized UX/UI delivered measurable results

Local SEO is essential for regional businesses – Targeted keywords elevated visibility in Mumbai

Consistent social media builds credibility – High-quality visuals and regular posting amplified engagement

Related Posts