Category: Content Writing

How to write and manage your Blogs Effectively

If you think blog writing just creating articles and publishing to the website, then you may be missing important points as a blogger. Blog writing is vast and contains many important points that craft every paragraph of your content writing. An effective blog helps you to mark impressions on your visitor’s confidence through which they become your readers. Blog management can build many benefits which we would be discussing in this blog post.

So, while writing any piece of article for your WordPress blog or Magento blog, or Shopify blogging there are various many components to understand and consider that we would be discussing in this post, one needs to make sure that blogging or any articles you post should be readers friendly in order to create an effective mode of communication. And, for blogs to be discovered and read, some basic blog management practice must be in place. Effective blog management is a great way to make sure that all of these goals are met.

Despite the stress-free environment, creating blog content involves a significant amount of responsibility.

In this guide, we will go step by step Definition and meaning of blog, what is blog management, how to create a blog post, how to blog management helps content marketing strategy, is there any Appropriate Blog Post Frequency, and How to Manage Your Blog Effectively.

What is Blogging?

What is Blogging

Blogging describes the process of running a blog, from generating ideas to publication. It’s a platform where a professional writer or a group of writers express their views on an individual subject. It contains the required tasks to run a blog, such as writing a blog post, promoting it, and implementing link-building strategies.

What is Blog Management?

Blog management refers to the process of making sure that your content marketing aligns with your overall marketing strategy.

Creating a blog post it’s not an easy task. It includes research, ideas, finding fresh or unique topics, and keyword research. So, if the user raises the query or puts keywords to the search bar to information on google if the keywords matches, then your webpages rank on the SERP (Search Engine Results Page).

Blogging is also considered a good way to keep your readers coming to your website. A blog can contain articles related to your products or services.

Before Managing a blog, you have to know how to create a blog post

01. Generate blog topic ideas

When you’re writing a blog post, whether it’s for someone else’s blog (guest posting) or your own experience that you would like to share with people, you’ll want to discuss topics that are valuable to your audience and align with their interests and your own.

02. Conduct keyword research to narrow down your topic.

Keyword research is an important part of writing a blog post. This critical SEO practice is used as a barometer to determine which terms you may be able to rank high for in specific online searches.

Keywords tools such as Google Keyword Planner, Semrush, or Ahrefs or you can use your keywords to shape the structure of your content once you’ve chosen them.

Google those sentences to see which articles have been successful in targeting those same keywords, and then spend some time searching their content. This will provide you with ideas for what to include and how to structure your article.

Google keywords Ideas
Google keywords Ideas

03. Identify your target audience

Now that you know what you’re going to write about, you need to figure out who you’re going to write for. You have to predict who will read your blog posts that added value to your audience. 

04. Make a well-organized outline.

The important factor to learning how to write a blog post is to conduct extensive research and planning before writing the article itself. After you’ve decided on a topic and a blog format, you’ll need to create the shape for your content. Creating an outline is vital because it ensures that your article will have a solid foundation on which to build content and topics as you write your blog post.

05. Create interesting content

You can start writing the blog post once you’ve sketched it out. Remember that blog posts, like many other types of writing, typically consist of three major components: an introduction, body text, and conclusion.

06. Create an appealing headline

You’ll want a strong headline as well as strong content when writing a blog post. A good headline entices readers and improves the look of your blog, increasing the likelihood that they will click on your article in the first place.

07. Select appropriate images

Similarly, you should supplement your blog post with a few excellent images that demonstrate your main points. Your images must add value to the subject rather than acting as placeholders.

Do read: Drive more sales with Photoshop expert designer

08. Search Engine Optimization

When comes to search engine optimization, bloggers need a solid SEO strategy that includes optimizing the content both before and after you write the blog post.

09. Incorporate CTA 

A blog is intended to inform people about specific topics, but it can also be used as an important tool to motivate readers to take a specific action. Everything from subscribing to your blog to making a purchase falls under this category.

10. Advertise the finished article

Take the necessary steps to ensure that your blog post is read after you’ve written and published it. Email marketing and social media marketing are two of the most effective ways to promote your blog post and gain readers.

Do Read: Create Blog Posts That Readers Want to Read

What Impact Does Blog Management have on your Content Marketing Strategy?

Impact of blog management affects to Content Marketing Strategy

Now you know the blog management implies, let’s take a look at why it’s essential for your content marketing strategy.

Having a solid blog management method allows you to do the following:

01. Delegate Tasks More Effectively

When you know what needs to be done at each step in the content creation process, you’ll know exactly what to assign to the various members of your team.

02. Produce More Engaging Content

Engaging content is more organized and provides more value to your target audience. You can search for the topics that are trending in your industry and based on that create content.

03. Maintain a Reliable Posting Schedule

Making content ahead of time and adhering to a schedule allows you to maintain a more constant stream, which enables the audience to know when they should return for the next instalment.

04. Enhance your search engine optimization (SEO)

Google prefers websites that are moderately updated regularly. This is easier to achieve when you are expertly managing your blog.

Of course, these are just a few of the numerous advantages of effective blog management.

Put simply, the better organized your efforts are, it will be to keep posting to your blog in the long run.

Is There an Appropriate Blog Post Frequency?

This is a vital question that digital marketers have been debating for years.

While some promise by posting every day, there is a confirmed sweet spot for posting frequency.

Most experts believe that blogging weekly posts and 2 to 6 posts per week is the best way to increase the grip of your content. See figure (1)

Blog Post Frequency
Source: Statista.com Figure 1: Posting-Frequency: 22 % of respondents said they published blog posts weekly. Only 2%d of those polled stated – blogs should be published daily.

If you’re looking for a professional content marketing agency you can contact Nice SEO Agency. It includes creating blog posts, enhancing articles, scripting for videos and podcasts, as well as content for specific social media platforms, such as creating tweets for Twitter, posts for LinkedIn, Facebook, or text posts on Reddit.

Contact us

Last but not least

How to Manage Your Blog Effectively?

1) Overarching Blogging Objectives

The first aspect of managing a blog is your blogging objectives to take into account when deciding how frequently to post content is your overall blogging goals in the first place.

It should be the key driver to why you’re posting new content in the first spot.

• Enhance your SERP traction for a specific set of keywords?

•  SEO is a high priority for you?

• What about brand awareness or industry influence and power?

Having new posts with a lot of quality information can help you establish yourself as a leader in your niche.

With these considerations in mind, you can quickly predict whether it is necessary to post more or less frequently depending on your ultimate goals.

2) Movement of Industry

Deciding how frequently to blog, you should also consider industry movement.

This refers to how frequently things change in your specific niche.

If you work in an industry where fresh ideas and resources are continuously being released, you should add more posts.

3) Content Creation Resources Available

When making a decision infrequently blog on your website, you should also take into account your available resources and information.

However, if content writing isn’t your skill or you spend so much time on research about the topics, you will not complete the content on time. 

You have the option, you should hire a professional content marketer or an agency like us, it provides services such as content marketing, SEO, SEM, and more. 

It will help to work fast and effectively, and you can post a fresh or unique blog post to your website.

4) What Your Audience Requires

Still, you’re confused about how frequently you should update your blog if you see figure 1 above you will know the idea of frequently posting. and consider your target audience’s requirements. 

5) Editorial Calendar 

Editorial Calendar

Creating an editorial calendar should be part of blog management. If you don’t know the term, an editorial calendar is planned for topics and contents, as well as when and where they’ll be posted. 

What should be included in an editorial calendar? Topics that discuss your relevant keywords research should be attractive to a large number of people conducting related keyword searches. Simultaneously, you should seek out topics with relatively low search term keywords

6) Image Creation or Sourcing

Even the most enchanting blog copy requires images to be visually appealing. We, as human people, prefer a colourful world. And, without saying a single word, images can convey a lot of meaning. Suggest using a free photography and image site to add images. However, you must make sure the license allows for the republishing of the image. Do you want to make something? Consider using an image editor such as Canva or via photoshop. Mostly you can find free images tools, while others are paid tools.

7) Scheduling and Publication

You can’t be everywhere at once, as the saying goes. This provides the ability to blog post your content at the appropriate time of day, which is especially important when dealing with multiple time zones. Luckily, a few website builders and content managers allow you to postpone your posting. If you use WordPress or Shopify, you can choose whether to post immediately or later. After everything has been added to the post, this decision is made. Other applications manage the different ways.

8) Promotion on Social Media

Social media is a simple way to promote your content. While everyone has the ability there are other options. Facebook author page, which allows people to follow your content without disclosing sensitive information. Another option is to use paid social media. Like Facebook or Instagram ads.   Each network allows you to buy ads in people’s feeds, which are typically displayed to people based on keywords. Web cookies also play a role in determining what people see. Eventually, motivate others to link to your content and direct traffic to your website.

Conclusion

Managing a blog post is not easy, you should have to incorporate the above points effectively. Also, you should know what’s your audience likes and dislike. Create engaging content for the audience to get the right information through your website. Use creative and reasonable images for readers.

Most people think blogging is simple, the harsh truth is that there are several steps required to achieve success.

We have included the blog management tips in this post are a great way to stay on the right track

Our writing approach for content marketing is very simple but very unique to make sure every piece of article is ranked well on major search engines. With over 100 verified factors within Google’s search algorithm, most agencies will rely on old tactics that no longer work, or guess with new tactics that they hope will stick.

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admin March 25, 2022 0 Comments

Create Blog Posts That Readers Want to Read

If you have a website and you are not updating it with new blog posts for your readers and customer. Then you may be missing a good chunk of traffic from Google to your website. Blog posting is considered as one of the best content marketing strategies. And If your blog post is not worth reading or sharing then you may fail to build a good audience for your website which in turn can convert as a customer.

bloIn this article, we will showcase how you can create good blog posts that your readers would love to read and share. If you need any professional blog writing assistance you can reach nice SEO services. We offer blog writing with optimized keywords that work with ranking in search engines.

Blogging requires time and writing a few words of the article may not work as content is considered to be the King for optimizations. Here is how you can write a blog post that your audience can read share with others.

1. Create Content Types and Topics

One of the best ways to create content for readers is to understand what people search for in google this can be done easily by creating a query for the topic based on which Google can suggest to you what people search for with respect to the related queries. This way you can start creating content types and topics to cover for your blog. This method also ensures you have optimized keywords and cover those topics which people are looking for.

2. Understand Your Readers

Your readers can be many some looking for information and some need a detailed understanding of the topic. You cannot estimate which content type will get the best reaction. Therefore in order to ensure you cover the topics for the reader keep the content in detail.

3. Understand the Purpose of Each Blog Post

The purpose of each blog post is important before creating any piece of content. For example, in this post, we are understanding “how to create a blog post that your readers want to read” Therefore we need to stick to the purpose of the content. Adding the best information that focuses on certain goals will likely impact positively for the readers.

4. SEO-Friendly Content

Whenever you write a blog post you write it for readers + search engines. Here the readers are the most important people but you cannot ignore search engines. Therefore adding SEO-friendly content will help you to boost your rankings in search engines. Proper use of keywords, headline tags, the opening paragraph, and a summary at the end of each blog post can give more meaning to the content.

If you are a small business blog writing can be one of the cheapest ways to enhance your page rankings in Google and other search engines. Content writing is cheaper compare to other SEO activities such as advertising. If you don’t have to create writing capabilities and would like to have a professional content writer you can connect with our team. We provide various content writing services such as blog wiring assignment writings etc.

If you already have a blog but not getting many visitors we can rewrite content for your website with optimized keywords that works 100% as per the recent Google algorithm. We ensure the right content is catered to your readers with good data so that your website and blogs add value to your brand image.

Nice SEO Content Marketing Services in Mumbai – India

Nice SEO team provides you with content writing services with optimum keywords covered that helps you to gain traffic and visitors from every search engine such as Google yahoo or bing. We create content after extensive research within your industry. We also provide e-commerce content writing such as product descriptions and details. Our blogs are not limited to a number of words and we cover the topic with length and breadth in order to ensure the content add value to your brand.

Our Content writing services Includes:

  • Creative Writing
  • Product Descriptions
  • SEO Content Writing
  • Ghostwriting
  • Ebooks
  • Website Content
  • Blogs
  • Assignment writing and many more

For more information email – [email protected]

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admin December 31, 2021 0 Comments

Important Tips for Content Writing

Content plays an important role for any website to survive in Search Engine Page Rankings. Content writing involves writing the content for the website, blogs, online magazines, press releases, and journals. People research content for various topics such as Products reviews, gathering of information before buying decision, or for any news or articles that will help them in gaining knowledge. Online readers are always lookout for the best and updated content. On average a user spends no more than 20 to 30 seconds reading the content. Therefore you need to ensure the content is proper enough to attract the website visitor.

In this blog post, we will share some important tips for writing content for your website. Content writing, especially for online users, needs an understanding of technical as well as other search engine optimization methods to ensure the content is optimized for both the website visitor as well as for search engines. Although there is no secret formula for creating high-quality content, these tips can help you improvising the quality and quantity of your written material:

  • Good Headlines:

Headlines are the first part your audience looks for. If your headline can’t spark the interest or attention of your user you may not be able to gain that click or website visitor. Create powerful headlines before creating the main body to get effectiveness for your content.

  • Hook for Attention-Grabbing:

Your content has only a few seconds of shelf life in front of the website visitor. If you are unable to create a good hook that grabs user attention you may lose the website visitor. Hooks are created after the headlines. For example Headline: “10 Reasons you may be bad in Content Writing” Hook: Point numbers 9 and 10 will blow your mind. This first phrase grabs the attention of the user to check where they are going wrong. This will also tend them to read the whole article.

  • Research

Research on articles or journals before creating the content as the more you write with detail the more you attract the visitor. Including numbers, data, and statistics to establish credibility and support your claims.

  • Paragraph

While starting the first paragraph your content must have the main points you are talking about. Frist paragraph always plays an important role to get the picture clear on what to expect from the whole article.

  • Focus while writing.

Your content should focus on various key messages or at least one. While writing the content you need to make sure every point is covered and the final conclusion and message reach the audience. For example: If you are writing content on How to Optimize your website pages – Then you need to ensure every point for web page optimization is covered so that the reader gain benefit or learn from your content.

  • Voice

Writing the content with a unique voice is important. Every business has different sets of audiences. It is very important that the content publish follows the tone of your audiences and company goals.

  • Optimization

Optimization refers to the quality as well as quantity of the content. The use of proper keywords and flow is important in order to get your pages to rank well with search engines. The grammatical error should be avoided and sentences should be readers friendly through the use of short paragraphs and bullets wherever necessary.

  • Edit

Once you completed your initial draft it is important to polish the rough edges of your content. This can be done by improving your writings by adding interlinking of web pages. Adding other content links which can be important for readers, Paragraph setting, use of comma and full stops wherever necessary.

Effective content writing is significant for the website as well as for the readers turning site visitors into satisfied customers. Website content always plays an important role as it showcases how much you educate your customer with the services you provide. Good content also helps you to boost ranking and get more customers once they feel confident with your website.

At Nice SEO services we offer professional content writing services for your website pages. We rewrite the existing content and ensure every web page is optimized with the keywords you want to rank in Google. We also provide website product content writing and blogging services.

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admin December 27, 2021 0 Comments

An Overview of Content Marketing in SEO

Content marketing in SEO is one of the most important areas today. Overall, digital marketing is all about connecting to your audience on the internet. One of the most effective ways to connect with your audience is through content marketing. While content marketing should be part of your overall digital marketing strategy, content is king and requires careful planning and consideration. However, let’s take a look at what content marketing is, its benefits and advantages, and the importance of content for your digital marketing strategy.

What is Content Marketing?

Content marketing is a strategic marketing technique that focuses on creating and distributing useful, relevant, and consistent content to attract and keep a specific audience. Its ultimate goal is to provoke extremely profitable customer action.

To raise brand recognition, content marketing uses storytelling and information sharing. The ultimate aim is for the reader to take a step toward becoming a client, such as asking for additional information, joining an email list, or completing a purchase. Blog postings, resources such as white papers and e-books, digital video, podcasts, and other forms of content are all examples of “content”.

In general, it should first and foremost give value to the client, rather than simply advertising the brand or attempting to sell something. Content marketing is about developing a long-term, trusted connection with your consumers that can lead to numerous transactions over time, rather than just completing a single transaction.

Content marketing is an umbrella that refers to a collection of strategies, approaches, and tactics used to achieve company and customer goals by serving, attracting, converting, retaining, and engaging customers with the most relevant content. As a medium for content, blogs, podcasts, video, and social networking sites are used. Currently, 86 per cent of businesses use it. Effective content marketing, on the other hand, is difficult to come by.

Do read: Important Tips for Content Writing

How to Implement Content Marketing in Your Company

It doesn’t matter if you are a marketer by trade or anything else, you can be incredibly accessible to content marketing. You can make content. However, the creation of content is not a piece of cake, it’s a need strategy, but there is also a simple way to get you there.

  • Define your audience:
    What type of audience do you have on your social media or blog posts? Define it and don’t create lengthy stuff that the audience will suffer boredom from. However, if your content is too lengthy and does not add value to the audience, it will switch and they will find something interesting. Hence, define your audience first before even starting a content marketing strategy.
  • Create a list of topics:
    Create a list of topics you can talk about. You have to frequently ask questions of the clients. Start with questions you get frequently asked by customers or clients. Proceed to relevant aspects of your business that only an expert would know how to perform or that are engaging.
  • Ask your audience what they want:
    Does the audience want them to share your articles? Do they need some form of a free consultation? Use a proper CTA (aka Call to Action) at the end of your post that asks for what you are after. Never expect someone to do something on their own. When you ask for something, you are considerably more likely to obtain it.

Types of marketing tactics in content marketing

Regardless of the marketing tactics you choose, content marketing should be an essential part of your overall strategy, not a throwaway. Quality content is an important element of all types of marketing:

  1. Social Media Marketing: Your content marketing plan comes first, followed by your social media approach.
  2. SEO: Businesses that create high-quality, consistent content are rewarded by search engines.
  3. Public Relation: Successful public relations tactics should focus on problems that are important to readers, not on their company.
  4. PPC: Great content is required for PPC to succeed.
  5. Inbound marketing: The importance of content in increasing inbound traffic and leads can not be overstated.
  6. Content strategy: Most content marketing strategies include a content strategy.

Content marketing benefits both your business and your customers.

There are four major reasons and benefits for businesses to engage in content marketing:

  • Increase your sales
  • Customer loyalty
  • Savings on expenses
  • Content as a Source of Income

Content is the present (and future) of marketing.

Read the “Content Marketing” definition again and this time you ignore “Relevant and valuable.” That is the distinction between content marketing and the other informative crap you receive from firms attempting to sell you “things.” Companies constantly provide us information; it’s just that most of the time it’s not particularly relevant or beneficial (can you say spam?). That is what makes content marketing so appealing in today’s world of hundreds of marketing messages delivered to each consumer every day.

Important types of content marketing, such as:

Video, Blogging, Podcasting Email, Visual Content, Podcasting, Infographics, White Paper, eBooks, Lead Magnets, Quizzes, Gamification, Courses, Slide Share Presentation, Free apps, Webinars, Social Media Posts, Slide Decks,

The above methods can be used as a mix and match strategy based on the products and services your company is dealing with. Although the most common one today is presentation, blogging and video marketing.

The Advantages of Content Marketing

1. Reduce your website’s bounce rate.

Content is one of the most important assets of the website, and great content can keep your audience on your website for a longer period. This reduces the bounce rate of your website and helps you gain good rankings in major search engines.

2. Increase the number of people who follow you on social media.

Consider creating great content for your audience that answers the questions they are looking for. Surely the content can go viral with a share on social media websites. This will not only boost your traffic but also help you gain a social media following.

3. Create Trust

Before even dealing with your company, your prospective customer checks your website to understand how much your website provides important resources. If you are still running an old website with no updates to the content, then your company may not be able to build trust. Whereas, if your website is up to the mark, you may end up gaining at least a minimum of more traffic on your website. This will enhance rankings quickly. Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they are to have a positive association with your company.

4. Enhanced lead generation

Content’s primary responsibility is to provide help to your users. This can be anything related to your products and services. For example, if you are selling mobile phones on your website or electronic peripherals, your customers may be searching for a particular part or a mobile phone comparison. Providing these details can help you to gain more clients as you are helping them to choose the right product at the right time.

5. Great and original content can improve conversions.

The content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases. Even more, if you’re using blog content to bring in traffic, consider using unique images rather than stock photos for a potential 35% increase in conversions. Additionally, your content should always include a CTA and guide your reader as to what they should do next.

6. Boost SEO visibility

The more content you cover, the more website visitors you can gain, and it will affect your visibility in SEO. For example, if you have a website with only 10 pages, then it may be difficult to rank and gain 1000 visitors for those 10 pages. However, if your website has 100 or more pages, you can imagine how many keywords you can target by increasing your website’s visibility on Google. You can also use content strategies, such as the pillar or cluster model. Your content should help you rank higher in search engines.

7. Content helps you with branding and gaining authority.

Great content can position your company as an authority in your industry. Take the example of Wikipedia. How many of you believe Wikipedia articles are 99% accurate with the information they contain? Another example is the Oxford dictionary. The reason is the brand and gaining authority with proper content and information has been established by these websites. With the correct information, you gain the trust of your customers, and they consider your tips valuable.

How can nice SEO services help you?

Nice SEO Services provides you with search engine optimization services that enhance your branding and also contribute to providing a valuable experience within the website.

For information on our SEO services, you can contact us at [email protected]

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admin December 15, 2021 0 Comments