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What is On-page SEO and the important factors for ranking in major search engine. Working with various optimization strategies for your web page ranking is a continuous process that helps Google to understand what type of content on your pages refers to.
While developing any website it is important to carry the on-page SEO activity at least once so that you can showcase what the purpose of your website pages and what information you want to communicate with the users.
If you can answer the questions of the searcher in a well-mannered way you will be ranked among the top search results as with your content the person is satisfied for what he/she is searching for. This will leads to more organic traffic on your website. In this article, we will explain step-by-step methods of On-page optimization and the best ways to enhance your website.
As the name suggests On-page SEO is the process of optimizing your website’s pages to improve rankings and user experience. As an example, you have a website that needs to rank higher in major search engines for a particular keyword. The website design is based on the PHP platform or WordPress or any other platform you choose from.
In this case, you will go to the backend of the website in order to enhance the website and its internal pages as per the algorithm set by Google and other search engines. Google has set a few methods in order to raise the rankings of every website. Same way yahoo search or Bing search has its own set of rules that need to follow by a website in order to gain the best results in search engines.
a. Domain Name
Domain names play an important role in optimization. If you are selling only products related to cricket and you have a domain name as xyzsports.com then it may not sound SEO friendly instead if you have the domain name xyzcrickethub.com then it is very specific to cricket accessories.
Although; if you have your domain name different based on your company name then you may need to concentrate on other on-page areas to optimize. Before you create your website name you must search for a good domain that consists of higher searches. This will enhance your rankings quickly in search engines
b. User-friendly URL
A user-friendly URL is another important part that tells the search engines what the topic or content is all about. As an example if you have content on different kinds of cricket bats and your URL is xyzcrickethub.com/blog/23/05/2021 then it will not show what the topic you are covering.
Instead, if you have user-friendly urls such as www.zyxcrickethub.com/blog/different-kinds-of-cricket-bat this will bring more understanding on keywords and message you want to convey that will give robots and understanding about the topic and may start ranking faster. .
c. Title tags
The title is the third thing that search engines look at. A title tag is an HTML element that specifies the title of a website page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important factors for usability, SEO, and social sharing.
The title tag of a web page is meant to be an accurate and concise description of a page’s content. The title plays a very important role in order to gain the first click from the user. Even if you are raking on the first page and if your title is dull then the reader may not click on your website.
Normal title – How Cricket bat is made
Eye Catchy title – 10 problems faced in making your Favorite Cricket bat.
One needs to make sure while creating titles – keywords are covered properly. Therefore a list of keywords that can be researched and targeted while making the title tags is important to boost the rankings
You might have always heard that Content is King for the website and for search engines. Creating powerful content that provides complete information about the products or topics you are covering is important. Ensure that your content is readable and error-free from grammar. Further, the deeper you cover your content the more information and time you gain from the visitor.
Interlinking is nothing but creating links for the reader for related content. This reduces bounce rates and allows visitors to spend more time learning about your company and website. Make sure you use interlinking of our content with related articles while preparing the content an example of interlinking is as follows.
For example while reading What is On-page SEO you may like to know more about What is off-page optimization? Therefore with internal linking you can check out other pages which is related and resolve more queries of the visitor.
f. Page Speed
The page speed of the website and loading play another important role in search engine optimization. If your website consists of bad and unnecessary plug-ins or code then you may face issues with loading your website quickly. This in turn will increase the bounce rate as no visitor want to say watching your loading screen. You can easily check your website speed from this link
g. Images Optimization
What you see is what you believe. With a Search engine, it is what you show is what people will believe. Images are one of the key areas that require on-page optimization. Every image should clearly define what it says.
For example, if you are showing a computer mouse and you have titled it “mouse” then you are not clearly defining the images. The title should say “computer mouse” or “Black computer Mouse” or “Dell computer mouse model number 12345”
Similarly, for all images, alt tags should be used so that search engines should know what the image is all about.
h. Defining Headings
As we mentioned the importance of title tags there are various headings such as H1…. H2….. H3…. H4… which should properly define the article. The title is always in Heading 1, but using Headings 2 and 3 can help search engines understand the flow of the article.
i. Meta description
In earlier days meta description played an important role but now-a-days meta description doesn’t play that much importance. But one needs to keep in mind that the targeted keyword is covered in the paragraph as google or search engines while showcasing the meta description can choose any paragraph of your content in order to improvise your click-through rate. Meta Description is one of the second important parts after the title tag that increases the CTR.
We hope we covered all the above points to ensure the on-page optimization is up to the mark – if you feel that is anything missed feel free to comment or email us at firstname.lastname@example.org
To conclude our article on what is On-Page SEO – It is one of the easiest methods of enhancing your website traffic if you do everything properly. Make sure not to stuff keywords. All the above methods of On-page optimization will improve your ranking’s click-through rate and traffic thereby gaining more conversions.