Digital Marketing methods for B2B

As time flies there are various digital marketing methods for B2B companies have adopted. In the late 90’s when the internet was not introduced to the world a different method was used such as traditional methods of advertising and branding. But with the introduction of the Internet, there are various methods used by companies today to compete with each other. For example: If a company wants to compete in its market, it must keep up with the most recent statistics on strategy. Some of the most effective digital marketing methods for B2B (Business to Business) marketing are highlighted in this article. Furthermore, the advantages and disadvantages of each are discussed to provide more context to the overall concept of B2B.

The concept of B2B marketing is self-explanatory; it simply refers to a distinction in the target audience. However, the differences in their marketing methods are not self-explanatory, so an example is a simple way to visualize these statements. Assume you are a jeans manufacturer. You could go the B2B route and sell to retail apparel stores or boutiques.

The top two digital marketing methods for B2B today.

SEO (Search engine Optimization)


Search engine optimization is a critical strategy to incorporate into your B2B marketing. It is the best strategy for generating income for your business when compared to other marketing methods, but what does implementing SEO involve? The goal is to optimize the content on your website on-page optimization and promote it Off-page optimization. So, that it appears at or near the top of user searches in search engines like Google, Bing, Yahoo, and others. The key is to understand your target audience and the keywords that will appear in their search bar.

Google and other search engines are fully automated. You can’t tell Google that your website sells Jeans to businesses. That must be reflected in your content. Try looking up “buy blue denim jeans in bulk.” In the search, keywords from each website are displayed. This aspect of On-page SEO is fairly simple. Still, you must go beyond including a variety of keywords in your content because your audience isn’t as predictable as you might think, and they may not be looking for your company. For your jeans business, perhaps the audience will search more broadly, such as “best jeans” or something along those lines. Consideration is required to ensure that your website content corresponds to as many possible searches as possible.

If you are a supplier for certain states such as Maharashtra or Mumbai region – you can also go with Local SEO where your brand will be showcased to buyers looking for products from specific regions. For example, the,e leather industry in the largest slum of Mumbai (Dharavi) is very famous due to the product quality and purity that has been offered by the leather manufacturers. Many times buyers search for special locations while searching for products. In this case “leather bags manufacturers in Sion or Dharavi”

Do Read: Why use an SEO Agency for Your Business?

Marketing on Social Media:

Marketing on Social Media

Many people use social media, which is why it is an excellent platform for you to promote your business. Social media marketing is an excellent strategy to incorporate into your marketing efforts, and it works well in combination with other marketing efforts such as Off-page SEO. This strategy has a significant impact on B2B conversion rates, leading to increased traffic to your website and profit for your company. It is difficult to master and potentially dangerous if you outsource and hire a non-experience person for work of Social Media Marketing to someone careless because one bad tweet can land your company in hot water.

Hire professional Nice SEO Services for Social media marketing. We manage the accounts, Creating a strategy for lead generation and sales, Social media Advertising, Content creation and many more

Do Read: Understand Social Media Marketing

Pros and Cons for B2B digital marketing method

B2B Pros

Profit Margin for B2B Professionals

In general, the nature of B2B sales is far more predominant than that of most B2C sales. Sales are frequently in bulk with small items with possibly scheduled re-orders, or in other cases, such as contractors, the sale is always significant. Furthermore, the B2B market potential contributes significantly to this profit margin. However, Jeans going B2B have a variety of options, such as selling in bulk to apparel retail outlets, malls, boutiques, and so on.

Sales Location 


The web accounts for the vast majority of B2B commerce. This is a good thing because maintaining an online presence is far easier than maintaining a storefront. The location of your selling also benefits the audience to whom you are selling. They find it more convenient to shop online rather than make a physical effort to purchase a product. The ease of use of a good online website, as well as the smoothness of the transaction, go a long way toward increasing sales.


No part of business-to-business is easy, but once you’ve secured some contracts or ongoing deals, there’s a lot of security to be had.   Any level of security in the business world is beneficial.

B2B Cons


This con applies to B2B transactions, but in a more terrifying way. If you aren’t already a household name in your industry, it will be extremely hard to secure any contract terms, deals, or even one-time purchases. Even if you protect one deal, you run the risk of your business failing if you depend exclusively on it to stay in business. It is also more difficult to compete in marketing against more well-known names because they are already out there, making it relatively easy to remain visible.

Still, you must work on both getting out there and staying in your current position. Another competition issue is the monopoly that many places have. Major players can survive by merely trying to undercut your price to any consumer, whereas you may not. When trying to enter markets, you must exercise extreme caution to avoid being turned away.

Difficulty of Entry

Given that the vast majority of B2B commerce takes place online and that consumers make quick decisions, you must have a strong online presence and a good website, which can be costly and difficult to set up at first. Extensive research must be conducted to comprehend the customer’s intention and simplify the experience for them.


You, as a company attempting to maximize profits, are selling to another company attempting to do the same. Negotiating with clients to reach a deal that both parties are happy with is an important part of B2B commerce, particularly the prices you could list on your website are likely not as low as you are willing to go.


About Author:

Sajid Ansari specializes as a Digital Marketing Consultant at Nice SEO Service in Mumbai, India.
Nice SEO Services offers the best SEO Agency in Mumbai and a website development company to help your business expand by acting and making decisions attentively and wisely. We undertake all of the legwork to guarantee your company thrives online.
Get a free website audit now by emailing us at [email protected]

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admin January 28, 2022 0 Comments

The Fundamentals of Small Business Marketing

The Fundamentals of Small Business Marketing can be many such things as promotion, pricing, advertising, social media and so on. Although, Small business marketing is more complex as it can be difficult to understand what to select, and what to not with limited budgets. Further, the online environment changes quickly therefore it is important to know which marketing methods or fundamentals are working for your small business.

1) Understanding Target Customer

Understanding Target Customer
The target customer is one of the most important parts to understand. This means who are the ideal customers, what they purchase, and do they need your products if Yes then will they purchase from you. Small businesses always serve various market segments, and each of these segments will have different requirements. Therefore it is important to understand the market segmentation so that you can start building customers to target your products and services.

2) Reach to the customers

Reach to the customers
Once you understand your ideal list or customer segment. The next understanding is to know how to reach these customers. For example: If you are targeting a specific group of people in India or a specific location or customers with a specific age group.

Reaching this audience can be done online as well as offline way. You can make a google keywords search related to your products to understand what kind of queries they raise this will also help you to understand the best methods to reach them.

3) Get Searched

Get Searched
Today with the internet people always search for you through google or bing. Therefore if you aren’t getting searched by prospective customers then you may be missing a larger share in the market. Having a good and optimized website is a must in order to get reached by your customers.

Do Read: Creating a website that looks like a Brand.

4) Build Prospects through social media

Social media platforms are a must today if you are a small or big business. Create a page and start building prospective customers. There are many prospective customers who ask for suggestions over social media groups before even making a buying decision. You can search for groups on social media platforms who are fond of similar products you sell.

Do Read: Understand Social Media Marketing

5) Claim your business online

There are various local websites or directory listing websites where you can claim your business. This website helps buyers to answer what they are searching for. A local business directory such as Just dial, google places, sulekha, and bing places in India which you can explore to list your business, products and services.

6) Conversion

The ultimate goal of any business is to grow via sales. Therefore it is important to build prospective customers for Small businesses and convert them into sales. This will help you to gain more growth and target another segment of products.

About us

Are you a small business and looking for a small business marketing agency? Connect with a Nice SEO Marketing specialist who can plan out the best marketing methods to gain visibility and increase sales. For more information, you can email us at [email protected]


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admin January 19, 2022 0 Comments

Benefit of business blogging

Almost 5 billion people worldwide are connected to the internet, Which means this is the best time for businesses (whether small or large) to include blogging in their marketing strategy.

Blogging not only drives your traffic and promotes your products and services but also enables you to build your website trust with your stakeholders…

Blogging can be anything related to writing, publishing articles, photos, news, updates, information, and opportunities for the user to create a conversation with your company.

It’s interesting, Right?…

So in this interesting blog post, we’re going to highlight what is blogging and the benefits of blogging for business…..

Let’s get started…

What is Blogging?

It’s a strategy that includes using blogging to increase your company’s online visibility. A business blog is a way of promotion (much like Email Marketing, direct mail, and Social media) that enables the growth of a company.

Blogging provides relevant and interesting content to the website that brings more subscribers and visitors to your website. Informational blogs help visitors to build confidence in the products you are dealing with and make them familiar with your company and its products.

Unlike websites, other pages are static in nature and updated quite frequently with new information. Blogs are frequently updated and allow you two-way communication with the visitor.

 Benefits of blogging for Business:

1) Knowledge Sharing
When you produce blog posts on your website pages you actually share the knowledge with your visitors on what products functions have or how to choose a good product. This knowledge sharing is very valuable to the customer in order to make a final decision on buying.

For example: If you are selling electronic products. You may tend to put posts on new products that will be launched this year or how to use “electronic products” properly.

2) Building content catalogue.
Every blog page counts as your web page. With more and more blogging you’re building a content catalogue.

For example, if you are selling 10 to 50 products and for each product, you have written one blog post providing benefits of using the product or comparison you are thereby increasing your content catalogue.

Do read Create Blog Posts That Readers Want to Read

3) Helps in Search engine optimizations

Helps in Search engine optimizations
Blogging is one of the key components of SEO. The more you blog the more web pages you are creating for your website. The blog post also helps you to target as many keywords as you can including the long tail keywords based on the keyword search. Content is the king in SEO and it is impossible to cover all details on your single web page.

For example: If you are writing an article about your product page “Mobile phone” You can cover upmost 1000 to a maximum of 4000 words but covering every mobile phone is not possible or covering each keyword is not possible.

Therefore covering each product in the blog is a suitable idea. So that when users search for reviews of iPhones they will get a separate page or for Samsung phones they will have a separate page covering each detail.

4) Builds Long term relationship
Blogging helps Build Relationships with Customers as you reach and teach them information and engagement with your products. The tips that you mentioned in your blog post helps them to make a sound decision.

5) Branding
Blog post helps you to create a brand as you share important information. These posts get shared on other social networks where your company gets a good brand image. The audiences will follow your website when you write the content unique & informative.

6) Free Promotion
Free Promotion
Free Promotion is a method through which you can start creating case studies new product launches or informational videos with your blogs. With the number of articles you share you get higher visitors on the website who read your content each day. Compared to paid traffic blogging can be the best method of promoting your products for free.

7) Increase Authority
The more you research on products during writing the article the more confidence you gain in your product niche. This also allows you to cover answers to generally asked questions.

Looking to write articles for your blog?

Nice SEO services offer you quality articles for your niche. We have covered more than 100+ articles for our clients. We provide complete researched and authentic blog articles for your products. Based on trending topics we cover articles for your blog that enhance your domain authority in Google. If you are looking for article writing email us at [email protected]

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admin January 19, 2022 0 Comments

How to enhance LinkedIn Engagement

Enhance LinkedIn engagement, It is one of the widely used professional social websites. Almost every professional use LinkedIn to develop their professional contacts in a similar industry. The main reason people use LinkedIn is due to the fact that every decision-maker in some of the other fields is available.

Companies also create LinkedIn pages in order to check different resources or profiles that can be beneficial for their business. LinkedIn works similar to other Social media platforms but a little more on the professional side where companies promote their businesses and build brands.

LinkedIn posts not only enhance others’ knowledge but also give details about what the company is all about in terms of resources people and services. Since decision-makers and professionals are available on LinkedIn posting updates about your company can get more prospects and leads. In this blog post, we will understand how you can optimize your LinkedIn Post with higher engagements.

  • Gain Followers on your Page
    Gain Followers on your Page
    Page followers are essential to improve your visibility each month, LinkedIn offers you 100 invitations per month which you can share with your connections. Those who are interested in following your page can start following. If you exercise this every month with a 30% follower rate you will have 150+ followers quarterly.
    You can also use paid LinkedIn ads to gain followers on your page. Followers who check your post give a boost to your traffic and also engagement by sharing the content to their connections.
  • Showcase your work.
    Your work showcase on LinkedIn also helps you to gain engagement on posts. There are many web pages or product pages you can promote on LinkedIn for free. Proper use of # hash tags also helps to improvise visitors to your LinkedIn profile. There are professionals who cover articles through LinkedIn posts.
    You can share ideas that are related to your field or case studies that can help similar professionals.
  • Keywords and Explanation
    While writing any post or update on LinkedIn make sure you use proper keywords that interest your visitors to click on the link. Even for articles writing keywords plays an important role as during search these keywords help you to stay in the top position of LinkedIn as well as in google search. Explanation and summarizing the whole article will help you to get views and thoughts from the readers. Include hashtags at the end of your post as many subscribe to different #hash tags
  • Keep your Profile updated
    Keep your Profile updated
    Make sure your profiles are up-to-date with as much information about your current job profiles and achievements. The updated profile helps your followers to gain confidence and your post gain more visibility. Many times there are professionals who don’t update their profile or have lesser information. You cannot create a good impression if your own professional information is hollow.
  • Get suggestions.

    Get Suggestions
    Asking for suggestions from other professionals ensure you are engaging them with your company in some or another way. You can make use of polls to get suggestions from your network this helps your profile to gain more visibility and content gets more likes and shares.

  • Regular Postings
    Posting regularly is another important area to enhance your LinkedIn engagement. Although it is not possible to post blogs on LinkedIn every day. You can post other important articles which can benefit your connection.

LinkedIn is one of the largest business-oriented networking websites that is specifically created for professionals. There are more than 500 million members, in over 200 countries. A professionally well-written LinkedIn profile helps you to create an online professional brand that helps you to gain hands-on opportunities and networks.
LinkedIn provides you to showcase your ability, profile, expertise, recommendations and connections. Many businesses still underestimate the importance of LinkedIn as a social media platform. A good professional and company profile is a must if you want to succeed as a brand.

Looking for LinkedIn promotions and followers:

Nice SEO services offer you LinkedIn followers that are specifically made for your industry. If you are looking to gain more followers and engagement to your LinkedIn post email us at [email protected] Our company also provides search engine optimization services including other social media networking.


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admin January 17, 2022 0 Comments

How To select best Images for your Website

Images play a vital part in your website as photos or pictures create a first impression to the visitor who visited your website. If Images are poor you may see lower traffic or higher bounce rates as the interest of the user is lowered down to check other pages of your website. In this post, we will see how to select the best images or photos for your website.

So What is the purpose of photos or images on your website?

Images or photos help to gain the attention of the visitor and also ensure guidance on what the article is all about. Images are considered an emotional trigger to get engagement with your website page content.

A good picture also conveys a message quickly without going through or reading complete text. Further images are easy to be shared with other people. This means your brand and story is seen by larger audiences.

From an SEO perspective, many times Google ranks images for certain keywords. If you have created a good image with proper alt text you will gain a chance to rank in the top results of Google. This can bring more visitors through the images.

For example: If we search for the keyword “Photoshop Example” – you can see how important google gives to the images in the article.


Photoshop exampleAnother example of getting ranked with your images in google search

How To select best Images for your Website Photoshop examples

  • Photoshop examples How To select best Images for your Website

How to get the best images for your web pages?

  • Website pages can be divided into many sections such as the Home page, about us, Products pages, services page, blogs or contact us forms. It is not necessary to use too many images as the size of images can slow down your website. But using images properly that are divided into a proper ratio of content and images is necessary to mark impressions with the visitor.

  • Images create a brand if you have used proper colour fonts and logos. A good Photoshop expert or photographer can help you bring high-quality images that deliver their purpose and meaning. While using images ensure you don’t use too much white space.

  • A good photo on the website helps to grab more attention of your visitor. If you are unable to hire a good photographer you have many options of stock photos where you can download the photos for free or through a paid subscription.

  • Some of the well-paid photo websites include Deposit Photos 123RF Stockphoto secrets stock unlimited and so on.

  • If you are unable to purchase good images for your website then it is better to hire a photoshop company that can create images for your website or blog pages. Make sure the size of the image is not large while adding in the content else it will slow down your website which can further penalize rankings. Use an extension that reduces the image size keeping quality maintain.

About us

Nice SEO Services is a digital marketing agency that offers Photoshop services in Mumbai India. We have experience in SEO as well as image creation. With our creative team, we can supply photos for your content such as:

  • Website pages
  • Blog pages
  • Banners
  • Logo designing
  • Social media post photos and so on

We have helped many small businesses to create the right brand. Talk with us via [email protected] to get started with attractive images that showcase your company perfectly.

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admin January 17, 2022 0 Comments

7 Advantages of Google Advertising

7 Advantages of Google Advertising. Since we have covered loads of posts on word press, search engine optimization (SEO) and other website development part on this website. Thought to cover a topic on Google Advertising and its benefits for a business.

Google advertising is a method where you can advertise your products and services through Google Adwords. Advertising always comes with many benefits for any business. But implementing a proper Adwords plan is important to acquire quicker returns.

Google Advertising through AdWords serves advertisements to a particular target audience through the web. Any company advertise for different goals and aims such as branding marketing increasing sales or promoting new products etc.

Compare to the traditional method of advertisements such as newspaper or television where your product is shown to everyone including non-segmented customers. Google ads on other hand benefit you to target a specific group of people who are showing interest in a similar product from another website.

Therefore in a nutshell Google AdWords or pay per click provides you with loads of opportunities that target ideal customers with goals you set. In this post, we will understand how google ads help your business with various benefits.

7 Benefits and advantages of Google Ads:

1. Brand awareness

Brand Awareness

Traditional advertisements such as newspapers, billboards, radio, and TV advertisements build the brand through impaired methods. This means even if you don’t want to create brand awareness for a certain group of people with traditional ads you don’t have any choice. With Google ads or PPC campaigns, you have a complete handover on how and where you want to promote your brands.

Do Read: What are SEO and SEM

For example, you can use the Google display network if you want to create a brand on another website. You can easily select a group of people via demographics such as age gender country-specific. Therefore you have control over your budgets while you create branding for target groups. Branding or creating brand awareness is one of the most well know benefits of Google AdWords.

2. Quick Results

Compare to traditional ads where you have to wait for weeks or days to understand the effectiveness of your campaign. Google ads provide you with quicker results instantly. You can bid on particular keywords to rank higher. Another benefit is you can set daily budgets or bid adjustments. You can check your ad’s click-through rate live to rectify the reach of your ads.
Quick results such as the number of clicks, visitors, leads generated, sales done, and enquiries made can be checked in real-time. This allows you to understand which campaign is running and which is not.

3. Top Results
We have covered topics on Search engine optimizations where your website can go on top after certain SEO methods. But SEO can take time and Google algorithm changes overnight that can affect your SEO rankings. Further your competitors are also working on SEO to rank top with certain keywords.

Therefore being on top result every time is not possible through SEO until you have a Nice SEO team who handles your rankings every day.

Google ads help you to outrank all your competitors’ websites for particular keywords. This means if you want to be on top results you can use the highest bids outclassing the contender’s advertisements. Based on keywords the bid range can be very high or medium.

4. Increases Visibility:
Compare to other methods of advertisements where the unnecessary audience is also getting targeted. Google Adwords help you to increase ad visibility with a quality audience who are more likely to buy your product or be interested in a similar product.

You can select the group of people in demographics and geolocation to target. Further, you have the benefit of increasing visibility in a certain location only.

5. Audiences Specific

Google ads help you to filter your ad’s visibility based on age, gender, parental status, behaviour, interests, and so forth. With this method, you can clear your objective and plan which audience-specific ads should be shown on which keywords.

Example: If you are selling a house in India (Mumbai – Thane) region. Then you can select your targeting such as – Age between 30-50+ age audience, Behaviour such as businessman, officials, working professionals or interest such as buying land in Mumbai, flats in thane region, upcoming new projects near Mumbai etc. with many other factors such as bidding strategy, location, placements and so on.

6. Remarketing:
Remarketing is another benefit of Google Ads. Remarketing is one of the well-established truths today that impacts clients to cruise through the business channel. Remarketing ads can be changed according to clients’ site use. Remarketing feature of google ads helps you to customize your display ads campaign for visitors who already checked your website previously. With dynamic remarketing, the existing visitor can tailor your ads.

7. Audience Reach:
Audience reach with Google ads is broader compared to other methods of ads. You can select the exact keywords to which you would like to serve the promotion. AdWords reports also help you to use expansive match keywords incisively. With this, you widen your search inquiry for clients who have visited your site with the certainty that their search around your products and services.

About us:

Nice SEO Services specialize in Google ads and provide you with Best Digital Marketing Consultancy in India. We are located in Mumbai and offer our services all over the world. Our team can help you out in crafting the best ad campaigns to improve brand awareness, click-through rate, leads, reach and sales. Feel free to contact us at [email protected]


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admin January 15, 2022 0 Comments

Best Ways to Increase your Website Traffic

In this guide, we will discuss the best ways to increase your website traffic. Website traffic is one of the most important processes of Search engine optimizations or Search engine marketing. Website traffic plays an important role to gain Search engine page rankings (SERPs). Before we go into detail about the best ways to improve your website traffic let’s began with the main process of Search engine optimization.

Note: The information in this guide requires a proper strategy to be placed based on product services and many other factors. Although these guidelines can make it easier for you to understand what are the sources of traffic through which you can enhance your SERPs

Free Search Engine Optimization methods:

SEO also called Search engine optimization is usually about making small alterations to elements of your business website. Sometimes these adjustments can be minor or major based on how well you have kept your website. SEO requires a proper mix of strategies that gain high benefits in the long run.

Before starting any optimization methods one of the important areas to take care of is understanding what benefits your website will provide to the customers. A proper audit of your website can ensure your web pages are discovered by search engines.

1) Keywords

There are various keywords you can target to increase your website traffic. Many keywords can be competitive and highly searched some of them are searched lesser and the competition is also very low. You need to understand what kind of products you are selling and which keywords you would be targeting in the initial SEO strategy to increase the traffic. With the help of expert writers, the content of your website will be rewritten based on keywords.

2) Getting Social

Social media marketing or sharing posts on various platforms boost your visitors. There are many websites where you can regularly post your content to gain more followers and visitors to your website. These social media website also offers you paid promotion and advertising if you would like to invest some budget with your target customers.

3) Mix content

Content isn’t just written ups or blogging. You can mix your content strategy by adding various materials such as case studies videos infographics etc. This way your website will be more appealing and influential. Mixed content also helps you to build inter-linking of web pages with related content.

Do read: Create Blog Posts That Readers Want to Read

4) Powerful Headlines

Headlines of your article are one the essential elements. If your headlines are not powerful enough to gain the attention you may miss the visitors. There are various ways through which you can make your headlines appealing such as being ultra-specific with the headlines creating a sense of urgency using interesting adjectives and so on.

5) On-Page SEO focus

Content is king. Optimizing your old pages with new information related to your industry is important so that the visitor gets insights into the latest information. Optimizing the web pages from every corner is necessary to gain more rankings and visitors. For example: optimizing your content keywords images description links etc.

Do read: On-Page vs Off-Page vs Technical SEO

6) Targetting Long-Tail Keywords

There are two types of keywords – Short tail and Longtail. Example: “SEO” or “search engine optimization” which is a short tail keyword. Whereas “SEO company in Mumbai” or “Best SEO company in India” Many times short-tail keywords are more competitive and largely surfed by the users compare to long-tail keywords which are lower in competition. Therefore including long-tail keywords can help you to gain more traffic.

7) Guest Blogging

Guest blogging is another way to gain more traffic to your website. Acquiring a good website also helps you to improve your branding and website links. Check out the list of websites where your article can add value to other websites. Email them for guest blogging with topics you can cover. Once the approval is done you can gain more visitors.

8) Inviting guest bloggers

Blogging on other websites is one method whereas inviting other guest bloggers to your website will help you in gaining more content. You, visitors, get some new piece of information which you may be missing.

9) Generating good backlinks

Other websites can create backlinks to yours. There are “follow” and “no-follow” websites from where you can generate backlinks. There are various methods to generate backlinks such as commenting on guest postings forums posts etc.

10) Internal linking

Backlinking is building your website link to another related website. Whereas internal linking is somewhat people misses. Internal linking or inter-linking helps you to keep your visitors on your website for a long time. This reduces the bounce rate and also helps visitors to surf other related and helpful content.

Apart from the above, many marketing methods can be used to increase your website some of them including conferences webinars etc. Growing your website traffic is a must to create value for your domain. Lower traffic websites not only rank last but also don’t build confidence.

About us

Nice SEO services provide you with search engine optimization services in Mumbai – India and worldwide. We provide efficiency and value at affordable pricing. Each SEO professional focuses on strategic implementations to help you achieve your goals faster.


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admin January 14, 2022 0 Comments

10 Secrets – while choosing best web development company

In today’s competitive world, every business has a website whether it’s small size or MNC. Because there are so many website developers to choose from, it can be hard to select the correct one. There are 10 Secrets reasons to select the best web development company

1) The Expected Results:

The first thing that comes to mind is what you want the website to do for the organization, i.e. your unique needs and requirements, as well as the main goal. This helps in improved framing and design for more successful results.

2) The Market Study:


A good market survey for the most feasible website development firm delivering the best solutions in a cost and time-effective manner without compromising quality is also noteworthy.

3) Presence on Social Media

The presence of Social MediaA reputable web development business will be present on social media. Most developers have their own Instagram, LinkedIn, Twitter, and Facebook sites. Most web developers now have a strong social media presence. As a result, they are expanding at a rapid pace. As a result, you may wish to deal with a service provider who has a social media presence.

4) Portfolio

PortfolioBefore you hire an agency, be sure to look through their portfolio. Nowadays, most individuals conduct internet searches on their cell phones. As a result, considering their portfolio is a simple technique to select a reputable organization.  Their websites must be mobile-friendly on primary devices such as tablets, desktop PCs, and smartphones. If their websites do not open properly on mobile devices, you should consider switching to a different provider.

5) Understanding of Web Technology

Understanding of Web TechnologyConsider the technologies that a provider uses for web development before selecting one. Know that if they do not employ cutting-edge technology, they may not be able to develop the ideal website for you. So, don’t underestimate the value of expertise when it comes to creating a website that will attract a large number of visitors.

6) Expertise in Internet Marketing

Your company’s website serves as its public face. It is much more than a marketing tool because it assists in converting casual visitors into prospective clients. As a result, ensure that your site developer is well-versed in internet marketing. After all, every business must follow the principles of internet marketing.

7) Hosting Services Provider

When looking for a reliable web developer, find out whether they provide web hosting. If they do not, they will be unable to provide web hosting for your organization. It’s not a problem if you currently use a reputable web hosting service.

8) Check the Official Website

Check to see whether the web developer has a visually attractive website. Their website must be designed under web development and design guidelines. The website must adhere to digital marketing guidelines. There is no danger in employing the service provider if they do.

9) Interaction

A good service provider understands how to interact with their valued customers. You should contact the company’s prior clientele if at all possible. You should ask them questions to find out if they were satisfied with the provider’s services. If the supplier conducts properly, it’s a hint that you’ll be able to deal with them while also receiving decent services.

10 Problem-Solving Ability

Whether you want to go with the top company, see if they can handle your concerns.

Conclusion – 

In conclusion, if you follow the advice in this post, you will be able to choose the finest web development service provider for your needs. I hope this was helpful.


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admin January 13, 2022 0 Comments

Hiring Web Design Company – 5 Mistakes to Avoid

A web design company provides you with many benefits. Today website is a must for all sorts of businesses. Even if you have a local business, you must have a website. As soon as your website is live, you should engage a web designer to ensure that it functions properly. Make certain that you select the services of a reputable vendor. Any online business requires a website apart from the brick and mortar store. Web design companies are hired prior to going live so that the design of the website is ready and in some cases, if you are having an existing website you can even select web designers to create additional functionalities to the web pages.

In order to ensure your website create a powerful impression on the visitors a reliable and experienced professional company can help you to succeed. Although while hiring a web design company there may be certain mistakes that need to be avoided in order to ensure you stay away from common pitfalls during the designing and development stages.

Mistakes you can avoid while hiring a web design company.

1 Do Not Hire a Low-Cost Company

Do Not Hire a Low-Cost Company

Although most start-ups are on a tight budget, you cannot sacrifice your website design. You cannot afford to have a low-cost design if you are running a business. The issue is that low-cost website designs are riddled with errors, and sites take forever to load. As a result, if you want to add a lot of features to your site, you need to engage a professional designer. So, when looking for good service, we recommend you to do your research.

At  Nice, SEO services offer exceptional website development services that can range from concept to research, planning, design, programming, data migration, and testing. We provide unique development services to start-ups, as well as small, medium, and large-scale businesses.

We include eye-catching themes, modules, and plugins to make your website aesthetically attractive and spectacular. We believe in adopting themes that may help your brand establish a favourable image and capture the attention of as many customers as possible.

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2 Avoid Overpaying

Avoid Overpaying

Ascertain that you have an appropriate budget in place. After all, your company is fresh, and you don’t need a $40,000 or $80,000 website to get started. In reality, some providers boost their charges to make a good impression on their potential customers. Just because a developer is costly does not indicate that they deliver excellent service. In some instances, the inverse is true. When choosing a web design company, it is not a good idea to go over budget.

3 Do not neglect the portfolio of the web design company.

People frequently made the mistake of failing to review the web design firm’s portfolio. You cannot make your judgment just on the portfolio pictures. What you should do is, visit the websites’ URLs and look at the actual pages. This will give you a decent understanding of the site’s features and operation. So, before making a selection, conduct your research and properly review the websites. Aside from that, you should look at the testimonies.

4 Don’t forget to do your homework about the company.

Don’t forget to do your homework about the company.

Don’t make the same mistake of neglecting the qualifications of the web design firms you’re thinking about hiring. You might wish to perform some internet research for this reason. You may learn a lot about the provider’s past by completing a background check. Users leave a lot of favourable feedback for legitimate services. You should learn more about the supplier.

5 Avoid looking for Highly specialized Companies.

It is not a good idea to look for highly specialised firms. Although it may appear to be a good idea at the time, it may turn out to be a bad one later on. For the majority of their clients, most web designers build duplicate copies of the same site design. This is not a good idea because you want your website to stand out from the crowd.

Conclusion – 

If you want to hire a professional web designer, avoid committing these five mistakes. These 5 points will assist you in making an accurate selection. We recommend that you search for a professional web design company in India. If you are looking for a good website designing company in India you can connect with us at [email protected] We offer WordPress and Shopify development with search engine optimizations and other digital marketing activities.

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admin January 12, 2022 0 Comments

Why Hire Shopify developer for your eCommerce

Hire a Shopify developer for your eCommerce business. Today eCommerce is one of the booming business days in some or the other way as it is achieving high milestones. The last two years 2020 and 2021 have been considered as table-turners for the economy due to the covid situation. It was also hard to time to check various products to buy offline due to the lockdown situation in various countries. Many initiated small businesses through WhatsApp Instagram or through social interaction. Even people preferred buying stuff online instead of going to the local store.

The situation gave spike in online stores and Shopify experts in India or worldwide attracted many. Due to the pandemic, many small businesses started their online stores through Shopify. Shopify is an eCommerce platform that allows you to set up an online store to sell products and services. You can also use Shopify POS if you have a physical store. Shopify was established 10 years back and today it is one of the leading eCommerce platforms for every size of business.

Shopify website development is basically Software as a service (SaaS) e-commerce platform based in the cloud. Shopify is the best platform that provides you with web templates, backend plugins, databases, and functions where you can create your own website easily with customizations. Shopify website solution requires no coding or any knowledge of CSS. With Software as a service platform, you don’t even need to worry about web hosting or web designing.

With Shopify, you don’t even need to open & close the shutter of your shop or business just like a local store. Your business remains open 24/7 which is one of the best points. Let’s understand the importance of Shopify development in India.

Shopify today is considered one of the widely used eCommerce platforms around the globe. There are many benefits that business owners gain by implementing Shopify stores for their products. You can promote your products all over the world by creating a website through Shopify Experts.

Advantages of  hiring a Shopify Developer 

Assured development

When you hire a Shopify developer for your business. They ensure your requirements are met through development and customization. With an expert Shopify developer, you get the maximum advantage to get the best Shopify website. Developers understand all your requirements and come up with solutions that will help you to grow in the market.



Shopify developer helps you to complete your project on time. Timelines are properly defined and all the delegation of work is done in an improvised manner. In this way, you can complete the website development quickly and make sure go live quickly.



Every business focuses on business expansion and growth. A smooth launch of a website by a good Shopify company helps you to concentrate on other factors of your business. This way you can prioritize your work and manage each task at the best level.



Website is considered your brand. If you want to make your brand popular Shopify company helps you to focus on various website aspects such as theme user interface payment gateways and so on. The guidance of the project manager and developer helps you to go live with your website including functions that will be helpful for your customers.

Nice SEO Services:

Nice SEO Services understands your business and provides you with Shopify developers from India. Our team of developers ensure that you have the best Shopify store that helps you to grow your business. For more information email – [email protected]


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admin January 11, 2022 0 Comments