Category: SEO

Importance of Domain Authority and Page Authority Scores in SEO

You may have heard about DA and PA scores for SEO. Let’s understand what is Domain Authority and Page authority scores in SEO and why it is an important aspect of any website to gain proper ranking in major search engines. Let’s take an example: You have got a perfect domain purchased that matches good keywords as well as it is properly matching with your company brand name. After which you build a good website and showcase various pages on your website such as about us, blog articles, product pages, the home page, and so on…. What next? Rankings? Right….

To rank your website, you start hiring good SEO resources or put good budgets on advertisements to pull off the customers and visitors to your website. For major search engines to rank your website – It is Domain Authority and Page Authority through which you gain quick rankings. This means you need to build DA and PA scores so that both of these provide some insight into how much your website’s SEO is strong and how you will rank on other Search Engines – Google, Yahoo, and Bing.

Here we will go through the basics and importance of DA and PA and how to increase them, some important things to know about PA and DA. So you can learn how to integrate them into your web activity.

What is Domain Authority

What is Domain Authority

Domain authority was created by Moz, it’s a score used to judge the quality of a website. As you know Moz is one of the innovative SEO Solution providers. It has a score range of one to 100, with higher scores indicating a higher likelihood of ranking.

Domain Authority is calculated using dozens of factors based on data from our Link Explorer web index. The Domain Authority calculation itself utilizes a machine learning method to identify a “best suited” algorithm that most attentively correlates our link data with rankings across thousands of real search results that we use as benchmarks.

How is Domain Authority is calculated?
How is Domain Authority is calculated

According to Moz, Domain Authority is calculated by combining several factors, such as linking root domains and an overall number of links, into a single DA score. This score can then be used to compare websites or track a website’s “ranking strength” over time.

Let me be clear, DA is not a Google ranking factor and does not affect search engine results pages (SERPs). Most of the website owners complain about they have High DA scores but still didn’t get organic growth. Often website owners complain that they have a high Domain Authority Score, but still no organic growth.

You Don’t have to assume that connection between DA and Google. Moz and Google have strongly denied such statements on numerous occasions. On the other hand, this Moz metric has become a standard for assessing the performance of a website.

What is good domain authority?

What is good domain authority?
Good DA is nothing but you have to check how a website reaches on a scale from 1- 100, 100 score is excellent for the website just like google. If searchers want to search for anything they use google instead of other search engines. When Moz created this metric, they also released a tool for website analysis. Moz’s Keyword Explorer tool can also be used to determine DA.

To rank website domain authority, consider that:

  • The Score of DA between 40 and 50 is considered average.
  • DA of 50 and 60 must be considered good.
  • DA is rated excellent if it has a score of 60 or higher.
  • When evaluating DA, it is also critical to consider a variety of contexts.
  • If your DA score is 40 and you running is a small business website with SEO, that is a very good Score.
  • However, the requirement for big companies differs.
  • You can expect to achieve high DA values with more work and investment power.
  • If the score does not exceed 60, the evaluation is inadequate in this context.

How to increase domain authority?

The most effective way to influence the DA metric is to enhance your website’s overall SEO wellness, with an emphasis on the quality and volume of external links pointing to your site. Because it collects so much information, it can be hard to convince directly. This metric is applied to simulate how competitive a given site will be in Google search results, and because Google finds so many ranking factors that determine its rankings, a metric that attempts to estimate its determinations must include a comparable variety and complexity of factors.

8 important factors to increase website DA

how to increase website Domain Authority (DA)
1) Select an Appropriate Domain Name

Choose a domain name that is relevant to your website if you are just starting.

2) Optimize Your On-Page Content 

SEO is important for both Google search engine ranking and domain authority, so make sure to optimize all on-page code, including keywords, title tags, image alt tags, and the content itself.

3) Produce Linkable Content

To achieve high links from diverse domains, which both MozRank and MozTrust think are important, you must make high-quality content that is published every week. The higher the quality of your content, the more likely it is that another authoritative site will link to it. This means that your content must be informative, easy to read, relevant to your brand and audience, and creative

4) Strengthen your internal linking structure.

Several more websites are so interested in gaining external links that they ignore the value of internal links.

Internal links help visitors find what they’re looking for, which improves their user experience.  Don’t use links from bad sources that could end up hurting your domain authority instead of helping it.

5: Check to see if your website is mobile-friendly.

Mobile devices are used by a large number of online users to access the internet. If your website hasn’t yet been optimized for mobile use, you’re falling behind.

It will not only harm your mobile search engine rankings, but you will also lose a lot of visitors who will simply leave your site once they realize it is not properly displayed on their smartphone or tablet. 

6: Produce Quality Content

This can only be accomplished by producing excellent content and engaging in meaningful social media interactions with your followers and customers.

By enhancing your reputation as an authority, you will strengthen your brand’s identity, which will not only help increase traffic but also the number of external links you receive from other high-quality sources.

7: Boost Your Website’s Loading Speed

A slow loading speed can hurt your bounce rate. Most users have little patience for pages that take a lot of time to load and will abandon your website if their patience runs out.

8: Use Social Media to Promote Your Content

Promoting your content on social media is a significant ranking factor.  Otherwise, your content will just sit on your site by itself.

Promote your content on all of your social media pages, and encourage your followers to like, share, or comment on it. You should also include social share buttons on your web pages

Do read: Grow Your Business with Social Media in 2022

What is Page Authority

What is Page Authority

Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Page Authority scores range from 1 to 100, with higher scores reflecting a better capacity to rank. To define – every page of your website is important for your business and it should create a good authority score to gain quicker rankings in major search engines.

How to increase page authority?

Many marketers and business owners use PA scores to make comparisons on specific pages on their own and other websites. This score assists businesses in determining who they should compete against and how to improve their SEO. When deciding which sites to work with for my company Due, we always look at their page authority.

 The five of the most important steps you can take.

  • Create links to the optimized page.
  • Distribute links from pages with a high PA to those with a low PA.
  • Make certain that each page is jam-packed with valuable information.
  • Create your Domain Authority.
  • Eliminate unwanted links to your page regularly.

How to Measure: Page Authority and Domain Authority
How to measure DA and PA
Several services claim to be able to predict how well a specific page or site will rank in search engine results pages (SERPs). Among the most well-known are two metrics developed by the SEO experts at Moz: Page Authority (PA) and Domain Authority (DA).

PA and DA are both scores on a scale of 1 to 100 that indicate the likelihood of a strong search engine ranking for a page or site, respectively. Moz calculates PA and DA scores using proprietary algorithms (sound familiar?).

100 scores don’t guarantee to rank your page and in any case, only “famous brands” sites such as Amazon, Walmart, and eBay will achieve high PA or DA scores. The scores are much more useful for comparing one page or site to that of a direct competitor, especially at different points in time.

Some important things to know about PA and DA:

PA & DA algorithms considered over 40+ factors. Over 40+ factors are considered by the PA and DA algorithms. One of the most important is the presence of high-quality inbound links, specifically from sites with high authority scores. Moz indexes these links using a crawler, which is similar to the web crawlers used by search engines to index sites and pages.

Because the PA and DA algorithms use machine learning, the algorithms must evolve to improve the accuracy of the scores.

The 1 to 100 scale is logarithmic, not linear; getting from 20 to 30 is easier than getting from 70 to 80.

The algorithms do not attempt to imitate Google or Bing’s search algorithms. They are (probably) similar and take into account many of the same factors, but no attempt has been made to recreate the search engines’ algorithms.


Tips for PAImprove on-page and off-page SEO regularly for long-term benefits.

  • Make a lot of external and internal links with an optimized anchor for your page. They should be built in the most natural way possible because Google detects an unnatural struggle to build them.
  • Make a lot of external and internal links with an optimized anchor for your page.
  • Determine the authority of the domain of the site you want to exchange links with before exchanging links because if the site has good authority, your page will be more likely to gain valuable quality backlinks. SEO experts, on the other hand, warned that even this should be avoided because Google detects efforts to obtain only high-quality links. They should be sourced to some large extent from websites with varying levels of authority.
  • Always keep the user’s experience on the page in mind.   The pages visited by visitors, the bounce rate, and the time spent on your page by the reader are critical criteria that must be evaluated regularly to increase the authority of your web page. It means that your efforts should be focused on providing a positive user experience on your website – this will help you rank higher than any other SEO tactic.
  • Create the highest great content possible, or, if the topic enables, content that addresses the queries that readers may have when looking for information.


DA and PA play an important role in your website Search engine optimization. A good DA and PA score builds confidence in the search engines. This means good scoring can bring quicker results in ranking after you publish an article with proper search engine methods.

If you are looking for search engine optimizations services in Mumbai – feel free to contact us at [email protected]

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admin March 31, 2022 0 Comments

SEO and SEM | Difference Between SEO and SEM – Nice SEO Services

SEO vs SEM | Difference between SEO and SEM – Nice Seo Services

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admin March 15, 2022 0 Comments

Advantages of Hiring Local SEO consultant in Mumbai

Local SEO works in a different method compared to the overall search engine optimization strategy that you use for your website. Let’s understand what are the advantages of hiring a local SEO consultant in Mumbai. Since our company is based in Mumbai Maharashtra this post will be helpful for small to mid-sized businesses that serve customers limited to a region.

If you are not familiar with SEO – SEO stands for search engine optimization where a visitor searches something related to your products and services and your website rank top of the page. There can be multiple keywords that you would like to target for your products For Example: If you are selling mobile phones you may target keywords such as “smartphones”, “android phones”, “simple phones”, “5G phones” “Latest mobiles” and so on.

Once your website or your company name start arising in google, bing or yahoo search. You may hit more leads and customers for your products. Now let’s take an example if you have a limited target audience where you target customers only from a particular city, town or state eg: Mumbai or Maharashtra region. That is where a Local SEO company in Mumbai can help you out with optimizing your rankings locally.

To avail of Local SEO services, you should knock on the door of an SEO consultant in Mumbai who can optimize your website for search engines. SEO is vast and contains various activities to gain high rankings in search engines. The higher your website ranks, the more chances of gaining customers. This helps you to gain a quick return on the investment you put for search engine optimizations.

When a Professional SEO Agency in Mumbai or India helps you to optimize your website they ensure that every page of your website counts in google with keywords that relate to your business. This ensures you gain more and more qualified traffic and leads which can be converted into sales easily.

Local Search engine optimization is done in different ways compared to national SEO or International SEO methods. The SEO Agency needs to understand your products, pricing, sales methods, target audience, age group and on… To ensure a proper Local SEO strategy is crafted for your business. Without a good understanding of local searches and keywords that are used by a local group of people, you may fail in optimizing your website locally.

Do Read: Best Secrets for Hiring Right SEO Company

Language is one of the main barriers to ensuring Local SEO is successful. For example: For a France based region it is obvious that people will search in the French language compared to English. Therefore, focusing more on the French language in France. Dutch in the Netherlands, English in USA region and Arabic for UAE and Saudi region can easily optimize your rankings. Having a multi-language website can help you to enhance the website locally as well as at a worldwide level.

Apart from the above, there are other multiple factors that one need to take care of while doing Localized SEO for your business. Site layout and design remain crucial roles for the credibility of your website. Therefore; you need to make sure the website pages are enhanced with keywords that are searched locally.

Let’s understand how a professional SEO agency can bring desired SEO results for your website:

  1. A local SEO company helps you to grab the attention of potential buyers which is a bottom line. This can only be done by understanding the needs of customers who buy products from a particular region only. Example: Promoting your products to a specific region, targeting local directories, building links with local websites so on.. and so forth.
  2. Even for social media marketing or Advertising Localized SEO companies would target audiences for one or several regions.
  3. Another benefit of hiring a local SEO company is that they will be more aware of the locally popular trends with the same proper knowledge and localized strategy is adopted to gain a better position and methods that work for your business.
  4. Based on products and your target audiences such as B2B or B2C. Local business directories are adopted. For example, if you are targeting B2B customers or mainly in wholesaling and distribution. Targeting direct customers is not beneficial. Therefore, a good local SEO company will plan out the strategy based on your audience.
  5. If you manufacturing products from Uttar Pradesh and targeting an audience from Mumbai then hiring a local SEO company from Mumbai will help you to meet your needs as they have more understanding of locals and their requirements for the products that you are selling.
  6. To increase your sales, you can create lucrative offers or contest locally. This can be effective with the help of a Local SEO company.

Nice SEO services is a company located in Mumbai that provides you with complete Local, National and worldwide SEO services. We have created a complete set of integrated services that increase your website visitors thereby converting them into leads. For every client, we have tailored marketing services including consultation, content marketing, web traffic, link building, branding, social media marketing, Advertising and so on…

If you are looking for Search engine optimizations services mail us at [email protected]

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admin February 4, 2022 0 Comments

5 Questions You Need To Ask Before Hiring WordPress Developer

WordPress is the greatest and most popular CMS or platform for website building, powering over 34% of all active websites on the internet. However, given a large number of WordPress-powered websites, creating a powerful, fully functional, and well-designed WordPress website is not for everyone. It is not necessary to have a skillset and deep understanding of CMS and its capabilities but also knowledge and understanding of other related computer languages and technological stacks such as HTML, PHP, javaScript, CSS, and MySQL. Aside from that, the developer should have abilities such as creating a responsive UI, optimization skills, Photoshop knowledge, etc.

So, you decided to build your website on wordpress. That nice! You’re on the right track. WordPress is the platform that enables you to create a website from simple to complex without any difficulties. Wait, this is not the end, the thriller starts from here. There is 6 question you need to ask before hiring a dedicated wordpress developer.

Here are some questions you may ask to help you choose the best WordPress developer for your next project.

WordPress Question 1

How much experience do you have in WordPress?

This question is basic! you need to ask developers when you hire. The fact that building the WordPress website is not rocket science for web developers, it’s a relatively easy to manage and easy to use platform. The most important part is how much developers have deep knowledge about the features, extensions, plugins, themes and all elements of wordpress to ensure an ROI drove and high performing website making the best use of the Content management system (CMS).

As a result, it is critical to seek a developer with suitable experience and competence in WordPress development. Consider hiring someone who has worked with WordPress for several years. You may also go through the developer’s portfolio to get an idea of the sorts of websites he or she has previously produced and the quality of work he or she maintains and produces.

WordPress Question 2
Do you make your website designs or utilize pre-made WordPress themes?

An important question, the question is a slightly technical but important one. In wordpress, there are in-built themes that are accessed easily to the design part and create faster UI (user interference). The ready-made themes are easily customized depending on the project criteria, which is simple.

However, when selecting a WordPress developer, you cannot only count on someone who understands how to use and customize the pre-installed themes. The experts must also create new themes from scratch as per the project criteria. Though this may take extra time, it is necessary because ready-made themes may not always perfectly meet the company requirements.

Creating new themes from the ashes of the old based on the needs of the business may also provide a more personalized touch to the overall look of the website. Building responsive UI design is crucial, and you should inquire about it while discussing website design. The responsive design delivers a consistent and unified customer experience and provides the same look and feel regardless of the device the customer or visitor is using.

Benefits of hiring Nice SEO Services, we offer you Best Website Design for Outstanding Results. We offer you great WordPress development services. We at Nice SEO Services ensure that every WP website is responsive and easy to navigate, even when using high-end visuals, whether it is operating on a desktop or mobile device.

WordPress Question 3

Do you have any experience in customizing WordPress plugins?

The WordPress site has a variety of handy plugins that may be downloaded and utilized to create a more efficient, effective, and speedier website. However, selecting the appropriate plugins based on the project criteria is critical. Here are reasons why you need a developer who is familiar with these plugins and can ensure that they are customized and used correctly according to your demands.


How about website maintenance? Do you offer post-development services?

To keep up to date with the newest function & features. The website requires frequent updates and regular maintenance. A reputable and skilled WordPress developer will undoubtedly give post-development and website maintenance services, as WordPress is always being upgraded and updated with new and sophisticated features. So, before hiring a developer, inquire about it.

 Question 5

Do you look after the SEO and security of WordPress?

Making the website SEO-friendly it’s critical for increasing the website’s rating on the SERPs. WordPress is an SEO-friendly platform, a developer may still need to execute some fundamental SEO practices to optimize the website, such as cleaning the permalinks, correctly utilizing the header tags, image alt attributes, no canonicalisation issues, and so on.

This makes it more important to seek out an experienced specialist with hands-on experience optimizing WordPress websites utilizing optimal SEO methods and knowing marketing strategy.

Customers and site visitors, as well as company owners, are always concerned about security. When it comes to website security, developers must take extra precautions. WordPress is mostly used to create eCommerce websites, and one of the most important parts of an eCommerce site’s security is that it involves online payments, the storing of sensitive client information, banking information, and other valuable corporate data.

As a result, it is critical to use the correct WordPress security measures to make the website 100 per cent safe and defend it from any external threats and hackers.

Before hiring a WordPress developer, ask all of the above questions. It is critical to have satisfactory replies from the developers to all of the following queries. The developer must understand your project needs, have the necessary expertise and experience, be able to make the greatest use of the CMS for your website development, and provide website maintenance services.

Nice SEO Services

The Nice SEO services provide you with complete online marketing and digital marketing services for your website such as SEO, Search Engine Marketing, Link Building, Content Marketing overall everything. We also offer website development services such as WordPress, Shopify, Magento etc. We ensure you that every product and service which is offered by you will be the understood basis on that we will create the powerful strategy




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admin January 10, 2022 0 Comments

Why use an SEO Agency for Your Business?

There are many benefits that boost your online presence with SEO Agency.  As we all know that Internet and websites has evolved into one of the most challenging and critical aspects of business management. This ultimately means that the effectiveness of your search engine optimization strategy or advertising campaign will determine your company’s overall success.

Nowadays, every company is online in form of website, app or simply on social media channels, which is why most businesses look to promote their products or services online. To do so, one must have a business website from which to run an internet marketing campaign. With so many spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs that searchers’ chances of finding the website are significantly reduced.

Because paying a search engine to place your company’s website at the top of its results page isn’t cheap, the next best thing is to use search engine optimization (SEO) techniques to increase visitors to the website and help it move higher in the search engine’s results page.

Why Should You Hire an SEO Agency?

Optimizing a website for a search engine can be a difficult and costly process, owing to the fact that there are simply too many business websites competing for the coveted number one spot on the page rank by using the same keywords.

While businesses can do their own SEO, hiring an SEO agency with experienced search engine optimizers will undoubtedly help businesses reap long-term ROI. One of the most effective ways for businesses to accomplish this is to outsource their SEO needs to qualified SEO agencies.

The increasing demand for Search Engine Optimization services has resulted in an expansion of SEO agencies achieving their business goals, prompting many businesses seeking SEO services to ask, “How do we find the best SEO service, the provider?”

To get the best in search engine optimization for their business website, all those looking for SEO agencies will have to make their selection by subjecting SEO companies to careful and meticulous scrutiny.

Advantages & benefits you can reap with SEO in 2022

Search engine optimization is one of the continuous activities that companies implement in order to move forward in search engine ranking. Following are the benefits you can reap with SEO activities in 2022.

  • Identifying Traffic

Identifying TrafficBusinesses who begin on an SEO marketing campaign should be aware that an entire marketing strategy might fail if a company is unable to reach the masses, i.e. its target demographic. It makes no difference if your company website receives hundreds of hits every day if those visitors are not from your desired target demographic. You will just see them spending time on your website without purchasing anything, which is the polar opposite of your marketing aims.

  • Purchase a Professionally Designed Business Website

Although search engine optimization is required for businesses to compete online, the importance of website design cannot be overstated. While hiring a professional SEO agency may provide you with fantastic marketing text for your website and efficient use of related keywords, having a wonderfully designed website can assist a lot when it comes to drawing visitors and even search engines to your website. This is because search engines continually consider many factors of usability and the general structure of a company website.

  • The cost-effectiveness

Cost EffectivenessThe reality is that, while radio and television commercials may be an efficient way of selling a company’s product or service, they are also quite expensive, especially for small firms. A firm that takes its marketing requirements online and hires the services of a professional SEO agency is able to contact thousands, if not millions, of individuals that they would not have been able to reach otherwise.

  • Using Best SEO Practices

Hiring an expert SEO service will provide you with knowledge on the numerous approaches used in their SEO efforts. Hiring a seasoned SEO agency will also provide you with the added benefit of not having to worry about them employing any SEO strategies while working on your company’s website. It will also guarantee that your website rises the search engine ranks without using any unethical tactics or hacks that may result in short-term increases in the website’s position but eventually lead to your website being penalized.

  • Access to the Most Recent SEO Techniques

Access to the Most Recent SEO TechniquesNeedless to say, the world of SEO is always growing, which means that businesses must remain up to date on all the newest SEO tactics that might help them stay competitive. Having said that, companies typically have little or no time to stay up to date on the newest innovations in SEO methods. An SEO agency, on the other hand, is all about being proactive in staying up to speed with the newest search engine news and improvements in SEO strategies.

  • Cutting-Edge Instruments

Keeping in mind the previous point, SEO services are adept at navigating a wide range of internet marketing tools, which aids in increasing the value of your marketing plan. Whether it’s web analytics for research or conversion tools that monitor and report on the usage of vital keywords, SEO services by good agency know where to gather the information in order to save time and cut your in-house costs.

  •  Comprehensive SEO Understanding

As previously said, SEO companies are typically the most knowledgeable in dealing with numerous verticals of internet marketing, according to the nature of their business. As a result, an SEO service can address a wide range of issues that a business just cannot tackle on its own. When it comes to analysing and implementing marketing strategies for various industries and types of business websites, an SEO firm may collaborate with a company to give a fresh viewpoint.


Finally, search engines like Google understand all too well that websites that do not bring value to a searcher’s online experience are not worthy of inclusion in their index. Furthermore, if you’ve utilised spam to boost your page position, Google may opt to remove your website entirely from the SERPs. The two major aims of SEO services that build marketing plans to promote your product or service online are to ensure that online content is appealing and that no tactics are used to achieve your goals. So, are SEO firms useful? Absolutely!

About Author:

Sajid Ansari specializes as a Digital Marketing Consultant at Nice SEO Service in Mumbai, India.

Nice SEO Services offers the best SEO Agency in Mumbai and a website development company to help your business expand by acting and making decisions attentively and wisely. We undertake all of the legwork to guarantee your company thrives online.

Get a free website audit now by emailing us at [email protected]


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admin December 31, 2021 0 Comments

Professional SEO Company in Mumbai

Looking to hire professional SEO Services in Mumbai – Then this blog post is for you. Enhance and uplift your website ranking on google and get the best-targetted traffic and conversion for your products and services.  At Nice SEO services company located in Mumbai, our Search Engine Optimization specialists offer you professional SEO & SEM services in Mumbai and across the world, for different industries. Our staff is very well experienced working with various businesses including e-commerce optimizations some of them include Seo for IT companies, Software, Seo for trading businesses etc.

We work with our clients in complete transparency in order to build long-term relationships. We first research your products and services with the aims and goals you have in mind while investing in search engine optimization services. Our SEO specialists in Mumbai go through your existing website through audit where technical and other SEO perspectives need to be understood while creating an SEO strategy.

Based on a complete understanding of what your short-term and long-term goals are we prepare SEO methods that can include On-page optimizations, off-page optimization, link building, additional content writing, PPC advertisement, or any method that is feasible for your business to achieve your goals.

Many Small and Mid-sized businesses require SEO services which is why we always provide economical SEO packages in Mumbai so that you don’t need to spend a high amount on any activities which can eat your investment. A comprehensive suite and best SEO services in Mumbai mean that your brand, products, or services are powered by a fully professional company that helps you to generate new website visitors, leads, and inquiries and improvise your brand online. Our team is very well versed with the latest SEO algorithms that can change your rankings.

How our SEO company in Mumbai prepare strategies:

  • Website Auditing

Website Audit

A website audit is one of the most absolute elements for any website SEO. Even if you have a new website in place website audit helps to understand various elements of different web pages such as site speed, content, headings, keywords, meta descriptions, alt text, image size, or resizing. These areas need to be understood before even performing search engine optimization methods on your website.

  • Competition Analysis


If you are in business there will be competitors who are selling similar products or services, We understand your products and services with goals in mind and went through with competitive analysis. Here we go through with top 5 to 10 competitors who are ranking on google, bing, or yahoo with similar products and services. Understanding their website also helps to know how they are performing.

  • Keyword research

Keyword-ResearchKeyword research is a very important area to understand what people searching over the internet with respect to similar products and services. There are visitors who need information, reviews, education, and question resolution before buying any products, Keyword research helps to define the list of keywords that we would be targeting for your website pages.

  • On-Page Optimization

Before we do on-page, first we have to do a website audit then we recreate high-quality content with properly placed keywords, Headings, descriptions etc. in order to ensure every page is completely optimized from a search engine perspective.

  • Building Links

Links are livelihood for web pages in search engines. we build internal as well as external links for your pages so that you gain visitors from other websites.

  • Reporting

We also provide reporting once the optimization is complete, including which keywords we targeted and how the pages are performing in terms of all other metrics.

SEO benefits for your business with Nice SEO Services Mumbai :

  • The better user experience of your visitor on the website.
  • Enhance your Google rankings
  • Enhance your keywords
  • High rates of conversion
  • Gain more leads and inquiries
  • Define budgets accordingly
  • More brand credibility
  • Best local SEO
  • Complete reports
  • Gain Market share
  • Active on social media platforms
  • Be ahead of competitor
  • Indirectly increases your social media following.

Nice SEO Services – Mumbai India 

Nice SEO services provide you with complete online marketing and digital marketing services for your website including SEO, PPC, Link Building, Content Marketing overall everything. We also offer website development services such as WordPress, Shopify, Magento etc. In order to prepare a powerful strategy, we ensure that our team understands every product and service you offer..

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admin December 28, 2021 0 Comments

Important Tips for Content Writing

Content plays an important role for any website to survive in Search Engine Page Rankings. Content writing involves writing the content for the website, blogs, online magazines, press releases, and journals. People research content for various topics such as Products reviews, gathering of information before buying decision, or for any news or articles that will help them in gaining knowledge. Online readers are always lookout for the best and updated content. On average a user spends no more than 20 to 30 seconds reading the content. Therefore you need to ensure the content is proper enough to attract the website visitor.

In this blog post, we will share some important tips for writing content for your website. Content writing, especially for online users, needs an understanding of technical as well as other search engine optimization methods to ensure the content is optimized for both the website visitor as well as for search engines. Although there is no secret formula for creating high-quality content, these tips can help you improvising the quality and quantity of your written material:

  • Good Headlines:

Headlines are the first part your audience looks for. If your headline can’t spark the interest or attention of your user you may not be able to gain that click or website visitor. Create powerful headlines before creating the main body to get effectiveness for your content.

  • Hook for Attention-Grabbing:

Your content has only a few seconds of shelf life in front of the website visitor. If you are unable to create a good hook that grabs user attention you may lose the website visitor. Hooks are created after the headlines. For example Headline: “10 Reasons you may be bad in Content Writing” Hook: Point numbers 9 and 10 will blow your mind. This first phrase grabs the attention of the user to check where they are going wrong. This will also tend them to read the whole article.

  • Research

Research on articles or journals before creating the content as the more you write with detail the more you attract the visitor. Including numbers, data, and statistics to establish credibility and support your claims.

  • Paragraph

While starting the first paragraph your content must have the main points you are talking about. Frist paragraph always plays an important role to get the picture clear on what to expect from the whole article.

  • Focus while writing.

Your content should focus on various key messages or at least one. While writing the content you need to make sure every point is covered and the final conclusion and message reach the audience. For example: If you are writing content on How to Optimize your website pages – Then you need to ensure every point for web page optimization is covered so that the reader gain benefit or learn from your content.

  • Voice

Writing the content with a unique voice is important. Every business has different sets of audiences. It is very important that the content publish follows the tone of your audiences and company goals.

  • Optimization

Optimization refers to the quality as well as quantity of the content. The use of proper keywords and flow is important in order to get your pages to rank well with search engines. The grammatical error should be avoided and sentences should be readers friendly through the use of short paragraphs and bullets wherever necessary.

  • Edit

Once you completed your initial draft it is important to polish the rough edges of your content. This can be done by improving your writings by adding interlinking of web pages. Adding other content links which can be important for readers, Paragraph setting, use of comma and full stops wherever necessary.

Effective content writing is significant for the website as well as for the readers turning site visitors into satisfied customers. Website content always plays an important role as it showcases how much you educate your customer with the services you provide. Good content also helps you to boost ranking and get more customers once they feel confident with your website.

At Nice SEO services we offer professional content writing services for your website pages. We rewrite the existing content and ensure every web page is optimized with the keywords you want to rank in Google. We also provide website product content writing and blogging services.

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admin December 27, 2021 0 Comments

Best Secrets for Hiring Right SEO Company

If you own a website you always make sure you have an abundance of knowledge with Search Engine optimizations. Even after having a basic understanding of SEO; you may still need a Professional or right SEO company who can handle your whole website from various perspectives such as technical SEO, on-page optimizations, off-page, etc. This helps your website to be completely optimized from all the elements as Google or search engine algorithms change every week or suddenly. In this post, we will share the best secrets for hiring the best SEO Company.

Read More : Important factors for On page SEO

There are numerous SEO companies available today but very few of them are reliable and trustworthy. It is important for you to select perfect SEO professionals in order to ensure you get benefits from the activities. Following are the most important points to keep in mind while selecting Search engine optimizations services.

  • Site Evaluation/ Audit Guide

A good SEO company will provide you audit reports of your current website this can be done through evaluating different areas such as technical on-page and off-page. Website audit also refers to site analysis links content designs and other areas that affect your website rankings.  The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to help and troubleshoot various aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

  • Keywords Management

There are various keywords management tools such as Ubersuggest Google keywords SEM rush etc. A good SEO agency will have proper keywords available in hand in order to ensure the website ranks properly. Another way of getting keywords is the competitor’s website. Understanding what methods the SEO firm utilized for keyword evaluation or research is very important. A good method to help you is to perform your own keywords research through Google Keywords Planner.

  • Website Backlinks

Backlinking is a vital factor for off-page optimizations. While hiring an SEO agency you need to understand how backlinks will be generated the PR score of the website from where your website pages will be linked. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks. Many use old methods of pinging services as backlinking – Although backlinking is a tough method and it takes time based on website to website.

Read More : Grow your Social media in 2022

  • Cost Structure / Methodology

It is not necessary to implement everything in one go for example if you hire an SEO agency you will get results quickly in 1 month’s time. SEO takes time as there are various methods SEO agency needs to put in order to ensure which works best for your company. Sometimes content marketing works for one company whereas some prefer directly advertising on Google for better revenue and traffic. A good company will help you to get the best cost structure and the methods they would be performing in order to gain high rankings.

  • The Timeline

One of the best secrets to hiring a good SEO company is to get the timelines of the project. If the timelines are unrealistic such as 10 days you get in top rankings – We would suggest avoiding these kinds of companies. SEO companies or even search engines can’t give you a guarantee of top rankings in a stipulated time period. But yes based on the competition and Methods Company uses to gain traffic a judgment can be made on certain keywords ranking.

Normally SEO campaign will take 6-12 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. Good SEO companies understand that Search engine optimization is an ongoing process and they should be able to offer you regular maintenance, customer support, and proper upgrading of web pages.

  • SEO Technique

There are various SEO strategy performed by SEO companies to raise your rankings. In order to understand you should know that all white hat techniques are used by the business in order to ignore any dishonest services such as cloaking spamming or keyword stuffing. A good vendor will not follow spamming methods that mislead search engines as it will adversely affect your website in the long run such as blacklisting.

  • Offering Good Traffic

SEO experts are hired by organizations in order to gain more traffic to your website. These website visitors can be any for example gathering information about your products or services or making a buying decision for the products. Gaining traffic from everywhere who are not interested in your products can certainly give you traffic but no sales. Therefore all relevant keywords are placed properly where you enhance the visitors.

  • Deliverables

SEO takes time but a time frame and desired result should be clear by the SEO agents. Starting from the first month to the subsequent month’s results and reports should be determined to understand the overall return on investment. Reports include what task has been performed how much enhancements are overall done and how the rankings are affecting weekly. These are some of the questions you must ask your SEO agent.

The above list of secrets are major considerations you need to look out for while hiring SEO Agency this will ensure you don’t put your money with bad SEO companies. Today for any business; Search engine optimization is a vital marketing strategy in order to make your brand visible online to the target audiences.

  • About Author:

Sajid Ansari is a Digital Marketing Consultant at Nice SEO Service in Mumbai – India.

Nice SEO Services provides you with the best internet marketing and website development services to make your business grow by acting and deciding diligently and intelligently. We do all the hard work to ensure your business prosper online.

Get free website Audit Now email us on [email protected]

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admin December 27, 2021 0 Comments

Important Reasons to Choose WordPress Development

WordPress Development in India is booming and so far it is the most preferred Open source CMS (Content Management System) that has been used by many. Overall worldwide there are more than 80+ millions website based on WordPress. There are many important reasons to choose WordPress development for your business which we will cover in this blog post. Let’s understand who is a WordPress developer.

A WordPress developer is an expert or a professional that specializes in the infrastructure and ecosystem of the WordPress platform. The main focus of the developer is to improve the website by redesigning support or by adding new customizations or extensions.

Here are the important reasons to Choose Word Press Development is the best choice.

  • Open-source platform:

WordPress can be utilized and installed for free. There are no costs associated while installing, downloading, and upgrading it. Also, you get the source code of your whole website and can be accessed easily anytime. There are 1000+ free plugins available in WordPress. Furthermore, WordPress involves easy setup, maintenance, and customization costs as compared to the other CMSs like Joomla Magento and Drupal.

  • SEO-friendly:

Every business owners wants to see their websites on top of the search engines such as Google or Bing with top rankings. WordPress is an SEO-friendly platform that ensures a high ranking of the websites on the Search Engine Ranking Pages. This mean you can get an optimized website with WP CMS. Also, the coding structure is clean with, high-standard codes, responsiveness, and logical website design functions. Many search engines have a higher level of preference for WP sites. You can use various SEO tools you can use with WP to optimize your website.

  • Easy Customization:

Flexibility is one of the main reason why WordPress development is popular. There are customizable themes and the other customizable function which can be done as per the requirements of your products and business. There are also other extensions available to use in order to make your website as you desire.

  • Good community support:

WordPress community is huge and support by the members makes it a favourable choice for the developer. Even if you get stucked with any complexity or challenges during the WordPress development process, there’s always WordPress expert available from the community to help you out

  • Wide range of themes and plugins availability:

There are many themes and plugins available with WP which makes a great choice for website development. Many plugins are freely available and some of them are paid based on the complexities for developing a particular theme or plugin. Every theme of wordpress is responsive and customizable as required. And the best thing is that most of the WordPress themes are responsive and customizable as well. Almost for every functionality there is plugin available.

  • A simple host:

Most of the hosting plans need single-click installation or are pre-installed. WordPress can be set up easily on any web host. This also means that customers get complete freedom to choose the host for the website. They can find the quickest and cheap hosting provider of their choice and can even set up the same for their WP website.
Apart from the above important reasons, WP is a highly secure CMS, that makes a reliable option for eCommerce businesses. And due to these advantages, the platform stands out to be the superb choice for web development even for building eCommerce stores.

  • Conclusion :

WordPress is a CMS which is freely available and easy to install and use, You can customize or manage the interface as per the requirements, and due to it flexibility you get what you need. There are many built in themes and plugins for various functionalities that you want for your website. On top the huge community support by wordpress developers helps you to reap the long term benefits.

  • About Author:

Sajid Ansari is a dedicated WordPress developer in Mumbai India associated with a Nice SEO Services which offers WP development as well as search engine optimizations services. This article was written in order to showcase the benefits and important reason to choose wordpress website development

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admin December 27, 2021 0 Comments

Importance of WordPress site in business

As we all know how important a website is for business in today’s internet world. In this blog post, we will understand what wordpress offers to your business in order to create a competitive edge on the world web. The most famous open source content management system (CMS) is WordPress. It’s used by approximately 75 million websites. Most important is free to install, upgrade and deploy. Plenty of templates and plugins can be accessed which reduces the development cost and deployment cost

What is WordPress?

WordPress, at its core, is the easiest and most popular way to create your own website or blog. WordPress, in fact, runs 43.0 per cent of all websites on the Internet. Yes, WordPress is likely to power more than one out of every four websites you visit. Below are some of the handful of reasons why it is our first pick for clients:

1. CMS is the most widely used software in the world.

WordPress has by far the highest CMS market share, accounting for more than a quarter of all websites. As a consequence, many users are already acquainted with the WordPress CMS, necessitating less staff training when developing a new site.

CMS Market Share 2021 (2)

According to the

2. Open Source with an opportunity for growth

WordPress may be self-hosted, which eliminates the expense of downloading, installing, and upgrading. There are over 50,000 WordPress plugins (many of which are free), such as slideshows, contact forms, SEO optimization, and so forth.

3. Highly customizable for maximum adaptability

WordPress is popular because of its adaptable foundation, which allows designers and developers to create and adapt layouts and apps, satisfying the needs of many users. Websites are no longer constrained by enterprise extensions when combined with user-generated extensions.

Our team has experience extending WordPress functionality, as well as incorporating a wide range of plugins, to meet our clients’ unique demands.

4. It is designed for everyone, not only developers.

Before it became a popular CMS for website creation, WordPress was created for non-tech-aware bloggers. As a result, the majority of the user-interface components are simple to use, and there are written and recorded guides available to help you learn how to utilize WordPress functionalities. Our experts will handle all of the difficulties of setting up and designing your website; all you need to do is update the material on pages, articles, widgets, and so on.

5. Setup and maintenance expenses are cheaper.

WordPress has lower setup, customization, and maintenance expenses than competing open source CMSs. Furthermore, it is relatively easier to find WordPress designers and developers if additional customization or development is required in the future. You are not bound by a static website or a proprietary CMS that is expensive to modify after initial development.

For enhancing your consumer experience, WordPress might be a fast win. To learn more, please contact us right now. Nice SEO Services has many years of experience and the resources to deploy high-quality websites utilizing WordPress.

About Nice SEO Services:

At Nice SEO Services, we offer complete search engine optimization services, including on-page technical SEO and social media optimization. Our team also provides you with WordPress development, implementation, migration, and customization services. Enquire now!

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admin December 17, 2021 0 Comments