There are various methods of search engine optimization which we will be covering in this blog post. Before even starting SEO, one must understand On-page SEO vs Off-page SEO and also the aspects of Technical SEO. All these methods of website optimization are differently implemented.
Off-page SEO focuses on building the authority of your domain through content development and earning backlinks from other websites, whereas on-page SEO focuses on optimising aspects of your website that are under your control, off-page SEO focuses outside the website context like creating the links to other websites and technical SEO refers to server optimization and website ranking factors which we will discuss in this blog post.
What is SEO?
SEO is an acronym for Search Engine Optimization and SEM is an acronym for Search Engine Marketing. Let’s understand with small examples.
You have a brand new website and you want to update content on a weekly basis, but the traffic is not coming as much as expected. So, how can you get traffic to your website from Google, Bing, or Yahoo? Do research about how you can get traffic to your website.
There are two nice possible techniques, which are called SEO and SEM. Why should we need them?
SEO is an important method for brands that drive organic visitors to their website and also grow their online visibility. SEM is nothing but a paid tool that promotes the website through quick advertising on Social Media Marketing (SMM), Pay Per Click Camping, and so on.
So, both techniques are nice, but as far as SEO is concerned, it takes time to optimize, rather than SEM, which shows quick results because it is a paid method.
Let’s understand the difference between On-page vs Off-page vs Technical SEO
On-Page SEO
On-Page SEO is also called “on-site” SEO. It involves optimizing the various parts of your website which affect the search engine ranking. Where your website page appears in SERP (Search Engine Results Page), it shows the number of ranking factors, including site accessibility, optimized content, keywords, page speed, title tags, and so on. It’s the factors you have to take care of and change on your website according to the search engine algorithms. Let’s see the Checklist of On-page SEO and why it is important?
Important factors for on-page SEO:
to get more visibility, gain and boost the visibility of the articles posted and the web pages. That’s the reason you have to use on-page SEO to attract the search engines and help them understand, recognize, and rank your content. We created 10 nice SEO checklist processes which can make your life easier.
- Domain Name
- URL
- Title Tags
- Eye-Catchy Titles
- Content
- Interlinking
- Page Speed
- Images
- Heading H1
- Meta Description
- Schema Group
Off-Page SEO:
Off-page SEO is concerned with improving the authority of your domain by obtaining backlinks from other websites. This is an excellent analogy for how authority works. If you have a bathtub full of rubber ducks (the ducks represent your pages) and begin filling the tub with water (links), your ducks will all rise to the top. This is how a website like Wikipedia ranks for almost everything. (The main reason for ranking higher is the weight of the content as well as the time-to-time updates on each page). It has so much water in its bathtub that if you toss another rubber duck in it, it will float to the top on its own. The “Domain Authority” score determines how authoritative your website is in comparison to other sites.
- The best example of how you can build links
- Exploring Twitter | Facebook | LinkedIn | Instagram pages for social media marketing
- Creating nice content and people’s desire for content is because the content is valuable.
- The Internet of Things Shares your content that ultimately generates links.
- Sending outreach emails to industry influencers who will eventually link to you
- Advertisements on various search engines are also another method of off-page SEO.
While link quantity remains vital, content producers and Nice SEO specialists acknowledge that link quality has surpassed link quantity. As a result, developing shareable content is the first step in obtaining useful links and improving your off-page SEO. How many links are required for effective off-page SEO? That is a difficult question, and it will be depending on your rivals’ domain authority since you want to make sure you’re all playing in the same sandbox.
Technical SEO:
Technical SEO is a critical stage in the whole SEO process. If you have issues with your technical SEO, it is probable that your SEO efforts will not provide the desired results. As a result, it is critical that you grasp what technical SEO is and how to do it correctly. The good news is that you won’t have to deal with it again after doing a technical SEO audit on your website and resolving any potential issues.
Technical SEO traditionally relates to optimizing your site for crawling and indexing, but it may also apply to any technical procedure intended to increase search visibility. Technical SEO is a vast and interesting area that includes topics like sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
Technical SEO is a catch-all category for SEO enhancements that do not fall into one of the other two categories. These modifications are related to the programming that runs behind the scenes on your website. If your technical SEO is poor, improving it might provide you with a tiny but substantial improvement in ranks.
Site speed is a basic example. People dislike having to wait for sluggish websites. If your pages take too long to load, you will be ranked lower than a comparable site with quicker pages. Caching your website on a CDN or reducing the file size of your pictures are just two examples of how you may enhance this. Another case in point is mobile-friendliness.
If your site appears terrible on a mobile device, search engines will notice and reduce its rating on mobile-specific search engines.
A competent SEO firm will take care of all three of these aspects for your website. This is the most effective technique to get the greatest movement in rankings. However, there are some SEO indications that are beyond the control of any firm.
For example, many search engines may utilize the age of a page or a site as a ranking criterion. Furthermore, it might take months for a search engine to re-rank your website following a modification. True SEO is a lot like gardening. It’s a lot of continual effort until you receive the huge crop. Now that you’ve finished reading this article.
If we go through with this complete blog post for SEO – You can notice there are few areas which is under your control and some the control lies with the Search engines. One of the most important and primary area to cover is to enhance the on page SEO of your website.
As that is completely under your own control; where you can modify the website pages accordingly by adding related content to the websites. A Good SEO is like harvesting fruits in a farm that requires constant efforts.
