Bounce rate in Google Analytics and methods to reduce them is always a question in the mind of website owners. Does it affect your web pages’ SEO rankings? Let’s understand more in detail with a simple example.
When a visitor visits your website – the user surfs your website pages or product or blog pages and then based on his liking and preference he does an inquiry with your company for the products or services.
Take an example – If the visitor comes and leaves your website immediately within a few seconds of surfing. That is what you call as Bounce rate. Similarly, if there are 1000+ visitors who come to different landing pages and leave in a few seconds or after a minute without browsing further.
That is where the average bounce rate is calculated by Google Analytics.
Does the Bounce rate affect your website rankings? The answer is No – The bouncing of visitors from your website is not calculated as a ranking factor by Google. Based on the products and website pages the visitors may stay for a longer period or quickly make a purchase and leave. Therefore you don’t need to worry about SEO rankings with respect to bounce rate.
Why Google Shows bounce rate in Analytics?
Google showcases bounce rates in order to make sure you understand the average duration of your website visitors. For example, if you are selling a product – you want the visitor to buy your products and come again. This may take a process of 1 to 2 minutes on your website. Whereas if you are a IT blogger and you have covered various blog posts on your website you may want the visitor to read your blog articles and related articles. This may need around 4 to 5 minutes of time spent on your website.
This average time duration helps you to ensure your visitor stays longer on the website so that you get a high chance of showcasing the content of your website.
Reasons why visitor bounce rate can increase.
Slow website loading – One of the main reasons for an increase in bounce rate is slow website loading or page loading. Even with faster internet speed if your website pages are loading too slowly, the user may leave the website. This can create disinterest in the visitor as nobody wants to wait.
Make sure you check your website from the technical side with no unnecessary code on the website. You can also enhance the speed of the website by reducing the image size.
- Misleading keywords – Another reason can be keywords placed are misleading which is also called Cloaking. The website visitor is searching for the Bounce rate article and you covered social media articles on the same page. This may reduce interest and can increase the chances of visitors leaving the website too fast.
- Bad referrals – Bad referrals or redirection can enhance your bounce rate. Make sure to create user-friendly URLs and do a security check for bad referrals of your website pages.
- Low-quality content – Irrelevant content can also break the visitor – ensure you are to the point with the article you are covering on your website. Repetition or keyword stuffing should be avoided.
- Designs – If you don’t have a pleasing landing page or the website is cluttered with too many pop-ups then you may see the average duration of the visitor is lower.
- Call to action – Lack of clear next steps for a call to action may reduce the duration of the visitor to your website. Specify clear steps to follow. Interlink-related pages of your website for a smooth experience.
- Too many questions – If you are asking for too much information before proceeding to the website or asking for various information in the pop-up. Remove it immediately – As seen there are many websites which do this mistake and visitors leave the website without making a sale.
How to reduce website bounce rate quickly
- Ensure you have a user-centric landing page which is easy to use and satisfies the visitor with the information needed.
- Understand and analyze the behaviour of the visitor to your website. The kind of products you are selling and the time it should be taken for the visitor information gathering.
- Connect with the right audience who read and are serious about the products. Getting fake visitors from fake keywords just for satisfaction can bring penalization from google. A good SEO agency can help you in understanding the same.
- Make a call to action and inquiry form simple with minimum information. Once you start capturing the leads you can call and close with more information needed.
- Stop covering small content – Content is king for any SEO optimization – cover good sizable content with all the information to be presented. This will retain your visitor for a longer period of time.
- Reduce the loading time of your website pages – if require do a Technical analysis of your SEO.
- Device friendly is another important part – your website pages should work on all devices and should be responsive.
- Remove Minimize or reduce Automatic Pop-ups use on each page.
Add videos wherever necessary – This can be a great help to increase visitor timing on the website.
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