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Bounce rate in Google Analytics and methods to reduce them is always a question in the mind of website owners. Does it affect your web pages’ SEO rankings? Let’s understand more in detail with a simple example.
When a visitor visits your website – the user surfs your website pages or product or blog pages and then based on his liking and preference he does an inquiry with your company for the products or services.
Take an example – If the visitor comes and leaves your website immediately within a few seconds of surfing. That is what you call as Bounce rate. Similarly, if there are 1000+ visitors who come to different landing pages and leave in a few seconds or after a minute without browsing further.
That is where the average bounce rate is calculated by Google Analytics.
Does the Bounce rate affect your website rankings? The answer is No – The bouncing of visitors from your website is not calculated as a ranking factor by Google. Based on the products and website pages the visitors may stay for a longer period or quickly make a purchase and leave. Therefore you don’t need to worry about SEO rankings with respect to bounce rate.
Why Google Shows bounce rate in Analytics?
Google showcases bounce rates in order to make sure you understand the average duration of your website visitors. For example, if you are selling a product – you want the visitor to buy your products and come again. This may take a process of 1 to 2 minutes on your website. Whereas if you are a IT blogger and you have covered various blog posts on your website you may want the visitor to read your blog articles and related articles. This may need around 4 to 5 minutes of time spent on your website.
This average time duration helps you to ensure your visitor stays longer on the website so that you get a high chance of showcasing the content of your website.
Slow website loading – One of the main reasons for an increase in bounce rate is slow website loading or page loading. Even with faster internet speed if your website pages are loading too slowly, the user may leave the website. This can create disinterest in the visitor as nobody wants to wait.
Make sure you check your website from the technical side with no unnecessary code on the website. You can also enhance the speed of the website by reducing the image size.
Add videos wherever necessary – This can be a great help to increase visitor timing on the website.
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