An Overview of Content Marketing in SEO

Content marketing in SEO is one of the most important areas today. Overall, digital marketing is all about connecting to your audience on the internet. One of the most effective ways to connect with your audience is through content marketing. While content marketing should be part of your overall digital marketing strategy, content is king and requires careful planning and consideration. However, let’s take a look at what content marketing is, its benefits and advantages, and the importance of content for your digital marketing strategy.

What is Content Marketing?

Content marketing is a strategic marketing technique that focuses on creating and distributing useful, relevant, and consistent content to attract and keep a specific audience. Its ultimate goal is to provoke extremely profitable customer action.

To raise brand recognition, content marketing uses storytelling and information sharing. The ultimate aim is for the reader to take a step toward becoming a client, such as asking for additional information, joining an email list, or completing a purchase. Blog postings, resources such as white papers and e-books, digital video, podcasts, and other forms of content are all examples of “content”.

In general, it should first and foremost give value to the client, rather than simply advertising the brand or attempting to sell something. Content marketing is about developing a long-term, trusted connection with your consumers that can lead to numerous transactions over time, rather than just completing a single transaction.

Content marketing is an umbrella that refers to a collection of strategies, approaches, and tactics used to achieve company and customer goals by serving, attracting, converting, retaining, and engaging customers with the most relevant content. As a medium for content, blogs, podcasts, video, and social networking sites are used. Currently, 86 per cent of businesses use it. Effective content marketing, on the other hand, is difficult to come by.

Do read: Important Tips for Content Writing

How to Implement Content Marketing in Your Company

It doesn’t matter if you are a marketer by trade or anything else, you can be incredibly accessible to content marketing. You can make content. However, the creation of content is not a piece of cake, it’s a need strategy, but there is also a simple way to get you there.

  • Define your audience:
    What type of audience do you have on your social media or blog posts? Define it and don’t create lengthy stuff that the audience will suffer boredom from. However, if your content is too lengthy and does not add value to the audience, it will switch and they will find something interesting. Hence, define your audience first before even starting a content marketing strategy.
  • Create a list of topics:
    Create a list of topics you can talk about. You have to frequently ask questions of the clients. Start with questions you get frequently asked by customers or clients. Proceed to relevant aspects of your business that only an expert would know how to perform or that are engaging.
  • Ask your audience what they want:
    Does the audience want them to share your articles? Do they need some form of a free consultation? Use a proper CTA (aka Call to Action) at the end of your post that asks for what you are after. Never expect someone to do something on their own. When you ask for something, you are considerably more likely to obtain it.

Types of marketing tactics in content marketing

Regardless of the marketing tactics you choose, content marketing should be an essential part of your overall strategy, not a throwaway. Quality content is an important element of all types of marketing:

  1. Social Media Marketing: Your content marketing plan comes first, followed by your social media approach.
  2. SEO: Businesses that create high-quality, consistent content are rewarded by search engines.
  3. Public Relation: Successful public relations tactics should focus on problems that are important to readers, not on their company.
  4. PPC: Great content is required for PPC to succeed.
  5. Inbound marketing: The importance of content in increasing inbound traffic and leads can not be overstated.
  6. Content strategy: Most content marketing strategies include a content strategy.

Content marketing benefits both your business and your customers.

There are four major reasons and benefits for businesses to engage in content marketing:

  • Increase your sales
  • Customer loyalty
  • Savings on expenses
  • Content as a Source of Income

Content is the present (and future) of marketing.

Read the “Content Marketing” definition again and this time you ignore “Relevant and valuable.” That is the distinction between content marketing and the other informative crap you receive from firms attempting to sell you “things.” Companies constantly provide us information; it’s just that most of the time it’s not particularly relevant or beneficial (can you say spam?). That is what makes content marketing so appealing in today’s world of hundreds of marketing messages delivered to each consumer every day.

Important types of content marketing, such as:

Video, Blogging, Podcasting Email, Visual Content, Podcasting, Infographics, White Paper, eBooks, Lead Magnets, Quizzes, Gamification, Courses, Slide Share Presentation, Free apps, Webinars, Social Media Posts, Slide Decks,

The above methods can be used as a mix and match strategy based on the products and services your company is dealing with. Although the most common one today is presentation, blogging and video marketing.

The Advantages of Content Marketing

1. Reduce your website’s bounce rate.

Content is one of the most important assets of the website, and great content can keep your audience on your website for a longer period. This reduces the bounce rate of your website and helps you gain good rankings in major search engines.

2. Increase the number of people who follow you on social media.

Consider creating great content for your audience that answers the questions they are looking for. Surely the content can go viral with a share on social media websites. This will not only boost your traffic but also help you gain a social media following.

3. Create Trust

Before even dealing with your company, your prospective customer checks your website to understand how much your website provides important resources. If you are still running an old website with no updates to the content, then your company may not be able to build trust. Whereas, if your website is up to the mark, you may end up gaining at least a minimum of more traffic on your website. This will enhance rankings quickly. Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they are to have a positive association with your company.

4. Enhanced lead generation

Content’s primary responsibility is to provide help to your users. This can be anything related to your products and services. For example, if you are selling mobile phones on your website or electronic peripherals, your customers may be searching for a particular part or a mobile phone comparison. Providing these details can help you to gain more clients as you are helping them to choose the right product at the right time.

5. Great and original content can improve conversions.

The content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases. Even more, if you’re using blog content to bring in traffic, consider using unique images rather than stock photos for a potential 35% increase in conversions. Additionally, your content should always include a CTA and guide your reader as to what they should do next.

6. Boost SEO visibility

The more content you cover, the more website visitors you can gain, and it will affect your visibility in SEO. For example, if you have a website with only 10 pages, then it may be difficult to rank and gain 1000 visitors for those 10 pages. However, if your website has 100 or more pages, you can imagine how many keywords you can target by increasing your website’s visibility on Google. You can also use content strategies, such as the pillar or cluster model. Your content should help you rank higher in search engines.

7. Content helps you with branding and gaining authority.

Great content can position your company as an authority in your industry. Take the example of Wikipedia. How many of you believe Wikipedia articles are 99% accurate with the information they contain? Another example is the Oxford dictionary. The reason is the brand and gaining authority with proper content and information has been established by these websites. With the correct information, you gain the trust of your customers, and they consider your tips valuable.

How can nice SEO services help you?

Nice SEO Services provides you with search engine optimization services that enhance your branding and also contribute to providing a valuable experience within the website.

For information on our SEO services, you can contact us at [email protected]

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admin December 15, 2021 0 Comments

SEO and SEM | Difference between SEO and SEM – Nice Seo Services

Let’s understand the concept of SEO and SEM? SEO is an acronym for Search Engine Optimization and SEM is an acronym for Search Engine Marketing. In this article, we walk through the meaning of SEO and SEM, Advantages and Disadvantages and Which is better for your business.

SEO is an important tactic for brands that drive organic visitors to your website and also grow their online visibility.SEM is nothing but a paid tool that promotes the website through quick advertising on Social Media Marketing (SMM), Pay Per Click Camping, etc.

Perhaps, both sound similar but in the reality, these two vary from each other on the SERPs (Search Engine Results Pages).

Let’s Understand Briefly

  • SEO – SEO stands for search engine optimization. SEO brings you the most vital traffic (also known as organic traffic), which is free. When a search engine shows your content to the organic audience on the SERP (Search Engine Results Page), you don’t have to pay for the ranking. It means you don’t have to pay for Google. SEO has four Pillars such as:
  1. Technical SEO
  2. On-Page SEO content
  3. Off-Page SEO
  4. Content
  • SEM –Search Engine Marketing is paid tactic to grow more visitors to your website on the search engines. It is also called PPC Marketing (Pay-per-Click). It’s different from SEO, SEM uses PPC advertising to grow more visitors on Google Ads and Bing Ads to reach your target audience by utilizing the various ad forms to reach your target audience. SEMs initiates with ample keywords research and competitor insights.

If you are planning to optimize the website, do your homework it means you know about all this stuff or you can hire the Digital Agency Just Like we are “Nice SEO Services” we ensure you that we decrease your concern about the online presence and we will handle the project very nicely & effectively.

Optimization and marketing may be extremely effective strategies for your company. When you achieve online awareness through objectives and initiatives, you will notice a rise in traffic to your website as well as a higher placement on your preferred search engine. Keep in mind that When it comes to organic search results, there are a few drawbacks. For one thing, AdWords does not guarantee keyword performance, and it may become expensive when competing with firms that spend more for visibility. Understanding the successes of SEO and SEM while still reading the small print, on the other hand, will result in effective campaigns for anybody.

While SEO can frequently take months to see significant results, SEM can have you generate traffic and conversions in days. You have complete control over when and who sees your advertisements, making this channel ideal for testing new techniques, driving traffic to a sale, or increasing traffic during slower periods. The fact is that SEO and SEM should not be viewed as separate channels, but rather as components of a wider digital strategy that promotes visibility, traffic, and conversions from search engines.

 What is common between SEO and SEM

  • The most common function of SEO and SEM is to drive website visitors to your web pages. SEO understands the queries and keywords whereas; SEM uses the same in the advertisement.
  • The main aim of SEO and SEM is to gain traffic although the methods are different.
  • SEO is one of the main foundations for SEM. SEM can improve conversion rates and new website visitors if SEO is done correctly.

Let’s understand the advantages and disadvantages of SEO vs SEM for your business

SEO Advantages and disadvantages

Before the advent of Google algorithms like Panda or Penguin, black SEO methods were popular. Today, it is not that simple. Google has significantly improved its ranking methods, and now the success of your business promotion directly depends on the quality of your website. Let’s take a look at the main advantages of SEO:

  • Search engine optimization is cost-effective instead of SEM. The cost of SEO is not dependent on the number of clicks your website receives. You don’t need to pay for low ranking keywords with SEO but in the long run, you can bring in more traffic with those keywords.
  • SEO offers you continuous traffic. With millions of queries and keywords, you can target free traffic with little SEO effort or by hiring an SEO agency.
  • SEO helps you to grow your business through branding. The more SEO strategies you develop, the more keywords you can target for first page rankings. This enhances your audience reach and makes you visible in top rankings. The effect of optimized web pages is better in the long run once you gain top rankings. Whereas; with SEM once the budgets are over the visibility is over.
  • SEO increases your website rankings as well as prospect customers which can be converted into sales.
  • With a proper SEO strategy, you can be in the rankings for a long time even if you stop doing SEO for a while.

Apart from the above advantages of SEO, there are disadvantages too which is as follows

  • SEO results take time as you cannot rank your web pages at the top within a few months. Competitive keywords may take more time to rank at the top as you may not be alone to promote your web pages. Although with a proper timeline given SEO can improvise your rankings.
  • Prediction on results can be difficult due to constant algorithm changes you can hire a good SEO agency to make sure the results are at least fluctuating top 10.
  • Update on content is important as uniqueness and content relevance is what search engines pay attention to. Keeping web pages and content up-to-date can help you to be in higher rankings.

SEM Advantages and Disadvantages

SEM is a method where you need to set budgets and requires investment therefore it is important to understand the benefits and cons of Search Engine Marketing

Some of the Advantages of SEM is as follows:

  • SEM increases your audience reaches since the results are always shown on the first page based on the budgets pay per click you set.
  • If you are setting up a proper campaign concerning the relevant search keywords then you have low chances of failure.
  • With SEM you can establish your brand identity quickly as you are on the first page of related keywords. Therefore once the visitor hits your website even after a few months he will recognize your brand.
  • Based on your target audience you can set advertisements locally or to specific audiences.
  • Mainly to be on the first page you don’t need to wait for 6 months. Instantly with SEM, you can have results.

Some of the Disadvantages of SEM is as follows:

  • You must manage the budget allocation for a successful campaign, which necessitates a significant amount of strategy development.
  • SEM is very costly instead of SEO. Some keywords are bid at a very higher rate.
  • Highly competitive keywords necessitate a battle between your competitors.
  • There may be chances where you face unwanted clicks by the visitor who just understood the product or services.

SEO and SEM. Which Is Better for Your Business?

It depends upon your products or services.

Let’s say if you’re in the apparel industry and you have a daily sales target, You can’t depend upon the SEO because it takes time to rank on SERP. It does not mean you ignored the SEO part.

Do this:

-> Use keywords for organic traffic
like – buy a t-shirt in design pattern

-> Use keywords for Paid Traffic
Like – Long sleeve t-shirt for men

As discussed various pros and cons of SEO and SEM. So let’s conclude which strategy would be better to follow in your business.

  • The main part to follow either SEO or SEM is all based on your business goals
  • Goals can be multiple….such as Quick sales promotion website rankings branding and so on….
  • Once you figure out the goals to achieve. Set your budgets and investment.
  • As per our experience at Nice SEO service – We suggest keeping a 60:40 ratio of SEO vs SEM. Long term goal is to reap the benefits of SEO with lower investment.
  • If your product is too much competitive a ratio of 40:60 can be allocated for SEO and SEM.
  • Always remember that “Content is king” for SEO as well as SEM. If the content is not up to the mark both the strategy will fail even if you put good investment.

Still not getting which strategy is better for your business? Connect with us at [email protected] we will understand your products and services and our professional will provide you with proper planning on which areas to concentrate in the short as well as long run. 

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admin December 15, 2021 0 Comments

What is off-page optimization in SEO?

After you’ve optimised your content for SEO, you’ll need to optimise it off-page. Understand that off-page optimization is more than just link building. As an example, brand references on your site URL or the brand name stated on another site are an important component for off-page search signals. Intelligent content writers mostly preferred on-page optimization.

But it’s not the end. However, the significant part is that Google is focused on the activities that happen outside of your website. Most people prefer this to create posts and share them on social media. Dr Pete Meyers stated that plenty of website owners spend about 30% of their time on off-page optimization and 70% on on-page factors.

What does off-page optimization do? It normally tells Google what others think about your site. Let’s discuss a small instance. If you have valuable links referring to your web pages, Google or other search engines will consider you to have brilliant content. So the user will go deeper into that to collect more information.

Then why are most people wasting time building links on sites? People will only quote, reference, and share material that they find interesting. Even if you have a physical store, if your product is useful and reasonably priced, you will receive a lot of word-of-mouth recommendations from current consumers.

You know, SEO can be terrifying when you don’t know how to rank your fresh content in Google’s top 10. But you already have basic knowledge of on-page and off-page optimization. Off-page optimization is a significant SEO strategy. If you want people to speak about your products and services, you should reach outside your website since off-page factors heavily into search engine rankings.

So, assuming you’re all set, let’s get started with off-page SEO.


So, what is off-page SEO? Off-page optimization is also known as off-site SEO. It refers to activities performed outside of your website to improve your rank in search engine results pages (SERPs). Along with on-page SEO, these cover some of the core SEO variables that help a site rank.

Off-page SEO is not just a link. There are several strategies that may be utilised to offer your online business a competitive advantage. Off-page SEO could increase your domain site’s ranking on search engines like Google, Bing, and Yahoo. Most of the experts give more importance to external optimization instead of internal optimization. However, both are important as far as ranking is concerned.

What is external link optimization and internal link optimization?

When a user clicks on a link (also known as a backlink), it takes them from one website to another. Add the following code to a page:

Your text (anchor text) goes here

The external link optimization points to a page on a domain other than the one on which it is published. It exists outside of the host domain. In SEO, the ‘external link’ is a link created on another site that points back to your domain. These external backlinks, also known as hyperlinks, are evaluated in terms of their quantity, quality, and relevance to how they improve your page rank.Also, do read “Important Factor for On-Page SEO”. This article will help you understand how important On-Page SEO is for SEO optimization. Internal links optimization is the optimization of hyperlinks between pages on the same domain. Links help a user to get more relevant information about the topics. Internal links are important for SEO optimization:• Help with the flow of link equity around a site so that the value of links isn’t wasted on a single page.• Help crawlers find a page to encourage crawling and indexing.• Assist users on their user journey in navigating the site.An internal link’s “value” or “equity” is not calculated in the same way as an exterior link. When it comes to ranking, Google considers external links to be more valuable. Although internally, building links will gain traffic to other web pages, which reduces the bounce rate.

A website could simply generate hundreds of internal links to increase its score if this was not the case. And it would be contrary to the basic premise of links being ‘votes’ from unbiased third parties supporting the quality of your site/page.

Improving search engines’ and users’ perceptions of a site’s popularity, relevance, trustworthiness, and authority is part of optimising for off-site ranking criteria. Other trustworthy places on the Internet (pages, sites, persons, and so on) link to or promote your website, thus “vouching” for the quality of your material.

Links and off-page SEO

First, let’s see what backlinks are. Backlinks are also known as inbound or incoming links. The purpose of a backlink is to create a link from one website to another. For instance, if a link to a nice t-shirt website is posted alongside a link to a fantastic jeans website on their blog post, the website with the fantastic jeans gets more confidence or backlinks from the nice t-shirt site.

Hence, creating a backlink is important for off-page SEO. Backlinks are a hint of the link to content quality. Strong backlinks create an impact and a chance to rank in the first SERPs. On the other hand, if the backlinks are not strong, the results are reciprocal.

Types of Links:

There are three important types of links: natural links, manually linked links, and self-created links.

1. Natural links: These are links that are provided editorially without any activity on the part of the page owner. A natural connection is demonstrated by a food blogger including a link to a post pointing to their favourite produce farms.

2. Created by hand: These links are the result of targeted link-building activity. Getting consumers to link to your website or encouraging influencers to promote your material are examples of this. Guest posts or comments are sometimes used to generate manual links.

3. Self-generated: These links are established through techniques such as including a backlink with optimised anchor text in an online directory, forum, blog comment signature, or press release. Some self-created link building techniques are considered black hat SEO by search engines, so proceed with caution.

Link building is considered the third most important pillar of SEO, and building links can make or break your rankings. There are many times when SEO experts build links to an unwanted website. For example, building a link on a software website while the actual link is giving information about chocolates. As a result, it is necessary to keep oneself properly educated on which website the links have been built to. Link building is again a lengthy process, as the website where you are building links can be “no follow”


There are several methods through which off-page optimizations can be carried out.

1. Establishing Links

One of the most popular methods of off-page SEO is to generate links to your website pages from other pages. If you are building links from reputable websites, then you are driving traffic to your website. Links can be built by the great content and research that you do in your articles. That means, if someone likes your article, they may quote your website on their website. Or an example of great infographics which can be reproduced by other companies in similar industries. This method is also called natural link building. Links are also the best way to measure the expertise, authority, and trust of a site. That’s why Google includes links as a part of search ranking factors.

One needs to make sure to check their link building activities, as there may be instances where your links are appearing on lower-ranking sites, which can result in penalties by Google. You can check your link building activities through various tools, such as

  • Ahrefs
  • Link Explorer by Moz
  • SEMrush (SEMRush)
  • Buzzsumo

2. Writing a blog or guest posting

Blogging and guest posting are other good ways to optimise your website’s ranking through an off-page strategy. There is a website available that can easily provide you with a link to your product page or website if you provide them with good content. You need to make sure that the content which you are writing for other websites is optimised and complete so that their website can generate traffic evenly on your articles. There are many websites, such as ezine, that provide you with guest postings.

Although you can search for niche websites that provide similar products and services to your industry and create guest postings.

3. Listings in directories

Another great way to do off-page optimization is to create directory listings. There are many websites through which you can create directory listings, such as Google maps, yellow pages, just dial, and so on…. Directory listings also help you with local SEO. Based on country-specific searches, your company name can be shown.4. Marketing via social media

Social media marketing and page creation on websites like LinkedIn, Facebook, Twitter, and Instagram allow your brand to generate awareness among your target audiences. It also helps in gaining more traffic to your website from time to time. Social media marketing also helps your audience to understand that you are actively working on new content.Social media marketing also helps you to gain rankings on Google when someone searches for your website or a particular brand, as Facebook and other major sites have their ranking factors tied up with Google.5. Marketing through influencersThe real goal of off-page SEO, however, is to boost ranking so that people can find, contact, and purchase from you. Reach out to online influencers as well. Having someone well-known endorse your brand, it‘ll boost your audience’s trust like no other. You can also begin to establish yourself as an influencer in your products and services. There are audiences right there who “see and believe” Creating powerful YouTube channels with all your products and services can help you reach more audiences.

6. Writing for magazines/press releasesWriting content or case studies is another method of enhancing your off-page optimization in the short term. You can create news articles and submit them to various news websites, which in turn build links to your website and provide publicity for your products.

In conclusion

There are over a hundred factors Google considers while ranking your website. Only via on-page optimizations can you rank your website at the top. Off-page, optimization comes as a saver to enhance your ranking quickly. For example, when you put a new article on your website, Google takes time to crawl it, but with off-page efforts, you can start gaining visitors quickly and Google crawling will be quick.

As a result, focusing solely on On-page factors will not work. While On-page is an important step in website SEO, the long-term strategy should also include Off-page optimization.

Also read: On Page vs Off Page vs Technical SEO

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admin December 15, 2021 0 Comments

What is a web crawler | How web crawler works

What is web crawler?

A web crawler is also known as a Google crawler, spider web, web crawler, Google bot, etc. The crawler’s work is to visit a particular website, collect the important data from the webpages, and index (record) them. These bots are controlled by search engines. Search engines can give appropriate links in response to user search queries by applying a search algorithm to the data collected by web crawlers, thus creating the list of webpages that appear after a user performs a search on Google, Bing, or another search engine.

Crawler is like arranging books in a library and keeping them according to the card catalogue so that students can easily find them when they need them. To better categorise and arrange the library’s books by topic, the organiser will read the headline, synopsis, and also some of the internal content of each book to find out what it’s for. However, unlike a library, the Internet is not made up of actual shelves of books, making it difficult to determine if all relevant content has been correctly catalogued or if large amounts of it are being neglected. A web crawler bot will begin with a known set of web pages and then trace hyperlinks from those sites to other pages, and so on.

What is Indexing?

Crawler finds the information from the web pages and indexes it, so indexing means, in simple terms, let’s go back to the old days when you recorded every chapter name, page number,, etc. on the first page of the notebook. With the help of page numbers, you can easily locate the topics.

Indexing is primarily concerned with the text that appears on the page, as well as the metadata (*) about the page that consumers do not see. When most search engines index a website, they include all of the words on the page—with the exception of terms like “a,” “an,” and “the” in Google’s instance. When users search for certain terms, the search engine searches its database of all the pages that include those words and chooses the most relevant ones.

Metadata is data that tells search engines what a webpage is about in the context of search indexing. Instead of visible information from the webpage, the meta title and meta description are frequently what appears on search engine results pages.

How do web crawler work?

Web crawlers search the internet for content and index it so that it can be retrieved by a search engine when needed. Most search engines run numerous crawling programmers on various servers at the same time. The crawling process could go on indefinitely due to the vast number of web pages on the internet, which is why web crawlers adhere to certain policies to be more selective about the pages they crawl.

Let’s understand with an example:

Example of how do crawlers work

So let’s understand example with the help of three boxes.

  • These boxes indicate the data.
    • The first box is for digital marketing data.
    • Data from sports The second box
    • The third box indicates the insurance data.

The crawlers search for all information and record it into different boxes (using box words is just an example). When users query a keyword like “best digital marketing courses”, the job of the crawler is to give the best results that have been recorded in the past. The crawler knows everything and indexes it so the content is effective.

Note: if you use forbidden techniques like black Hats, Google’s crawlers are pretty smart. They will catch you and block your website.

If your blog indicates health insurance-related but you used keywords like “best SEO course available in your nearby location,” the user will not be satisfied with the information because he/she wants information about insurance, not SEO. Hence, Google will block your website.

If users query “Want health insurance” In the third box all best results are incorporated by crawling in the past, which shows to the user.


A web crawler is a platform for Search engines such as Google Yahoo Bing and others to ensure the databases are up to the mark. Web crawlers are the integral and central part of search engines. These crawlers also consist of algorithms through which the search results change frequently with the best of standards.

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admin December 15, 2021 0 Comments

What is a web crawler | How web crawler works

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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admin November 16, 2018 0 Comments