Frequently Asked questions or FAQ’s plays an important role to the website pages as it provide your customers with key answers to the basic questions about your products or services. Do you know they play an important role for SEO also ? Let’s discuss why Frequently asked question enhances your web page rankings and why you should always keep FAQ section on your cornerstone (Most Important) pages of the website
What is FAQ Page ?
FAQ page helps your visitors you get all the commonly asked questions about the products and services you are selling. A great FAQ page helps you as well as the visitor to get assistance without any hassle. Plus FAQ serves as a starting point to gain interest in your products and services.
Why to create an FAQ page?
- Frequently asked question creates a short-cut on buying decision for a particular product
- It reduce the time of the customer in buying behavior and pattern
- FAQ helps in reduction of doubts
- Builds trust with your company as most of the policies and questions has been answered.
- FAQ helps in enhancing the content size as well as building room for optimizations
Advantages of FAQ Pages
- Helps you to build internal links for other products and pages
- Increase your content by 200 to 400 words
- More content size – More chances of gaining good rankings
- Helps visitor for quick buying decision
- Improvise Trust on your website
- Reduce customer time in searching and inquiring
- Reduce your support team time by answering common queries .
FAQ and SEO
One of the question you may have in mind while reading how SEO is related to FAQ page or vice versa. Lets understand why SEO can be improvised by adding FAQ section to your web pages. If implemented correctly FAQ pages gives powerful addition to your SEO strategies. There are many methods used while leveraging Frequently asked question but optimizing it from keyword perspective as well as client perspective is important to gain high rankings.
Did you ever seen Rich Snippets while searching for any kind of products on Google. Right and have you ever though why these snippets are showed by google ? The answer is simple because the article covers all the queries which a user may intent to ask during the search. If you see google it present you with the best results on top for a particular keyword or user query in order to resolve their search.
Also you may see there are list of questions that has been showed in the search result while searching on Google. These all questions are answered by different websites. And once the user is guided properly with the answers he/she will surely click on the web pages that helped to find ideal answer.
Which pages you can target?
1) Home
Home page is one of the most important page of the website – It is a door for a customer and if you don’t find anyone attending you with a welcome or asking How may I help you Sir ? then your interest in buying the products will get reduced automatically. Adding a FAQ section above the footer is one of the most common practice by the website as after surfing the home page there may be some doubts that can be cleared through frequently asked questions. Home page FAQ is also helpful for interlinking the content with other pages. As it has been noticed that after scrolling to the footer visitor closes the window. But with a proper FAQ he may surf other products that will reduce the bounce rate.
2) Products or Service page
Products or service pages are also important to add FAQ section as different product & services will have different warranties methods or delivery timings. Section of FAQ will help to answer or clear any doubts the customer have. Further it also acts as a guidance and reduce your service team tickets rate.
3) Blog Posts
Although Blog posts are updated frequently but for some special blog post where you feel FAQ’s can help the user in order to understand the topic in more clear way. You can add FAQ Section with proper keywords that can improvise your ranking in Search engines and gaining position at Rich Snippets of Google.
4) A Dedicated FAQ Page
You can also have a dedicated FAQ page where you can put all the questions which a customer may tend to ask before making a buying decision – This FAQ section is meant for educating the customer and understanding your company protocols about the services and products. Although a good design is necessary in order to build the momentum with great question pack.
How to craft SEO-friendly Questions & Answers?
- Common User Questions
The basis step is to group all the common user questions that you may feel to be raised by the visitor. Although for this step you need to do a lot of brain storming and research on your competitors. If you have service team you can discuss with them to understand the common queries raised by the customers.
- Answers to Questions
While answering the questions list you should keep the answers to the point as the visitor is looking for quick resolutions. Adding long answers or post can be painful. Therefore address the main points in the answers to the list of FAQ’s
- Design FAQ pages
Design plays an important role while creating FAQ box. A drop box can help user to click and see what answers he needed instead scrolling the whole QA section endlessly.
- Optimizations
While adding answers ensure you optimize the keywords and meta description in ach FAQ as well as in the page. This added keywords will help you to enhance your rankings in search engines especially during the question search.
Summary
Frequently asked question section in different pages increases your content size and also offers answers to most commonly questions asked by the customers. Remember Content is king for SEO and if you add FAQ’s you may end up showing in Rich Snippets which is one of the best position for search rankings.
