Understanding difference between SEO and SEM and what are the Advantages & Disadvantages for your business. First let’s understand the concept of both. Search engine Optimization and Search engine marketing are differently handled with different methodology both is carried out for one goal of the business ie: improved Online presence. Based on the products and services you can opt for any one of both together which we will discuss in this blog post.
SEO is an important tactic for brands that drive organic visitors to your website and also grow their online visibility. SEM is nothing but a paid tool that promotes the website through quick advertising on Social Media Marketing (SMM), Pay Per Click Camping, etc.
Perhaps, both sound similar but in the reality, these two vary from each other on the SERPs (Search Engine Results Pages).
Components of SEO and SEM
Search Engine Optimization brings you the most vital traffic (also known as organic traffic), which is free. When a search engine shows your content to the organic audience on the SERP (Search Engine Results Page), you don’t have to pay for the clicks. It means you don’t have to pay for Google. It has four Pillars such as:
Search Engine Marketing is paid method to grow more visitors to your website on search engines. It is also called PPC Marketing (Pay-per-Click). It’s different from Organic, SEM uses PPC advertising to grow more visitors on Google Ads and Bing Ads to reach your target audience by utilizing the various ad forms to reach your target audience.
Both method can be extremely effective strategies for your company. When you want to achieve online awareness through objectives and goals. With both the activities, you will notice a rise in traffic to your website as well as a higher placement on your preferred search engine.
Keep in mind that compare to organic search results, there are a few drawbacks. For SEM, Ads or paid advertising does not guarantee keyword performance, and it may become expensive when competing with firms that spend more for visibility.
While organic results can frequently take months to see significant results, SEM can generate traffic and conversions in days. You have complete control over when and who sees your advertisements, making this channel ideal for testing new techniques, driving traffic to a sale, or increasing traffic during slower periods.
The fact is that both should not be viewed as separate channels, but rather as components of a wider digital strategy that promotes visibility, traffic, and conversions from search engines.
Common between SEO and SEM
The most common function of both is to drive website visitors to your web pages. One is free method that understands the queries and keywords whereas; the other uses the same in the paid ads.
The main aim of both is to gain traffic although the methods are different.
SEO is one of the main foundations for SEM.
Advantages of SEO
Before the advent of Google algorithms like Panda or Penguin, black SEO methods were popular. Today, it is not that simple. Google has significantly improved its ranking methods, and now the success of your business promotion directly depends on the quality of your website pages and even the content images and other aspects that contribute.
Search engine optimization is more cost-effective compared to paid ads. The cost of organic method is not dependent on the number of clicks your website receives. You don’t need to pay for low-ranking keywords with SEO but in the long run, you can bring in more traffic with those keywords as well.
It offers you continuous traffic. With millions of queries and keywords, you can target free traffic with little effort or by hiring an agency.
Helps you to grow your business through branding. The more organic optimization strategies you develop, the more keywords you can target for first-page rankings. This enhances your audience reach and makes you visible in top rankings.
The effect of optimized web pages is better in the long run once you gain top rankings. Whereas; with paid ads once the budgets are over the visibility is over.
It increases your website rankings as well as prospect customers which can be converted into sales.
With a proper strategy, you can be in the rankings for a long time even if you stop doing SEO for a while.
Disadvantages of SEO :
Results take time as you cannot rank your web pages at the top within a few months. Competitive keywords may take more time to rank at the top as you may not be alone to promote your web pages.
Prediction on results can be difficult due to constant algorithm changes you can hire a good SEO agency to make sure the results are at least fluctuating top 10.
Update on content is important as uniqueness and content relevance is what search engines pay attention to. Keeping web pages and content up-to-date can help you to be in higher rankings.
It’s a continuous investment – If you stop it ranking may drop – Although the investment is not that high compare to paid ads.
Search Engine Marketing Benefits
It increases your audience reach since the results are always shown on the first page based on the budgets pay per click you set.
If you are setting up a proper campaign concerning the relevant search keywords then you have low chance of failure.
With SEM you can establish your brand identity quickly as you are on the first page of related keywords. Therefore once the visitor hits your website even after a few months he will recognize your brand.
Based on your target audience you can set advertisements locally or to specific audiences.
Mainly to be on the first page you don’t need to wait for 6 months. You can see instant results.
Disadvantages of SEM
You must manage the budget allocation for a successful campaign, which necessitates a significant amount of strategy development.
SEM is very costly instead compare to organic methods. Some keywords are bid at a very higher rate.
Highly competitive keywords necessitate a battle between your competitors.
There may be chances where you face unwanted clicks by the visitor who just understood the product or services.
How to adopt SEO and SEM strategy for your Business
You can adopt any one or both the methods for online marketing depending on the budgets you allocate. Further how much needs to be spent on each channel is again depended on the products and services.
Let’s say if you’re in the apparel industry and you have a daily sales target, You can’t depend upon organic method as it takes time to rank on SERP.
You can follow this method
-> Use keywords for organic traffic like – buy a t-shirt in a design pattern
-> Use keywords for Paid Traffic Like – Long sleeve t-shirt for men
As discussed various pros and cons of SEO and SEM. So let’s conclude which strategy would be better to follow in your business.
The main method to follow either one or both methods is all based on your business goals
Goals can be multiple….such as Quick sales promotion website rankings branding and so on….
Once you figure out the goals to achieve. Set your budgets and investment.
As per our experience at Nice SEO service – We suggest keeping a 60:40 ratio of SEO vs SEM. Long term goal is to reap the benefits of SEO with lower investment.
If your product is too much competitive a ratio of 40:60 can be allocated for organic vs paid traffic.
Always remember that “Content is king” for organic traffic as well as paid method. If the content is not up to the mark both the strategy will fail even if you put good investment.
Still not getting which strategy is better for your business? Connect with us at email@example.com we will understand your products and services and our professional will provide you with proper planning on which areas to concentrate in the short as well as long run.